Scandal! TV ad for Xbox 360 game uses PS3 footage

The guardians of advertising standards in the UK - the appropriately named Advertising Standards Authority - have ruled that Square Enix misled consumers by using PlayStation 3 footage in its Final Fantasy XIII TV advert that specifically promoted the Xbox 360 version of the game.

Here's the commercial in question. It aired in the UK in March this year and, as you can see, consists entirely of cut-scene footage:

One solitary viewer complained that the images in the advert were of a higher quality than could be produced by the Xbox 360. The ASA sprang into action and began side-by-side testing on identical TV set-ups of both versions. This is what they had to say about the results:

"We noted that there was a discernible difference in the picture quality of the two - the PS3 image in video sequences appeared sharper and colours were more vivid than those of the Xbox 360.... because we considered that the use of PS3 footage in the ad exaggerated the quality of the footage available on the Xbox 360, albeit marginally, we concluded the ad was misleading."

Square Enix admitted that PS3 footage had indeed been used. But they reasoned that they 'did not believe any average viewer, or indeed avid gamer, would perceive any difference in the output unless reviewing the material forensically'.

Which is a fair enough sort of statement, at least for my broken myopic eyes. But that's not really the point. The commercial should have used footage from the version of Final Fantasy XIII that it was encouraging punters to purchase. Anything else is a mistruth, a misrepresentation and - as the ASA rightly decreed - misleading.

Case closed.

Source: Telegraph

August 18, 2010




  • g4m3rk1dd - August 18, 2010 8:28 p.m.

    they are only just now talking about that? people were complaining about this before the game even came out not to mention that they only really did it becuase FF13 wasnt PS3 exclusive...i knew what i was buying when i was buying it and i HAD a PS3 i just wanted it for my 360 not to mention that more people have 360s than PS3s...
  • ThatGuyFromTV - August 18, 2010 8:07 p.m.

    Never realized graphics were this huge a deal. I played FFXIII on XBox and thought it looked great. True, the PS3 version probably looks better, but I don't have a PS3, and slightly better graphics alone doesn't justify getting a PS3 just for this game.
  • Clovin64 - August 18, 2010 7:17 p.m.

    If the advertising agency needed to closley examine and compare footage from the two platforms, then there surely can't have been that much of a difference worth moaning about, even if SE did technically violate the rules of advertising. P.S. I actually wrote a much longer comment originally, but it wouldnt post due to server issues and I couldnt be arsed to type it all out again. Bloody server.
  • lovinmyps3 - August 18, 2010 6:24 p.m.

    How could they do this?!?!?! I feel so used!!
  • lukepro - August 18, 2010 4:34 p.m.

    it isn't the first time that microsoft do this type of things, i think that it's only propaganda
  • BigCNuggit - August 18, 2010 3:23 p.m.

    I'm going to complain that after seeing all those Starcraft II commercials and buying it, that it was NOT a FPS like it was presented in the ad :D
  • ihopethisisnotantistasblood - August 18, 2010 2:25 p.m.

    i'm playing it on my 360 and i don't care
  • JohnnyMaverik - August 18, 2010 2:08 p.m.

    @ Woodsey - 2 hours 51 minutes ago I wasn't complaining, I don't actually give a fk which version of the game they use for trailers and screens, I was simply making the point that this is probably extremely common practice.
  • dphoenix192 - August 18, 2010 2:05 p.m.

    I thought everyone already new about this, and although its nice to have official confirmation, it didn't add anything new. I'm a multi-platform owner, and I personally don't decide on games from commercials I see on TV, but when I choose a multi-platform game, I would like to purchase the superior version of said game which on this occasion was on the PS3.
  • abbottfrizzell - August 18, 2010 1:22 p.m.

    Big who gives a fuck, the people who would buy FF are still going to buy it no matter if it looks *better* or not. There is no one out there that read this and said, well fuck I was going to buy FF for my Xbox but fuck that. If it was the Wii and PS3 I would understand but still the people that will buy FF won't care. O yeah I'm glad the ASA got paid to play two games side by side to determine which one was used.
  • CoryRX8 - August 18, 2010 1:12 p.m.

    @CH3BURASHKA I don't know that it was TIME that made fools of Microsoft, I'd say it was Square Enix that made fools of Microsoft. I'm sure some suit at SE was thinking, "Yeah, MS paid us to port FFXIII to Xbox 360, but they didn't pay us to do a good job of it!" And suddenly, we have a port that looks inferior to frickin' ENCHANTED ARMS, released in 2006! SE gets their check, Microsoft thinks to themselves "We announced a special edition 360 for THIS?!", multiplatform owners buy it on PS3, and PS3 fanboys rejoice (for some reason).
  • TrAnMu - August 18, 2010 12:16 p.m.

    But who cares?
  • DarkTone - August 18, 2010 11:51 a.m.

    "Warning: the commercial just shown will not be on par with what you will actually experience. figures sold seperately, batteries not included"
  • nai1210 - August 18, 2010 11:39 a.m.

    just the other day I noticed in the official Nintendo magazine,in the upcoming games part they had Call of Duty:Black Op's in there with a Xbox360 or PS3 screenshot with no mention that the screenshot was not for the Wii,and commented how it's going to be the best looking Wii game to date or something to that effect.Now that is extremely misleading older gamers would not be fooled by that but I reckon the majority of readers for the official Nintendo magazine would be kids/younger gamers and I remeber as a kid wanting to believe that those Amiga screens on the back of the box where the true spectrum screens.
  • philipshaw - August 18, 2010 11:37 a.m.

    I think the viewer that complained could have been me because I got sick of seeing the 360 logo at the end when it clearly looked like the PS3 version
  • Woodsey - August 18, 2010 11:15 a.m.

    So? Official screenshots of games have been photoshopped for as long as I can remember, people don't bitch and moan about those constantly. I'm starting to dislike most other gamers.
  • JohnnyMaverik - August 18, 2010 10:58 a.m.

    Heh, yea well I bet they do this kinda stuff all the time, I swear those Fable III screens that were released were off the PC version considering they certainly didn't seem to be lacking in AA.
  • pin316 - August 18, 2010 10:41 a.m.

    @CH3BURASHKA Just because the port isn't quite as shiny as the PS3 version doesn't make MS fools...the fact remains that they made it possible for a large number of people to play a game that they otherwise wouldn't ahve been able to - prety awesome in my books. By your argument, that would mean tha the vast majority of multiplatform titles shold be 360 only as the graphics on multiplatform titles tend to be better on the xbox due to better core graphics processing ability. I'm not a fanboy - i have a 360, i understand that the ps3 is a superior machine in terms of maximum potential due to it's incorporation of SPUs to support the primary functions, and quite frankly i don't care either way - i just want to enjoy video games. I'm happy that PS3 has ME3 announced, for example, as it is a brilliant game and it is a shame that a lot of people have missed out on it so far. Regarding the SE video gaffe...does it really matter? The 360 graphics might not have been as polished as in the ps3 version, but they were still breathtaking, and it in no way affected the gameplay of the title.
  • Hayseyboy - August 18, 2010 10:35 a.m.

    They say that THIS is misleading? because I'm pretty sure Red Bull CAN'T give you wings.
  • myguyfromthe80s - August 18, 2010 10:26 a.m.

    Oooh! FMV sequences! So new! So fresh! So Mega CD!

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