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Rumoured PSP2 name change sounds like a biscuit

'PS Vita' could be the new name for Sony's Next Generation Portable (NGP), which is due out later this year. The name allegedly comes from an E3 pamphlet showing the portable with its new branding. There are also some domain names recently registered by Sony that appear to back it up, although nothing's been confirmed as yet. But is 'Vita' a good name for the device? Does the PSP brand really hold that many negative connotations that Sony would drop it entirely?

The evidence for this is some of the sketchiest I've seen, to be honest, but at least the image itself looks plausible:


Above: The pamphlet looks pretty official. We'll know for certain at E3 in one week's time. Woot!

However. Most of the comments around the net suggest most people immediately think of one thing when they hear the name. This:


Above: We jest, of course. Even though the machine is surely very low in fat, you probably shouldn't eat it

Sony shouldn't feel too upset that we've turned their gorgeous new machine into a Ryvita - we did give a similar treatment to a shedload of gamesTwice. But there are some other connotations that they may have missed (if, indeed, this is the final name for the device). If you shorten the name to the traditional three-letter abbreviation, you get PSV, which I like, although it also sounds like a certain football team from Eindhoven. And finally, it's only one letter shy of being a word that's become almost synonymous with disappointing technology. Vista.

But then, if you shortened 'PSP2' in the way people did 'Black Ops' to 'Blops', you'd get 'PSPoo'. So surely anything's better than that. Thoughts?

31 May, 2011

35 comments

  • xgeogander - June 2, 2011 5:15 a.m.

    Just Call it PSP NGP , it's pretty cool ....
  • salvadorzombie - June 1, 2011 5:51 p.m.

    @SoutheastSam That's fine and all, but I don't think of 'life' or 'vitality' when I see that name. The name feels old and feeble. It feels like the name of a supplement you would give to an elderly woman to strengthen her bones against osteoporosis. Hence, the feel that it's an "elderly" platform. If that really is the name of it, I'll gladly sacrifice not playing certain games JUST to say that I've never touched one. The name alone is repellent.
  • WinkedUp Lozza - June 1, 2011 7:14 a.m.

    No, PSPoo > PS Vista
  • grayguwapo - June 1, 2011 3:14 a.m.

    honestly, the name doesn't have any appeal... vita sounds like a multivitamin or some power drink... but yeah, if they do stick to this then for sure people will start bashing it then forget about it and then sticking to the abbreviation PSV which is kinda ok... we'll just have to wait and see till E3... for me i'd rather they stick with PSP2 or NGP...
  • CrKnight - June 1, 2011 2:43 a.m.

    PSVita sounds like a fake since they would never abbreviate only part of the name. Shouldn't it say PSV on the machine if this were real? NGP was a better name than this, but Sony wouldn't be able to go without putting the PlayStation name on it.
  • PooPSock - May 31, 2011 9:21 p.m.

    The appropriate strap-line: Livin' la VITA loca.
  • ChipTheExecutioner - May 31, 2011 9:04 p.m.

    I dunno, the logo on the PSPWhateverItsNameIs, looks somewhat suspect to me, maybe I'm just hoping it's fake.
  • pimpdaddie - May 31, 2011 6:19 p.m.

    I loled at "S.H.I.T" sony handheld invention thingy LMAO
  • CharlieFockstrot - May 31, 2011 5:36 p.m.

    Should be called the "Playstation-Not-Quite-As-Portable-As-The-First-One-So-Wait-For-The-Slim-Version" or something.
  • NanoElite666 - May 31, 2011 5:14 p.m.

    Eh, I don't like it. It'll probably always be the PSP2 in my head.
  • Japanaman - May 31, 2011 4:51 p.m.

    It's the same thing MS did with the Xbox. Xbox 2 sounded less powerful than the PS3 (which it is) so they named it 360 which sounds 60 more powerful than PS3 (which its not). PSP2 would sound less powerful than 3DS. Still, think how long it will take before Xbox sounds more powerful than the Atari 7800.
  • Japanaman - May 31, 2011 4:49 p.m.

    So when Sony releases the newer, slimmer, lighter model, they can call it PS Vita-Min. Soon, they'll have a tablet too so you can buy your Sony Tablet and Sony Vita-Min.
  • gunslingerbil - May 31, 2011 4:14 p.m.

    @GamesRadarJustinTowell no it cant be true "first" is an honor you cant deprive the blood lusted warriors of correspondence a chance to shine above the rest :P and oh thanks for the heads up :D
  • kit07 - May 31, 2011 4:03 p.m.

    i have never heard of ryvita or rivita or whatever it's called, so this name is fine for me in the end i care more about the games announced for it and the price
  • MJHAYLETT - May 31, 2011 2:48 p.m.

    the PSV isn't so bad :D
  • FoxdenRacing - May 31, 2011 2:45 p.m.

    I'm sure it'll pick up nicknames of its own...though most people I know say PSP stands for Pretty Sh*tty Portable, so there probably is a bit of a stigma there.
  • SoutheastSam - May 31, 2011 2:39 p.m.

    @8bitBaby You do realize vita is Italian for life
  • 8bitBaby - May 31, 2011 2:29 p.m.

    that is such a boring name. Sony is SO BORING! there are ton of names that induce images of vibrancy, motion, energy, progressiveness, and awesomeness. ps vita does none of that. honestly... it makes me think of old people.
  • vrman - May 31, 2011 1:39 p.m.

    It needs to be called Sony's Handheld Invention Thing.
  • Redeater - May 31, 2011 1:35 p.m.

    Or PSPGODIRECTLY2FAIL. Ah that was bad.

Showing 1-20 of 35 comments

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