Despite having almost 2 million players
currently building to their heart’s content in LEGO Universe, the publisher
announced today that the game will be closing on January 31, 2012 – less than
two years since it was released.
The MMO switched to a free to play
model just a few months back, but despite being successful in raising the subscriber
numbers, it didn’t help them actually make money. “The LEGO Universe team can
take pride in having developed and launched a great LEGO experience that many
players will miss,” said Jesper Vilstrup, Vice President, LEGO Universe. “Right
now, we have almost 2 million players in LEGO Universe, and we get extremely
positive feedback from players. Unfortunately, we have not been able to build a
satisfactory revenue model in our target group, and therefore, have decided to
close the game.”
More than just the game’s 2
million players are going to be effected by this news, too; LEGO has also
announced that the staff working on the game at Play Well Studios in
Louisville, Colorado, and the marketing department in Billund, Denmark, will be
closed. LEGO has assured that these 115 employees will be helped to get new
jobs, with within and outside of the company.
It's always sad to see an MMO die, especially one so close to its launch. When online servers for sports games are disconnected its sad, but the singleplayer is still there. With an MMO it's gone forever, and there's no way to ever enjoy it again. Hopefully others learn from their mistakes, as we'd hate to write up more articles about MMO deaths anytime soon.