Hardware price drops happen - it’s a natural part of the video game industry. But $80 price drops within six-months of a hardware launch? That’s another story entirely. Nintendo’s massive slash of the Nintendo 3DS’s price is unparalleled to say the least, and since making the announcement the company has gone into full-blown damage control mode.
First, Nintendo detailed the Ambassador program, which rewards early-adopters with 10 Game Boy Advance and 10 NES titles, including some of the most popular games on both systems. Now, Nintendo President Satoru Iwata has released an apology letter to those who purchased the handheld before the price drop. While it hasn’t been officially translated (the original version was posted on the Japanese website, and a similar note has been posted on Nintendo’s European site) the folks over at Giant Bomb have released its own translation.
The letter, comes across as astonishingly sincere, especially considering it was written by a corporate executive. Iwata seems genuinely sorry for anyone that “may feel betrayed” by their decision, despite assuring customers that it was the right choice.
Iwata makes no excuses for the system’s lackluster sales, and blames no one for pressuring the company into cutting the price. Instead, he explains that a price cut was necessary “to ensure that large numbers of users will continue to enjoy the 3DS in the future,” and that the move was necessary to help build confidence for both retailers and software makers. This makes sense, considering the general lack of confidence expressed by publishers like SEGA*, who recently delayed both Crush3D and Shinobi, with the developers of Crush3D confirming that they “had to delay the release of [Crush3D] because of the success of the platform.”
“Those customers who purchased the 3DS at the very beginning are extremely important to us,” writes Iwata. “We know that there is nothing we can do to completely make up for the feeling that you are being punished for buying the system early. Still, we would like to offer the following as a sign of our appreciation to you,” continued Iwata before reviewing the treats in store for early adopters via the recently announced Ambassador program.
We’ll be sure to keep you updated if an official translation is released.
*We contacted Sega for a comment and are currently waiting for a response.
Source: Giant Bomb
Aug 3, 2011