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LEGO Universe closing its brick doors in January

Despite having almost 2 million players currently building to their heart’s content in LEGO Universe, the publisher announced today that the game will be closing on January 31, 2012 – less than two years since it was released.

The MMO switched to a free to play model just a few months back, but despite being successful in raising the subscriber numbers, it didn’t help them actually make money. “The LEGO Universe team can take pride in having developed and launched a great LEGO experience that many players will miss,” said Jesper Vilstrup, Vice President, LEGO Universe. “Right now, we have almost 2 million players in LEGO Universe, and we get extremely positive feedback from players. Unfortunately, we have not been able to build a satisfactory revenue model in our target group, and therefore, have decided to close the game.”

More than just the game’s 2 million players are going to be effected by this news, too; LEGO has also announced that the staff working on the game at Play Well Studios in Louisville, Colorado, and the marketing department in Billund, Denmark, will be closed. LEGO has assured that these 115 employees will be helped to get new jobs, with within and outside of the company.

It's always sad to see an MMO die, especially one so close to its launch. When online servers for sports games are disconnected its sad, but the singleplayer is still there. With an MMO it's gone forever, and there's no way to ever enjoy it again. Hopefully others learn from their mistakes, as we'd hate to write up more articles about MMO deaths anytime soon.

Topics

LEGO MMO

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10 comments

  • VvSch - November 7, 2011 1:53 a.m.

    As a huge LEGO fan, I'm very sorry to see LEGO UNIVERSE go. Not only for myself, but more for my six year old son, who loves the game. With that said, I have to say that I'm not entirely surprised. The free-to-play area is very small, and the game is paid via subscription. In my opinion, the game would have fared better if they would have adopted some kind of micro-transaction system. In the real world, LEGO offers sets in different price ranges. They have $5 sets, and $1000 sets. This means parents can buy for their child something according to their budget. In the game, this would work as well. Instead of a full-price monthly subscribtion, parents can buy certain gear, access to locations or functionality in different price ranges. The financial barrier is lower, and more parents could be convinced to buy stuff for their child. The "Daaaaaddd, puhleeez buy this super cool thing for me. I NEED it!"- effect.
  • Wade D McGinnis - November 5, 2011 12:23 p.m.

    Remember back in the Beta, everyone was hoping for at least a 5 to 10 year plan for this game, sad day indeed.
  • JachAnen - November 5, 2011 2:03 a.m.

    Sad day, was actually playing this, good and fun LEGO action is almost never boring, no matter the age.
  • crumbdunky - November 4, 2011 4:54 p.m.

    @redeater-that's just because capitalism works that way. Profit is king-every single time.
  • Pwnz0r3d - November 4, 2011 2:56 p.m.

    Man, imagine the chaos if WoW falls...
  • Crimmy - November 5, 2011 8:09 p.m.

    That's not happening anytime soon. Skynet has won before it happens.
  • therawski - November 4, 2011 2:53 p.m.

    Guess someone doesn't want to think of the children. I think our tax dollars should have done something, LEGO products are educational and creative, I think we can stop wasting money on defense, corrupt police, and useless politicians. Let's start a petition?
  • Redeater - November 4, 2011 2:40 p.m.

    What the hell? I have no interest in this game but it seems like a lot of companies are doing this lately. As soon as the product is not profitable they shut down service.
  • VvSch - November 7, 2011 2:22 a.m.

    The sole reason any company exists is to make a profit. If a business doesn't make profit, it goes bankrupt, and all employees are out on the street. I do not think that is preferable, do you?

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