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Mass Effect 3 arriving one week early... from space!

Want to play Mass Effect 3 one week before everyone else? Better pack an umbrella. EA announced it will be attaching physical copies of BioWare's forthcoming sequel to weather balloons and letting them dropping them from atmospheric heights over densely populated areas in North America and the UK.

Jokingly referred to as Space Editions, the packages will be augmented with GPS devices which fans can use to track their descent via Mass Effect 3's website and Twitter feed. The Mass Effect 3 weather balloons will be released over New York, San Francisco, Las Vegas, Berlin, London, and Paris. No Canadian cities have been announced for the promo, which is odd considering BioWare's Edmonton, Alberta, location. Here's hoping for strong northerly winds from New York.

EA will post more information on the promotion as it nears its launch date. Until then, we'll assume that by “space” it means “really high up, but not so much that it will catch on fire upon re-entry”, and that by “drop” it means “gently set down in wide open fields where it won't cause traffic accidents or mass hysteria”. Regardless, this is a fairly unique way of hyping BioWare's latest, and it's bound to get some buzz.

So, will you wish upon a falling Asari?

31 comments

  • jackthemenace - February 20, 2012 2:29 p.m.

    ... Well, that's pretty boss. Shame it won't arrive ANYWHERE near where I live, but I can DREAM D:
  • Memph - February 17, 2012 4:50 p.m.

    In before Daily Mail: 'Mass Effect 3 kills' headline as an earthwardly plummeting game case impacts with a car bonnet in a crowded street, flinging the disc out and decapitating 3 people as if thrown by Shinobi himself, concurrently sending a panic-stricken school bus over the curb and into the packed assembly hall of a nunnery.
  • JonnyJon - February 17, 2012 3:55 p.m.

    I hoping I'm the only one in vegas who know about this. >:)
  • spencer-hillier - February 17, 2012 6:52 p.m.

    Sadly I was hoping the same thing. ill see you at the drop site
  • winner2 - February 17, 2012 2:23 p.m.

    Wow. I demand Ken Levine starts plans for an actual floating city wonder park. No excuses not to now.
  • Dadyo238 - February 17, 2012 1:56 p.m.

    I'm surprised they're not gonna launch one from Edmonton! And as an Edmonton resident, it makes me sad.
  • Spiderman - February 17, 2012 11:41 p.m.

    Man, me too!
  • Malakie - February 17, 2012 1:16 p.m.

    Based on winds and such, the New York copy will probably end up in the ocean. The entire U.S. has one chance of a copy.. the San Francisco release.
  • Malakie - February 17, 2012 1:17 p.m.

    Ooops... Guess we have two chances.. LV too. PS man I hate captcha
  • I'maCanadian! - February 17, 2012 1:12 p.m.

    " which is odd considering BioWare's Edmonton, Alberta, location. Here's hoping for strong northerly winds from New York." Edmonton is roughly 4000 km from New York. Excuse me, 2500 American miles. The more you know...
  • christian-shaffer - February 17, 2012 2:54 p.m.

    I think they were referring to where they GR is located, not Bioware.
  • slickmcwilly - February 18, 2012 8:57 a.m.

    ...GR is in San Francisco, which, last time I checked, is not north of New York...
  • ithurtstopoop - February 17, 2012 12:55 p.m.

    I knew my duck hunt skills would come in handy one day
  • EwoksTasteLikeChicken - February 17, 2012 12:54 p.m.

    Any chance you'll drop it in a small town 200 miles north of Detroit? Please?
  • FISHANIMAL - February 17, 2012 12:22 p.m.

    Why would they drop it over Vegas???? There is NOTHING surrounding Vegas. It would make roughly one million times more sense to do it over LA where there are people for MILES surrounding the city. Also, anyone else think the San Fran one will go into the ocean?
  • Elix - February 17, 2012 11:34 a.m.

    So EA rips off an idea that a couple of Toronto high school students did last month by sending a Lego man up into space, and they have the balls to snub Canada? Considering that we make your NHL franchise, you'd better not be pulling a LOLEA on us.
  • christian-shaffer - February 17, 2012 2:47 p.m.

    Attaching things to weather balloons is hardly a new concept, but it hasn't been done as a marketing ploy. So, no they did not rip off any high school kids ideas.
  • Stigweird85 - February 17, 2012 10:58 a.m.

    I like the idea but I doubt that "fans" will get them more likely they will be lost somewhere or end upon eBay with a Hugh markup
  • KnowYourPokemon - February 17, 2012 10:57 a.m.

    Any chance you could drop my digital copy to my computer... from cyber space?

Showing 1-20 of 31 comments

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