1. Sega releases the Saturn during E3
1995 marked the start of the Electronics Entertainment Expo, a convention that would grow to be one of the largest in North America. The inaugural discussions centered around the upcoming Sega Saturn, set for a September 2 launch, and the PlayStation, Sony's first foray into gaming, which was scheduled for release on September 9. During the show (which was in May, not June), Sega's CEO Tom Kalinske took the stage and revealed something so absurdly shocking that it makes every other E3 surprise look meager in comparison: due to "consumer demand," the Saturn, which was still four months away, would be released early. Four months early. It was actually already in stores.
"Many Americans have gone to the extent of paying $800 and more for Sega Saturn units from Japan," Kalinske said during the show. "We've decided to bring the product to market earlier than scheduled to meet the high consumer demand, to refine our marketing strategy over the summer, prior to the important fall season, and to get a headstart on the competition."
Never mind the fact that many of the launch games weren't... ready, or that retailers weren't exactly prepared. It was awesome at the time!