GameStop wising up to digital realities

Digital distribution may be slowly killing brick and mortar game retailers, but GameStop isn't about to drift off into the sunset just yet.

In a recent chat about the retailer's future prospects, Chris Petrovic - a senior VP, general manager and GameStop's go-to guy for its digital strategy - admitted that the company is aware of its impending fate and that it has some solid plans to keep GameStop in the black.

“One of the primary drivers was to enable our company to get smarter about the emerging business models,” said Petrovic, who later hinted at one day making PlayStation Network and Xbox Live Arcade games available through GameStop's online stores.


This, of course, is over and above GameStop's recent (and expensive) acquisition of the flash game developer Jolt and gaming website Kongregate. Combined with its strategy  to get in on the digital action, it certainly sounds as GameStop has some kind of strategy in place.

Still, while the digital delivery of games is only bound to become bigger and more complex, Petrovic believes that there will still be a place in gamers' hearts for good old fashioned physical stores, saying: "The communal environment is still important.”

Well, is it?

Nov 5, 2010

[Source: GameSpot]

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  • Crimmy - November 7, 2010 6:46 a.m.

    ^^ Bad wording in response to jmcgrotty. My bad. I meant to say he hates DOWNLOADING those games.
  • Crimmy - November 7, 2010 6:44 a.m.

    @jmcgrotty Sooo you're hating on pretty much every indie game on the 360 and PS3. Good for you. I gotta say, any community feeling at any Gamestop I've been to is gone. Actually, most of the community IS gone, they're usually empty except for dumb parents who are lured into buying crap for their kids.
  • Craza - November 7, 2010 6:39 a.m.

    I don't care how often GameStop gets criticized, the GameStop that I always buy my games from is full of great people who are genuinely excited about games. They never harass you on offers and they give some pretty honest advice. Whoever trains/hires the workers there is doing a great job. I always love going in there.
  • FreshOutofWarpCores - November 7, 2010 4:45 a.m.

    I'm all about digital download for the PC. I use steam all the time. The only downside is if I don't have an internet connection i'm boned. Although Steam does allow you make DVD backups as long as you have the games downloaded. All in all, you can't beat the sales you can get online but I don't mind getting a boxed game if they give me more than a 4 page installation instruction and a CD case.
  • PipBowl420 - November 7, 2010 2:49 a.m.

    I hate to see mainstream games go digital download...
  • wind869 - November 6, 2010 11:10 p.m.

    people who would like to get raid of physical media are lazy bastards, having a CD, DVD, or Game where i can take it any where i want and not have to worry if the download we be interrupted by some unexplained force, and enough of "there too many disk to this game" get your ass off the bed, chair, or whatever and move your fat hands; push the eject button, if possible place a finger in the CD hole, remove the disk and place the second disk, easy as that see i just save your heart five minutes maybe....
  • J-spit - November 6, 2010 6:42 p.m.

    Even with the option of buying games online, I prefer going to the store to get em. Aren't Americans lazy enough? Like someone said, it's just more exciting to go there, get it, and take a new game home. It's the excitement factor over all else I think. reCAPTCHA: brosesspotestas
  • slowdrum13 - November 6, 2010 4:41 p.m.

    good riddance to physical media. I never want to purchase another plastic disk again.
  • nemesisuprising - November 6, 2010 4:22 p.m.

    @threedog hell yeah dude, buying the first kingdom hearts when I was like 6 or 7 nearly caused me to pee my self, and the excitement to get home to play it almost put me in a fucking coma, seeing it download is just plain sad -_-
  • kamykaze - November 6, 2010 3:37 p.m.

    I gotta say that getting your games physically, going to midnight launches, and then (in the car of course before you even get home!) unwrapping your new timesink is great. The smell of a new game is tops. DONT TAKE MY SMELL AWAY!!! LOL
  • jmcgrotty - November 6, 2010 6:10 a.m.

    Wish they would quit writing articles like this. Some unsuspecting people are going to get the impression that digital downloads is acceptable. It's freaking embarrasssing.
  • TeslaVonMagnus - November 6, 2010 4:09 a.m.

    I agree with @threedog 100%. Plus, I'm trying to land a job at my local GameStop so it'd be nice if they stay around!
  • c1nd3rcell - November 6, 2010 2:54 a.m.

    I agree with threedog. The only way I like to get a game is from store pick-up actually. Downloads take too long and are a huge nuisance. With stores, you can just get in, get out, and begin playing. Plus, we have a few great GameStops with *gasp* good customer service in Fort Wayne.
  • Neorith - November 6, 2010 1:55 a.m.

    I'm pretty happy with the GameStop we have in Pace,Fl. I know all the people well and they are really good about hooking me up with all kinds of swag, whether I pre-order something or not. I have gotten so many cool shirts, pins and art books, not even for games i was buying! They are laid back and I never feel like they try to pressure me into anything. The one reason I don't pre-order from them anymore is because Amazon has the best pre-order incentives. $10 to $20 off my next purchase has been a wonderful incentive to pre-order from them. Gamestop should consider doing something like that.
  • Fenny12 - November 6, 2010 1:07 a.m.

    I work at WalMart as an electronics department. Not quite the same as Gamestop obviously, but I've gotten my fill of the 'communal environment'. Kneehighsocks said it best. I'll stick with downloads whenever possible, thanks.
  • Pytor - November 6, 2010 1 a.m.

    And 90% of GS stores do not provide that 'communal environment' that we all want. Long gone are those days. Today it's more about add-ons, magazines, cards, and reservations.'Any thing you want to reserve today? Any thing you want to reserve today? Any thing you want to reserve today?'
  • kneehighsocks - November 6, 2010 12:20 a.m.

    Yes, waiting in line for twenty minutes behind two fat-ass parents who are telling the clerk how they had to take their son's Playstation away because he wouldnt stop playing it. Who then preceed to buy a PSP severel games, and every warranty, accessory and game the clerk tries to push at them, on top off what they were already buying, will never get old.
  • D0CCON - November 6, 2010 12:16 a.m.

    I defiantly prefer going to a store to pick up a game than downloading it. Downloads have this weird way of not working on my PC. On 360 it takes up a lot of space, on PS3 it takes up a lot of space and takes a massive amount of time to download. I could easily go to the store and back before any version reached 50% completion (assuming it's a full multi-gigabyte game).
  • threedog - November 6, 2010 12:10 a.m.

    As convenient as online stores are, nothing will beat the feeling of excitement you get after leaving a game store with that game you've been waiting to play for months in your hands.

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