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Blizzard enlists PayPal in fight against WoW gold farmers

Blizzard has enlisted the help of PayPal to help crack down on nefarious World of Warcraft gold farmers. Earlier this month, Blizzard petitioned the online money-transfer service to stop providing service for those who are using PayPal to profit off the selling of virtual currency. Last week, PayPal responded by sending gold farmers this strongly worded warning:

You were reported to PayPal as an Intellectual Properties violation by Blizzard Entertainment Inc. for the sale of World of Warcraft Merchandise.

If you feel your sales do not infringe upon the intellectual property rights of the Reporting Party, please complete the attached Objection to Infringement Report by January 21, 2011.

The completed form should be faxed to the attention of the Acceptable Use Policy Department at [number removed] or emailed to [email removed].

Should you choose not to object to the report, you will be required to remove all World of Warcraft Merchandise from the website [url removed] in order to comply with the Acceptable Use Policy.

Gold farming, for MMO neophytes, is the act of playing an MMO solely for the purpose of obtaining gold and selling it to other players who are either too impatient or lazy to do it themselves. Technically, there's nothing wrong with those that wish to spend their waking hours scrounging for virtual currency, but most MMO operators have specific rules about trading said gains for cold hard cash, hence Blizzard's recent actions.

WoW isn't the only MMO to have sprouted a gold farming industry, but it is one of the most lucrative markets in which to do business. It's unlikely that this action will stop all gold farming operations, but it might make a few farmers seriously consider closing up shop... or just stop using PayPal.

Jan 31, 2010

[Source: WoW Insider]

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21 comments

  • joshduhman123 - February 6, 2011 7:59 a.m.

    i say blizzard should capitalize on buying and selling gold, it would undercut G farmers making them obsolete and keep alot of people from being hacked PS i hate G farmers for what they did to all my hard earned gold
  • xumaximus - February 1, 2011 10:24 p.m.

    You guys HAVE to try out the new mmo "RIFT"......its freaking sweet!! O yea and gold farmers is NEVER a good thing for an MMO......EVER!
  • imadejoolaff - February 1, 2011 4:18 a.m.

    I wouldn't say so much it's bad to let some"one" spend all their time farming gold for the game. Hell, that's about all my wife was ever good at in WoW. The problem I see is when some"ones" are forced to do it. It's a common business and easy for foreign peoples to exploit. >> technology timesonline co uk /tol/news/tech_and_web/article648072.ece On top of that, the primary method of controlling the buying of gold is controlling the selling of merchandise on Auction Houses. It's difficult for a party of 6 from across the world to gather and farm a mob for an item, but it's almost too easy for a party of 6 in the same room camping that mob to ensure they get the drop every time. Therefore, being able to sell it at whatever inflated price they deem necessary. I watched it happen on too many servers in FFXI.
  • Zepaw - February 1, 2011 1:20 a.m.

    "Money farmers can significantly damage an MMO's economy." Can't understate that. I enjoy RuneScape and the game was almost brought to its knees by real world traders. They had to take extreme measures to head of the disaster; PvP and Free Trade were essentially removed. Oddly enough they must feel confident that they can fight it better now because after so long PvP and Free Trade returns in a few hours.
  • Crabhand - February 1, 2011 12:12 a.m.

    It's good that Blizzard is being more proactive about stopping gold farming. It accounts for almost all compromised accounts, and nothing ruins the game more than losing everything you've worked for.
  • xtraRawN00b - January 31, 2011 10:19 p.m.

    I wonder if PayPal will even enforce it. Furthermore, how many more years does WoW have before majority of players move on? I know many of my friends, guild members have moved on, as I have. I wasted so much time. 22 80s’ across 5 accounts, damn you refer a friend and duel boxing.
  • tuomotaivainen - January 31, 2011 9:50 p.m.

    For the people wondering why Blizzard cares so much.... 1) It is a VIOLATION of copyright law to make a profit off of someone else' IP without permission. Blizzard is simply protection it's IP from people would want to profit off of their work. 2) The MAIN method of acquiring gold for a good portion of these gold sellers is through compromised accounts that they end up stealing. If Blizzard can stop or slow down the gold sellers, the number of reports on compromised accounts should, in theory, drop.
  • matt588 - January 31, 2011 9:04 p.m.

    oh, and @ bunlert, are you are aware that there are reusable gamer diapers?
  • matt588 - January 31, 2011 9:01 p.m.

    people are essentially getting paid to play WoW that's the funniest/most worring thing i've heard all day
  • Defguru7777 - January 31, 2011 8:13 p.m.

    More power to Blizzard, I say. If you can't get it on your own, you don't deserve it.
  • Dr.Zer0 - January 31, 2011 7:29 p.m.

    The same thing is going on in TF2 *sigh*
  • Melam - January 31, 2011 7:27 p.m.

    It seems that most of you are missing the key issue behind gold farming. Have any of you played wow? Dis anyone on your friends list ever get their account hacked? Most gold farmers dont actually get their gold from straight up "farming". They compromise someones account and drain it of anything that has value. Then, now here is the kicker, they use THAT account to do what gold farmers do in game. They dont spam trade chat with accounts they bought. most everything gold farmers do are on accounts that they took from people. That's the issue Blizzard really has with it. tl;dr Pesky gold farmers farm gold peskily with accounts they stole. bad rep for Blizz.
  • BurntToShreds - January 31, 2011 7:21 p.m.

    Money farmers can significantly damage an MMO's economy.
  • PanicJester - January 31, 2011 7:16 p.m.

    This is good it means less bots filling up mmo's and the actual players can take part in activities that are sucked dry by the gold farming bots.
  • Ausoi - January 31, 2011 7:06 p.m.

    Um, actually it makes sense to buy it, if you have a job that pays, say $12.00 an hour, you could spend that money on getting 7000 G? Instead of spending 3 hours farming it on your own. If you have ever played WoW you know that farming is pretty stinking boring, + it burns a lot of your time in the game...
  • ricono - January 31, 2011 7:01 p.m.

    on one hand i say that you should just let them gold farm if they want to its their life, but on the other hand i dont like that these guys are comprimising the currency of the game because some people work hard to get that gold while others just buy it and then get better stuff. so i guess leave it up to blizzard and if blizzard thinks it's wrong they probably know best.
  • Bunlert - January 31, 2011 6:58 p.m.

    what point has our society reached when we have people too lazy to play video games themselves? When you reach this point, do you neglect to feed and clothe yourself as well? Can you even chew your own food?
  • JMAN1156 - January 31, 2011 6:57 p.m.

    I don't understand why Blizzard Cares so much. So people want to make money of the virtual gold, and people want to buy the gold (this I will also not understand). Seems victim less to me.
  • doominatorx6 - January 31, 2011 6:53 p.m.

    "Gold farming, for MMO neophytes, is the act of playing an MMO solely for the purpose of obtaining gold and selling it to other players who are either too impatient or lazy to do it themselves" Honestly, let em do it, I say. If they have literally NOTHING to do other than "farm" virtual resources and sell it (for real world cash) to losers who either are rabidly addicted to the game enough to dump real cash into it, or are just too damn lazy to play the game as normal, why NOT make a profit of stupid/lazy people? Oh wait, Activi$ion makes nothing from it. I forgot.
  • billyjack77 - January 31, 2011 6:49 p.m.

    MAN*

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