A 330-pound man was found dead at his PC in Jinzhou last month towards the end of the Chinese New Year festivities. He’d played games near-constantly for the entire holiday, and died of exhaustion. It’s a sad, strange way to go, but it’s becoming less unusual. We’re at the dawn of a new genre in which the game’s success relies on keeping players hooked - not necessarily happy. The precise details of this death aren’t known, but those of five others are. What can be done to prevent more people dying like this?