UPDATE: The commercial's air time was incorrectly stated in the initial press release. The corrected time is: Friday, October 29 at 1 a.m. EDT and 1 a.m. PDT.
5th Cell, the developer of Scribblenauts and Super Scribblenauts, has created a countdown clock which will tick away until the reveal of its new XBLA game, October 29 at 1 a.m. EDT and 1 a.m. PDT on SPIKE TV.
We don't love hype-building countdown clocks, but we are excited to see 5th Cell's new offering. Scribblenauts didn't work perfectly, but Super Scribblenauts fixed many of its problems, and the creativity displayed by both of the games put the dev on our list of creative forces to watch.

Above: Now you know when we wrote this article
But this new title may not be so adorable. The countdown page is all crusty dirt and boot prints, and we don't yet know if that reveals anything about the game. All we know is that it will use Valve's Source engine, and will be a downloadable XBLA game. We'll know more in seven days!
Oct 21, 2010
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Crabhand - October 21, 2010 9:41 p.m.