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Available on: PS3

This marketing game rap is surprisingly not bum

3D Dot Game Heroes continues retro love-in with old-school rapping

Words: on May 12, 2010
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There's something about the combination of marketing and rap that makes me uncomfortable. In my mind they are two things that are violently opposed and no good can ever come from them being forced together. So I'm a little distressed that this new video for 3D Dot Game Heroes (which is released this week) doesn't strike me as being excruciatingly bum.


 

I actually think it's kind of cute. An old-school rap about a game that celebrates old-school games. It makes sense. Yes, this is a rare example of marketing and rap unifying and getting along just fine. Like when the British and German troops stopped killing each other for a bit in World War I and had a game of football instead.

But let us remind ourselves of the car-crash horrors that can occur when marketing and rap are carelessly lumped together in the name of selling stuff:


We shall never forget.

GR US update:

Perhaps our UK brothers had not seen this classic commercial, but as our commenters point out and Matt acknowledges, the 3D Dot Game Heroes video is a very clear reference to this ancient Legend of Zelda advert:

We love this ad too much to avoid embedding it ourselves. Also, curious if 3D Dot Game Heroes is for you? Why not read our super review? Seriously, freaking read it.

May 12, 2010

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Platforms:

PS3

12 comments

  • BudokaZ - May 13, 2010 6:14 p.m.

    @GamesRadar_MattCundy You're clearly obviously most certain;y definitely welcome.

  • philipshaw - May 13, 2010 1:22 p.m.

    That 3D Dot Game Heroes is making me love it even more before the game is even out. That PSP ad was awful

  • db1331 - May 12, 2010 3:35 p.m.

    http://www.youtube.com/watch?v=G2F4v_0YxW8&feature=related "Creepin' thru with an overhead view, cause a man's gotta do what a man's gotta do"

  • Tomsta666 - May 12, 2010 3:23 p.m.

    @ GamesRadar_MattCundy Clearly obviously sarcasm :P I was waaaaay off the mark though, I was thinking of this one... http://www.youtube.com/watch?v=zv5OIvwqkvM Which is on a whole other level of awesomeness

  • db1331 - May 12, 2010 3:05 p.m.

    I can see what they were trying to do, but they didn't pull it off. They fail just as much as the PSP dude did. They knew a marketing rap song would be terrible, they tried to make fun of that fact, but in the end all they made was a terrible marketing rap song. It's like joining a stupid facebook group for people who hate people that join stupid facebook groups.

  • WillisTron - May 12, 2010 2:53 p.m.

    "Your parents help you hook it up" I loved that

  • Matt Cundy - May 12, 2010 2:33 p.m.

    @BudokaZ Thanks for pointing out that it's clearly obviously based on an old Zelda rap. I clearly obviously didn't spot that and now I clearly obviously feel like a dick. This is the Zelda rap of which he speaks: http://bit.ly/aXIFfE

  • Tomsta666 - May 12, 2010 2:06 p.m.

    As BudokaZ already said, obvious homage to that Japanese LttP advert. That shit was funky fresh, yeah booooie!

  • ccitkSS - May 12, 2010 2:04 p.m.

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  • jakery22 - May 12, 2010 1:15 p.m.

    Did they all just say 'fresh' at the end of the first video? :P.

  • Modroneman - May 12, 2010 1:14 p.m.

    Yeah, those were both really terrible. Matt Cundy, I want to slap you in the dick. Better yet, how bout I slap myself in the dick for thinking that these might actually be good. Let the dick slapping begin!

  • BudokaZ - May 12, 2010 11:56 a.m.

    It's clearly based on the old Zelda rap, kinda obvious once it mentions 'your parents help you hook it up'.

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