Imaging is the process of using state-of-the-art 3D projection
mapping to create a life-like virtual space. Or, in the
case of this PS3 ad, it's also a way to get your friend to wear a
watermelon on his head and juggle fruit. Either way, the Star Trek
Holodeck-ish technology is extremely cool to watch in action, even we
are still a long ways off from seeing it in our own living rooms.
video is part of the PlayStation Store's 'Great films fill rooms'
campaign for its digital Video Store. The scene was allegedly
filmed in one take with zero post-production touch-ups. To create the
3D effects, a PlayStation Move controller was attached to the camera, allowing the filmmakers to track, render, and project the CGI images in real time.
the past, projection mapping worked only from a single, static view
point, and thus was very limited,” wrote the ad's director,
explaining, “By attaching the PlayStation Move to the camera, we
can track projections to screens in real time, enhancing the effect
of spatial deformation and false perspective on the projections and
allowing viewers to look round (virtual) corners, bend walls, create
a hole in the wall, or remove the walls altogether to reveal vast
expanses of virtual worlds.”
is the third video in Sony's Video Store series. For more Immersive
Imaging trickery, watch the complete set and a 'Making Of' film on
the 'Great films fill rooms' website.
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