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Black Ops 2/Mass Effect 2 mix-up: BioWare says 'it's an omen' and runs a competition

As we reported yesterday, some unlucky gamers found a copy of Mass Effect 2 in place of their Call of Duty: Black Ops II second disc when they opened their shiny new purchases. But BioWare doesn't think it's necessarily a mistake. It could just as likely be... an omen. And, apparently, "when the universe talks, you should listen".

That's right, according to this official blog post, the Mass Effect developer reckons the universe is saying you should play Mass Effect. But, seeing as Mass Effect 2 is the second game in a trilogy, it's probably not the best place for the universe to suggest you start, so it (BioWare, that is, not 'the universe') is running a competition of sorts. The first 50 people to send in a picture of them with their unexpected second disc will be sent a free copy of Mass Effect Trilogy.

It's making light of what's probably a very serious situation for somebody somewhere along the production process, but you can't blame BioWare for taking advantage of a massive opportunity for some free publicity. Not to mention a cheeky dig at its rival.

Topics

Bioware

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9 comments

  • StonedMagician99 - November 15, 2012 3:36 p.m.

    FINALLY, some love for BioWare! This doesn't really have anything to do with this article, but am I the only one who DIDN'T hate the ME3 ending, and who didn't lose all faith in BioWare because of it?
  • judy-reverson - November 15, 2012 5:01 a.m.

    Call Of Duty Black Ops: 2 GRAND SEASONPASS Giveaway on http://blackops2seasonpass.blogspot.com/ ! Be quick and grab your free seasonpass code (500 in stocks) !
  • Y2Ken - November 15, 2012 2:29 a.m.

    It's a nice little publicity stunt, taking advantage of Activision's blunder to promote their game and look like the good guys. Also Mass Effect is definitely a game worth playing. Also 2 may not be the best place to start, but PS3 players didn't have an option but to start there (until the advent of the Mass Effect Trilogy just now).
  • needles - November 14, 2012 12:39 p.m.

    I would have cummed.
  • alex-roy-bristol - November 14, 2012 8:57 a.m.

    Such bros... Bioware rock, I really do love them. Also, Treyarch is probably taking this pretty well too, since they're also quite chill I hear. :J
  • doominatorx6 - November 14, 2012 8:54 a.m.

    "...sent a free copy of Mass Effect Trilogy" I believe this is for a download code, and given how it's an EA-published franchise, it'll be on Origin. Gotta take the good with the bad I suppose.
  • oryanbelt - November 14, 2012 8:04 a.m.

    fucking love Bioware
  • JachAnen - November 14, 2012 7:46 a.m.

    Maybe also an omen to make a game together: Call of Effect-Mass Ops II or Mass of(f) Duty-Black Effect II.
  • ultimatepunchrod - November 14, 2012 7:05 a.m.

    That's pretty cool of them.

Showing 1-9 of 9 comments

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