Google+

THQ unveils new company logo

Game developer and publisher THQ has just unveiled its brand new company logo. The rebranding is meant to reflect the company’s “commitment to a new strategic and creative vision with an enhanced visual identity.” In other words, it’s supposed to look cool.

“Our new logo epitomizes the change, innovation and creative growth that are the cornerstones of the new THQ,” said THQ president and CEO Brian Farrell. “By developing triple-A, innovative, original intellectual properties, attracting the top talent in the industry, and placing that talent first, THQ continues to redefine itself. This new logo seeks to capture that change and make it tangible,” continued Farrell.

Above: Talk about tangible! We feel like we can just reach out and grab that curly “Q”


Above: THQ’s old logo for comparison

Farrell points to THQ’s upcoming first-person shooter Homefront – and creative partnerships with director Guillermo del Toro and designer Tomonobu Itagaki – as examples of THQ’s commitment to wow you with innovative titles.

What do you think of the new logo? We kind of miss the old one.

Jan 12, 2011

Got a news tip? Let us know at tips@gamesradar.com




Guillermo del Toro’s new game is ‘Insane,’ debut trailer unveiled
Director hopes the teaser will make you poop your pants




Homefront: violent, shocking, brutal… and that’s just the first 10 minutes
Preview: Makes Call of Duty 4 intro seem a bit soft

37 comments

  • StrayGator - January 12, 2011 7:57 p.m.

    WHOA THATS RARE
  • BigLandoz - January 12, 2011 7:58 p.m.

    I love "Capital T, backward lowercase H & half of a capitalized S". I think I prefer the old logo.
  • Bloodstorm - January 12, 2011 8:01 p.m.

    Why is the new trend to take your companies okay logo, and make it a stupid logo?
  • Yakoy - January 12, 2011 8:02 p.m.

    WHY IS EVERYBODY TRYING TO LOOK A MEDICINE COMPANY?!! First Rare, now THQ! Great.. well at least THQ still makes (or publishes) awesome games. ReCAPTCHA: Sesione Bouchè. AKA: The Season's Douche.
  • db1331 - January 12, 2011 8:02 p.m.

    They should have thrown a "Z" on the end. Everyone knows that makes everything cooler.
  • infernox - January 12, 2011 8:03 p.m.

    to me it looks like a table, a chair and a snake.
  • ventanger - January 12, 2011 8:05 p.m.

    THAT IS NOT A Q Seriously, do typographers have a seething hatred for Q's? Move that (R) a little lower and it's basically a backwards question mark.
  • QWERTYCommander - January 12, 2011 8:13 p.m.

    Sorry THQ, you are about 40 years too late to look cool with THAT logo.
  • Transmatrix - January 12, 2011 8:24 p.m.

    I think the H looks too much like the Chair logo (only backwards): http://upload.wikimedia.org/wikipedia/en/f/f3/Chairentertainment_logo.jpg
  • cart00n - January 12, 2011 8:25 p.m.

    Whatevs... I would like to hear what Tomonobu's been up to, tho...
  • GoldenMe - January 12, 2011 8:27 p.m.

    Sorry THQ, I was yawning cause of how boring that logo looks. But please, continue.
  • Fatbot - January 12, 2011 8:30 p.m.

    It looks like a strange question mark. Like "Th?"
  • Felixthecat - January 12, 2011 8:39 p.m.

    Hmm, I wonder how much that pile of yawn cost them. Also: “new strategic and creative vision” I don't think that attempting to modernise your logo counts towards that vision. And that stupid "h" makes me needlessly angry.
  • Hurricrane - January 12, 2011 8:43 p.m.

    god that looks retareded
  • WTeen8 - January 12, 2011 8:45 p.m.

    Uhhhh...this looks like a very "Rare" occurance....and by that I mean it's looks like the new rare logo...as in...terrible
  • rabidpotatochip - January 12, 2011 8:56 p.m.

    That image will haunt my dreams.
  • db1331 - January 12, 2011 9 p.m.

    Was iTHQz already taken?
  • kingdom - January 12, 2011 9:17 p.m.

    Yikes =X
  • NeonSalmon - January 12, 2011 9:24 p.m.

    It's ok, the old one wasn't anything special either so I don't really care... It's not like the whole Rare thing.
  • Jacko415 - January 12, 2011 9:41 p.m.

    RARE.

Showing 1-20 of 37 comments

Join the Discussion
Add a comment (HTML tags are not allowed.)
Characters remaining: 5000