New Nintendo video feels just like late-night infomercial

Nintendo knows how to take something old and make it seem totally new. It's especially capable of pulling your strings to make you want its products more than your next breath. Why then, is its new video showcasing the black Wii bundle so... cheap?

I mean... wow. It's literally like they found footage from a 1am infomercial that ran in 1993, right in between adverts for the Philips CDi and Susan "Stop the insanity" Powder. The trackline up top looks like an old VCR tape about to unspool itself into oblivion. The drab background and the static monitor behind Reggie Fils-Aime are decidedly low rent, and even the audio has that high-pitched squeal found only in local commercials. Granted, it's posted on Business Wire and not meant for enthusiast press sites or their audiences, but hey, it's still amusing.

But oh, right. The white or black Wii will now be bundled with Wii Sports, Wii Sports Resort and Wii MotionPlus, all for $199.99. Extremely good deal if you're still holding out, and like Reggie said, there are some high-tier games on the way.

Now let's watch that again...

May 4, 2010


  • Jalygtra - May 9, 2010 11:47 a.m.

    Look at the end of the video - he tries really hard not to smile (because he knows how obvious, and lame this sale trick is) and fails
  • MaynardJ - May 6, 2010 9:06 a.m.

    This thing was released in Europe months ago.
  • thesuperspacejew - May 5, 2010 4:40 a.m.

    Is the black Wii bigger than the white one? I apologize, it had to be made.
  • Kisokuiki - May 5, 2010 4:04 a.m.

    Notice how he sort of tries to smile near the end, but then he's like, "...Naw."
  • twinkletitsMcGee - May 5, 2010 3:32 a.m.

    Reggie is warming up for E3 which is good because I have had trouble sleeping lately.
  • Tenfey - May 5, 2010 3:06 a.m.

    But can you sit it and forget it?
  • Triscuitable - May 5, 2010 1:53 a.m.

    Wow, Black AND White? It's like Nintendo thinks it's consumer's don't care about graphics! Or that it's an obvious gimmick! Oh, wait...
  • shyfonzie - May 5, 2010 1:34 a.m.

    "Come visit Nintendo of America, 20th Street East, behind the Mcdonalds."
  • Billiam101 - May 5, 2010 12:39 a.m.

    @GameManiac Ah but you just did!
  • GameManiac - May 4, 2010 11:42 p.m.

    Meh... No comment.
  • Hexar - May 4, 2010 11:40 p.m.

    That wasn't that bad, he's always been a dork, nothing to see here.
  • EnragedTortoise1 - May 4, 2010 11:33 p.m.

    Um.. great news... for the 3 people that don't have one. recaptcha: the immovable.. REGGIE! He is completeley stubborn! Seriously!
  • Crimsonkingx - May 4, 2010 11:05 p.m.

    Releasing a black wii is just like a slap in the dick to me! It doesn't hurt...but it is still degrading. Thanks Reggie...thanks for slapping me in the dick.
  • iJizzLots - May 4, 2010 10:19 p.m.

    This video targets the Wii's demographic. Old people and parents.
  • Modroneman - May 4, 2010 10:09 p.m.

    Yeah, after watching this video, I'm all excited about the new bundle. But for some reason I can't help but feel really sad about it. Hmm...
  • NeoKef - May 4, 2010 10:06 p.m.

    Oh Reggie, your so uncool.

Showing 1-16 of 16 comments

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