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There's something about the combination of marketing and rap that makes me uncomfortable. In my mind they are two things that are violently opposed and no good can ever come from them being forced together. So I'm a little distressed that this new video for 3D Dot Game Heroes (which is released this week) doesn't strike me as being excruciatingly bum.
I actually think it's kind of cute. An old-school rap about a game that celebrates old-school games. It makes sense. Yes, this is a rare example of marketing and rap unifying and getting along just fine. Like when the British and German troops stopped killing each other for a bit in World War I and had a game of football instead.
But let us remind ourselves of the car-crash horrors that can occur when marketing and rap are carelessly lumped together in the name of selling stuff:
We shall never forget.
GR US update:
Perhaps our UK brothers had not seen this classic commercial, but as our commenters point out and Matt acknowledges, the 3D Dot Game Heroes video is a very clear reference to this ancient Legend of Zelda advert:
May 12, 2010
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