Valve is reportedly eyeing its own piece of the free-to-play (F2P) pie. In an interview with French game gaming site Barre De Vie (Life Bar), the studio's PR boss Doug Lombardi reflected on the state of microtransactional gaming, and responded with a vague “Yes” when asked point blank if Valve was planning to join the F2P party in an official capacity.
“In some regions of the world, F2P games are already more [popular] than the traditional games,” said Lombardi in the translated quote, continuing, “This trend continues for some time and we believe that it will continue. There are still other F2P [features] to come in steam with use of micro-transactions.”
Valve paved the way for F2P transactions on its Steam online digital distribution service last September when it introduced the Steam Wallet. Last week, Valve introduced five F2P titles of note, including Global Agenda and Champions Online, to its Steam catalogue, so it's only natural the studio would be seeking a use for it beyond buying funny hats or incremental additions to existing retail games. Lombardi offered no further details about what Valve’s upcoming F2P title will be. However, Valve may have already tipped its hand last October when it announced it was working on a sequel to the popular Warcraft III mod Defense of the Ancients, for release on PCs and Macs sometime in 2011.
DOTA 2 seems as good a project as any to go F2P, no? In a recent interview with Develop Online, Valve’s Gabe Newell also floated the idea of rewarding players who are well-liked in the Team Fortress 2 community with a free copy of DOTA 2.
Jun 20, 2011
Valve announces DotA 2, plans to give it the Team Fortress 2 treatment
First official sequel to Defense of the Ancients announced