GR: What do you like best about the Free-to-play model? Who do you think has perfected it, and why?
MH: I know that free-to-play can be a contentious issue, but I’m an unabashed fan of it. There are a lot things I like about f2p, its very player friendly, if you want to try a game out you can with no commitment, if you love it you’ll play it and hopefully pay for some stuff in it. From the perspective of building a game, we have to make a great game that people want to play and stick with, not a cool demo that sells people or a bunch of features that look great in advertisement – if the game is fun people will play and stick around.
We’ve published several very successful free-to-play titles here at SOE; outside of us, I think League of Legends is doing a great job with how they provide a fantastic game experience and monetize with things that don’t hurt the competitive nature of the game.