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Can Jerry Bruckheimer attract female gamers?

Although most guys know Hollywood uber-producer Jerry Bruckheimer for summer action flicks like Top Gun, The Rock, Con Air and Armageddon, Van Toffler, president of MTV Networks Music & Logo Group, would love for Bruckheimer to take MTV Games out of its comfort zone of rhythmic gaming like The Beatles: Rock Band and attract more females.

“It’s a much more natural and organic fit for us,” added Toffler. “I hope that Jerry takes us to more adventurous places around storytelling in gaming.”


Above: Bruckheimer and co.

Wait a second? Bruckheimer and storytelling women are interested in? Lest you forget, with hit TV shows like C.S.I., Without a Trace, Cold Case, and Amazing Race, Bruckheimer has been attracting viewers of the fairer sex since his first foray into TV 12 years ago. That too, was a major reason for the partnership between MTV Games and Jerry Bruckheimer Games. The deal, which was locked back in December 2007, finally took shape this week with the hiring of former Microsoft Executive Producer Jim Veevaert and former Ubisoft executive Jay Cohen to lead Bruckheimer’s game studio.

“I see more of a connection to women coming to gaming as being a spark for Jerry Bruckheimer’s style of storytelling coming to gaming,” said Toffler. “Gaming is really starting to explode with women, particularly story-driven games like The Sims. I think Jerry has managed to bring both men and women into his storytelling from Pirates of the Caribbean to National Treasure. He does a great blend of action in storytelling and moving narrative forward.”


Above: Bruckheimer gave us C.S.I. Miami. YEAHHHHHHHHHHHH

One of Bruckheimer Films’ latest projects, Prince of Persia: The Sands of Time, should attract both male and female audiences when Disney releases the tentpole movie next summer. Based on the Ubisoft videogame, Bruckheimer hopes to do for games what he did for theme park rides.

“We liked the concept of the game and felt like we could do some interacting character development with the characters,” said Bruckheimer. “We felt we could make it very exciting, which I think we’ve done.”

When it comes to translating a game into a film, Bruckheimer went straight to the source, hiring Prince of Persia creator Jordan Mechner.


Above: Prince of Persia: The Sands of Time – Bruckheimer’s next Disney joint

“I think to honor what gamers like about the game, you work with the people who actually created the game,” said Bruckheimer. “So the individual who created the games for us worked with us on the screenplay and everything else, so he's part of the process. He's not going to do something that would hurt his fan base.”

Bruckheimer brought in director Mike Newell (Harry Potter and the Goblet of Fire) to direct Prince of Persia: The Sands of Time, opening May 28, 2010. Jake Gyllenhaal steps into the shoes of the prince with Ben Kingsley, Gemma Arterton, Alfred Molina and Steve Toussaint rounding out the cast.

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46 comments

  • Cyberninja - June 30, 2009 6:27 p.m.

    i hope he can attract female gamers so i can get a date
  • thomashalpenny - June 30, 2009 7:59 p.m.

    @ Cyberninja : fagget
  • Mittenz - June 30, 2009 8:03 p.m.

    @thomashalpenny: illiterate
  • MechGyver - June 30, 2009 8:45 p.m.

    What Bruckheimer is saying is that having a great physic helps you get laid.................
  • shadowmaster187 - June 30, 2009 9:13 p.m.

    @ cyberninja Seriously dude, go outside and find a girl...Stop dreaming, no girl any regular guy is gonna get is gonna be Laura Croft ya know? @MechGyver Wtf...
  • Cyberninja - June 30, 2009 9:21 p.m.

    @shadowmaster187 i was joking i am on vaction. i am going to ask girls out when i get back to high school. i was just saying something that went with the article.
  • Conman93 - June 30, 2009 10:01 p.m.

    If the prince of persia movie is anything like the pirates of the caribbean movie, it will be AWESOME
  • GoldenMe - June 30, 2009 10:26 p.m.

    FLAME WARS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
  • moronboy - June 30, 2009 10:31 p.m.

    @GoldenMe Peeps were hating before I left my comment @Cyberninja No your not @shadowmaster Disney will at least be capable of making a movie based on a game that people will be able to sit through the whole movie.
  • WrathLord03 - July 1, 2009 1:17 a.m.

    To those people who think disney can't be kickass, just take a look at a game called 'Split Second'. Although the Prince does look a little confused in that screenshot of the movie...
  • PinkLenny - July 1, 2009 2:18 a.m.

    Cyberninja says "before anyone else say something about it sims is story driven because it the unique story of your sim." That sounds smart on the surface but really, who would watch a movie about the sims and who would read a book about the sims. no one. why? cause there is no story. And going back to the original statement. Girls are more aimed at story driven games such as the sims. Ok, way to generalize girls and make a claim about a game that's not true at all. Proves how much he really knows. Think anyone posting comments right now would have said something like that? No. And by the way @GRwarrior don't tell everyone else what not to argue about.
  • RedOutlive10 - July 1, 2009 2:28 a.m.

    I hope they don't screw up. PoP Sands of Time got one of the best game stories ever, it's up to him to make it live to its potential.
  • garnsr - July 1, 2009 4:27 a.m.

    Did this article actually say anything about girl gamers? Maybe I missed the part where he spilled his secret. It mostly just said Bruckheimer knows how to make movies and games and mixtures of the two, I thought.
  • phoenix_wings - July 1, 2009 5:12 a.m.

    @garnsr. I just figured that he'll get a really hot body for POP, and it'll work itself out. Kind of like how a bunch of Star Trek fanboys figured that having Quinto as Spock would get more girls interested in Star Trek. Ugh.
  • lovinmyps3 - July 1, 2009 6:12 a.m.

    The sims? Story driven? Seriously? And I didn't know there was a Sands of Time movie comming out. I was slightly excited until I saw the word "Disney". Disney Pixar pictures are about the the only good thing Disney is able to crank out lately so I'm extremely disapointed.
  • lovinmyps3 - July 1, 2009 6:14 a.m.

    @phoenix_wings They're "Trekies", not fanboys. Sorry, I had to correct you.
  • lovinmyps3 - July 1, 2009 6:20 a.m.

    I keep forgetting the "Pirates" franchise is Disney. So I stand corrected in saying Pixar is the "only" thing worth watching that Disney makes (these days at least). And sorry to comment three times. (Is that Jake Gyllenhaal in that Sands of Time shot?)
  • phoenix_wings - July 1, 2009 6:40 p.m.

    lovinmyps3... Actually, "Trekkies" are older Star Trek fans, "Trekkers" are the new ST fans. And it doesn't matter, they're fanboys regardless.
  • alanmusician - July 1, 2009 7:11 p.m.

    What a joke. I enjoyed Pirates of the Caribbean, but this guy obviously not only does not understand the gaming industry, but also severely under-estimates it. If his example of a story driven game is the Sims, he obviously has done a very poor job of keeping up with the industry. He probably has no idea that games like Deus Ex, Thief, Half-life, Portal, Bioshock, and Metal Gear Solid have already been made. Most of these games had more involved story-telling than Bruckheimer's movies. It's also interesting to note that while many people assume better story-lines will attract female players, that hasn't ever really been the case in the past. None of the games that I mentioned before have appealed widely to female gamers. Portal is probably the closest, but it is at heart a puzzle game; which is the genre that has historically been the most successful with the female demographic. I love these quotes: “I think games are another form of entertaining audiences,” said Bruckheimer. No, really? "Since he’s not a gamer, Bruckheimer keeps abreast of the games business by reading about it." Yeah, that wasn't to hard to figure out. Wonder what he's been reading? I can't imagine any real innovation coming from this. Call me when Roman Polanski makes starts making video games.
  • oreomonkey - July 2, 2009 5:22 a.m.

    @Everyone Your Pathetic, get a girl the old fashioned way, before the internet relationships were so tough you actually had to be in people's presence and stuff.

Showing 1-20 of 46 comments

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