Want to play Mass Effect 3 one week
before everyone else? Better pack an umbrella. EA announced
it will be attaching physical copies of BioWare's forthcoming sequel
to weather balloons and letting them dropping them from atmospheric
heights over densely populated areas in North America and the UK.
Jokingly referred to as Space
Editions, the packages will be augmented with GPS devices which
fans can use to track their descent via Mass Effect 3's website and Twitter feed. The Mass Effect 3 weather
balloons will be released over New York, San Francisco, Las Vegas,
Berlin, London, and Paris. No Canadian cities have been announced for
the promo, which is odd considering BioWare's Edmonton, Alberta,
location. Here's hoping for strong northerly winds from New York.
EA will post more information on the
promotion as it nears its launch date. Until then, we'll assume that by
“space” it means “really high up, but not so much that it will catch on fire upon re-entry”, and that by “drop” it means “gently set
down in wide open fields where it won't cause traffic accidents or
mass hysteria”. Regardless, this is a fairly unique way of hyping
BioWare's latest, and it's bound to get some buzz.
So, will you wish upon a falling Asari?