'PS Vita' could be the new name for Sony's Next Generation Portable (NGP), which is due out later this year. The name allegedly comes from an E3 pamphlet showing the portable with its new branding. There are also some domain names recently registered by Sony that appear to back it up, although nothing's been confirmed as yet. But is 'Vita' a good name for the device? Does the PSP brand really hold that many negative connotations that Sony would drop it entirely?
The evidence for this is some of the sketchiest I've seen, to be honest, but at least the image itself looks plausible:
Above: The pamphlet looks pretty official. We'll know for certain at E3 in one week's time. Woot!
However. Most of the comments around the net suggest most people immediately think of one thing when they hear the name. This:
Above: We jest, of course. Even though the machine is surely very low in fat, you probably shouldn't eat it
Sony shouldn't feel too upset that we've turned their gorgeous new machine into a Ryvita - we did give a similar treatment to a shedload of games. Twice. But there are some other connotations that they may have missed (if, indeed, this is the final name for the device). If you shorten the name to the traditional three-letter abbreviation, you get PSV, which I like, although it also sounds like a certain football team from Eindhoven. And finally, it's only one letter shy of being a word that's become almost synonymous with disappointing technology. Vista.
But then, if you shortened 'PSP2' in the way people did 'Black Ops' to 'Blops', you'd get 'PSPoo'. So surely anything's better than that. Thoughts?
31 May, 2011