Kevin Butler triumphantly returns for Gran Turismo 5, commits grand theft auto

I should hate Kevin Butler. I really should. On paper he's a fictional character cynically created to give a likeable comedic face to a huge multinational company in order to sell me stuff. An utter subversion of the world's creative talent. But the talent involved is so great, and the ads so well-written, paced and acted that I love him. I can't hate him for being a fictional corporate shill, because in my head he's real, goddamnit. He has to be, because the world is just a better place if he exists. Which in a way makes Sony's marketing even more effective and more insidious, but I just don't care. Even though I should. Damnit.

Anyway, here's his new ad for Gran Turismo 5. Which will be coming out at some point, probably.


  • TitanofRock21 - November 22, 2010 12:18 p.m.

    @ unhappy Matt. dude I think your joy box is broken. The reason people love kevin butler is the fact that he kind of personalizes the games industry for everyone. When's the last time you saw the burger king and felt able to relate to him? ( if you even answered that question you should seek immediate psychiatric help) Also he instills a sense of fun and silly hilarity into everything he does. I for one laughed because I know if I was the VP of Add more awesomeness I'd have done the same laugh and everything. But anyway Totally loved this Ad, ( wow you hear that nowadays as about as much as you hear that someone enjoyed shock therapy) Kevin Butler is the man and should totally run for president. If anyone can fix this country, kevin's the one. KEVIN BUTLER FOR PREZ 2012!!!!!!! wooooo. :-P
  • nomnom52 - November 22, 2010 1:48 a.m.

    lol did it say Gran Tureesmo 5? (If I'm being ignorant, I pronounce it Gran Turismo 5)
  • S0ULEATER - November 19, 2010 9:02 p.m.

    The commercials might not all be laugh out loud funny, but I can't say I have watched one and been able to keep a strait face. Makes me Smile Big every time :D
  • AlSwearengenHatesCocksuckers - November 19, 2010 8:28 p.m.

    Kevin Butler makes me want to kill myself for buying a 360 instead of a PS3. Best marketing campaign ever.
  • The_King_of_Nothing - November 19, 2010 8:05 p.m.

    oh, and David (writer), Nice rant. That was pretty funny too.
  • The_King_of_Nothing - November 19, 2010 8:03 p.m.

    Well, only one annoying fanboy for each system so far. Not Bad. (matt, we all know you won't have an open mind to an opposing viewpoint) Kevin Butler is hilarious. I watched that laugh 30 times in a row and it was funny every time.
  • unhappymatt1 - November 19, 2010 7:48 p.m.

    What was so great about that commercial? PS3 fanboys make it sound like something phenominal. It wasn't funny at all to me. I'm not knocking anyone else's enjoyment (if you loved that more power to you) but I don't get all the sensationalism. That was nothing at all. The writer of the article is clearly brainwashed to have an uncontrollable enjoyable response to seeing Kevin Butler. This is simply insanity. It's just not funny. I like to laugh as much as the next person, you see my screen name, I need a laugh. That wasn't funny at all. What is funny is how this great international company is manipulating the minds of the brainless. Someone please explain to me what was so funny about that commercial and I'll have an open mind about the discussion. my e-mail address is
  • NanoElite666 - November 19, 2010 6:16 p.m.

    Ah Kevin Butler, don't ever leave us.
  • sleepy92ismypsn - November 19, 2010 5:46 p.m.

    I don't see these commercials as trying to sell me stuff. I usually already have the stuff pre-ordered by the time the advertisements come out. Kevin Bulter ads are like an added bonus for me. His laugh is awesome.
  • severalnasty - November 19, 2010 4:48 p.m.

    Yeah, its..... I can't say!!!
  • Howetzer - November 19, 2010 3:59 p.m.

    @ Robx - You nailed it! Loved the laugh he shot in their general direction when they asked for the cars back! Go Playstation commercials and Gran Turismo 5!
  • SweatyCrease - November 19, 2010 3:53 p.m.

    Copy & Paste from CVG yesterday?
  • Ilyere - November 19, 2010 3:23 p.m.

    I wish they would show these adverts in UK. The UK needs more awesomeness.
  • Robx - November 19, 2010 3:19 p.m.

    Love how all the spots are "Reserved KEVIN BUTLER".
  • JakeyBaby - November 19, 2010 2:40 p.m.

    "Mr. Butler is a professional driver on a closed course. Do not attempt." Love it! xD
  • ShaneCedt - November 19, 2010 2:37 p.m.

    1) This commerical actually rekindled my interest in this game 2) Playstation has more memorable commericals than Xbox
  • brentsonier - November 19, 2010 2:08 p.m.

    i love KB i wish microsoft would hire Bruce Campbell to counter Mr. Butler. that would be totally cool
  • KiwiCommander - November 19, 2010 1:38 p.m.

    I have to agree with Brutus. Give the cars back... Mwahahahahaha! This is why I love Kevin Butler. I think it was more epic at E3
  • Brutus - November 19, 2010 1:23 p.m.

    AWESOME. They said they needed the test cars back and I said Mwahahahahaha
  • MJHAYLETT - November 19, 2010 1:08 p.m.

    lol @ Jack Tretton running after him at the end :D I think its him anyway.

Showing 1-20 of 26 comments

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