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Asda cuts Wii U price to £149

British supermarket chain Asda has introduced a second Wii U price cut of £50, having slashed the console’s price tag by the same amount in early March. The drop applies to both the basic and premium versions of the console, which can now be purchased online for £149 and £199 respectively. It’s unclear if the price cuts will be permanent or simply limited time offers for the upcoming UK bank holiday weekend, with the Walmart subsidiary currently offering 33 per cent off the regular price of all Wii consoles.

Either way, the price reductions come at a time when Nintendo is struggling to hit Wii U sales targets, with company president Satoru Iwata stating this week: "We have not been able to solidly communicate the product value of Wii U to our consumers yet, which has been a grand challenge for us.” He added: "Some have the misunderstanding that Wii U is just Wii with a pad for games, and others even consider Wii U GamePad as a peripheral device connectable to Wii. We feel deeply responsible for not having tried hard enough to have consumers understand the product." Nintendo is currently sending out messages to Wii owners via the WiiConnect24 service explaining that Wii U is “an entirely new system” and “not just an upgrade”.

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13 comments

  • Jrymanz - May 5, 2013 9:24 a.m.

    As soon as they put out some mario games it will sell. I'll buy it as soon as the new Super Smash Bros comes out.
  • Frieza - May 3, 2013 8:07 a.m.

    It doesn't matter how low you cut the price. If there are no games on the darn thing, then no one's going to buy it.
  • ithurtstopoop - May 3, 2013 7:31 a.m.

    thats a bargain for a paper weight. can it be used as a dust gatherer too?
  • DirkSteele1 - May 7, 2013 8:25 a.m.

    Bargain it may be, but I already have a dust gathering paper weight....It is called a Wii.
  • ObliqueZombie - May 2, 2013 2:18 p.m.

    If the price stays that way, I'll sure as hell buy one in the future. Heck, I might buy one sooner to get in on all the Wii games I missed out on. Is the virtual console up and running, and what can I buy on it?
  • suicidali - May 2, 2013 12:46 p.m.

    Nintendo didn't learn their lesson from the 3DS. Didn't people also think the 3DS was some form of expansion of the DS and not an entirely new console? Was that not one of the reasons it took so long to get started? It's sad to see a games console in this kind of situation... People don't want to buy it because it doesn't have the games they want, and companies don't want to make games for it because people aren't buying it... I'm looking at you, Vita...
  • sxh967 - May 2, 2013 11:36 a.m.

    At £199 i was thinking.. well I might just go out and buy it!... then I was like.. Oh wait.. there's nothing on it that I want to (or will want to) play for quite a long time.
  • Beatty003 - May 2, 2013 10:24 a.m.

    It really is sad that Nintendo has been advertising Wii U for what, a few years now it seems, and people are STILL not sure what it is exactly. Nintendo should have started from scratch and forgotten about the Wii all together instead of building upon it...
  • TheDudeFromNowhere - May 2, 2013 10:16 a.m.

    eh, where da games at?
  • vacong - May 2, 2013 9:13 a.m.

    Whats the point? Buy to play what at the moment? Zombie U?
  • RayPaw - May 2, 2013 8:45 a.m.

    Nintendo is really falling on their swords over the Wii U. Is this the beginning of the end? Not hard to imagine the Big N getting out the hardware game and becoming a third-party dev à la Sega.
  • Arobadope - May 2, 2013 9:16 a.m.

    Nintendo never set a price for the EU version of the Wii U, it said retailers can set the price just so you know. Also, Nintendo isn't going anywhere any time soon, so keep crying doomsday and hoping.
  • Fizban - May 2, 2013 8:29 a.m.

    Except they're out of stock of the Premium!

Showing 1-13 of 13 comments

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