Short but sweet
Not everyone in the Marvel Cinematic Universe has the means to use a high-tech suit of armor, a mythical hammer, or a vibranium shield. But whether or not they're superheroes, everyone seems to possess the power of the mighty one-liner. Marvel flicks are known for their intense action and flashy special effects, but they've also delighted audiences with some incredibly witty, down-to-earth lines of dialogue, including some classic quips you'll be quoting long after you leave the theater. To pay tribute to all those little gems that add levity to the superhero lifestyle, we've collected our favorite Marvel movie one-liners in one place.
To clarify, these are all movies from Marvel Studios, so you won't find any Deadpool, X-Men, or Fantastic Four quotes here. With that, let's dive into these lovable bits of banter that help humanize hero and villain alike. See if you remember these lines as vividly as we do - and if you don't, we've included some context to make them almost as effective as they are in the films.
What an entrance, Captain America: Civil War (2016)
The setup: Iron Man is ready to deploy his secret weapon in the standoff against Captain America and his cohorts. With a shout of "Underoos!" he calls in a familiar neighborhood webslinger to snatch up Cap's shields in impressive fashion.
The one-liner: Spider-Man - "Hey everyone!"
Why it's Marvel-lous: THERE HE IS! IT'S THE NEW SPIDER-MAN, IN AN AVENGERS MOVIE, AND HE SPOKE! This one crossover moment elevated the Internet's hype levels to astronomical heights. Just imagine the impact of seeing it unspoiled in the theaters rather than the trailer.
Motivational speeches Cap style, Avengers: Age of Ultron (2015)
The setup: This is it: the last stand against Ultron (James Spader) and his clone army, with the fictitious country of Sokovia (suspended in the sky by rockets) serving as the battleground. As the fight rages on, Steve Rogers (Chris Evans) pumps up his teammates with some reassuring words of inspiration.
The one-liner: Rogers - "You get hurt, hurt 'em back. You get killed... walk it off."
Why it's Marvel-lous: This is yet another illustration of Captain America's qualities as a natural-born leader, wrapping up encouragement, bravery, and light-heartedness into a single statement.
Fearless, Ant-Man (2015)
The setup: Scott Lang (Paul Rudd) has acclimated to the Ant-Man suit, and it's time he finally show his heist-assisting buddies what he can do. Lang warns them not to freak out, saying that "Things are gonna get weird", but his main man Luis (Michael Pena) is apparently ready for anything.
The one-liner: Luis - "Oh, no no. Daddy don't get scared."
Why it's Marvel-lous: It's the best of Pena's hilariously quotable lines, which all reinforce the fun of Ant-Man working with a team of quirky regular Joes before those superpowered heroes recruited him. It's made all the better when Luis screams in fright at the sight of a tiny Lang chilling on his shoulder.
If you want something done right, Avengers: Age of Ultron (2015)
The setup: The Avengers have vanquished Ultron and once again saved the day - but in classic Marvel fashion, a bigger threat looms in the end-credits stinger. We see a close-up of a familiar golden gauntlet, as Thanos (Josh Brolin) suits up the last piece of his majestic armor.
The one-liner: Thanos - "Fine. I'll do it myself."
Why it's Marvel-lous: Not only is this a glorious look at what will eventually become the crucially important Infinity Gauntlet (the core of the future Avengers sequels) - it's also another great glimpse at Brolin's imposing, sinister portrayal of the almighty purple brute Thanos.
Eager student, Doctor Strange (2016)
The setup: Dr. Stephen Strange (Benedict Cumberbatch) has just been offered a glimpse into the many magical realities that exist parallel to our own, courtesy of the all-powerful Ancient One (Tilda Swinton). While still processing his astral projection and the fantastical visions he's just witnessed, Strange looks up to the Ancient One with the utmost respect and makes a single request.
The one-liner: Strange - "Teach me!"
Why it's Marvel-lous: Comic readers are accustomed to the Sorcerer Supreme having near-limitless power and knowledge, but to watch him take the first step on the path to magical mastery makes for a very special moment.
Good point, Avengers: Age of Ultron (2015)
The setup: In the tranquil, true final battle from Age of Ultron, Vision (Paul Bettany) and the last remaining droid copy of Ultron discuss humanity's worth, robot to robot. Realizing that Vision will never see things his way, Ultron contemptuously tells him "You're unbelievably naive." To which Vision calmly responds...
The one-liner: Vision - "Well, I was born yesterday."
Why it's Marvel-lous: This one poignant, witty line is enough to set Ultron off before he's quickly reduced to scrap metal, while letting audiences instantly empathize with Vision's complex, still-developing worldview.
Owned, Ant-Man (2015)
The setup: Frustrated that the original Ant-Man Hank Pym (Michael Douglas) won't share the Pym Particles technology, S.H.I.E.L.D.'s Mitchell Carson (Martin Donovan) makes a tasteless remark about Pym's deceased wife. Understandably, Pym punches him in the face and storms out. Carson is still upset that he won't cooperate, but Howard Stark (John Slattery) warns him not to press the issue.
The one-liner: Stark - "He just kicked your ass, full-size. You really want to find out what it's like when you can't see him coming?"
Why it's Marvel-lous: Slattery's delivery is so on-point, instantly putting Carson in his place. And don't feel bad for Carson - turns out he was a defector working for Hydra.
Just curious, Avengers: Age of Ultron (2015)
The setup: Bruce Banner (Mark Ruffalo) asks Dr. Helen Cho (Claudia Kim) if she'd like to tag along to a party at Avengers Tower. Cho declines, saying she's too busy... but there's one thing that might make her reconsider.
The one-liner: Cho - "Is Thor going to be there?"
Why it's Marvel-lous: It's a charming bit of flirty humor from a tertiary character, just for the fun of it. And really, who could blame Dr. Cho. Have you seen Thor?!
BFFs, Captain America: Civil War (2016)
The setup: In one of the most recent TV spots for Captain America: Civil War, we get a glimpse of the hero-vs-hero matchups - including Clint Barton (Jeremy Renner) squaring off against Natasha Romanoff. Despite the fact that he's got her in a chokehold, Black Widow wants to make sure that she and Hawkeye are cool.
The one-liner: Romanoff - "Are we still friends?"
Why it's Marvel-lous: This line - along with Barton's cheeky reply of "Depends on how hard you hit me" - adds a moment of playfulness to an otherwise dire conflict. In other words: classic Marvel movie one-liner.
She's fine, thanks! Avengers: Age of Ultron (2015)
The setup: While enjoying some mildly drunken downtime between world-saving heroics, the Avengers all take turns trying to lift Thor's mystical hammer Mjolnir, which can only be budged by those it deems worthy. After the fellas fail to make any headway, they all turn to Romanoff (Scarlett Johansson) with an expectant look.
The one-liner: Romanoff - "That's not a question I need answered."
Why it's Marvel-lous: While the guys all try (and fail) to show off how macho they are, Romanoff is happy to simply observe their shenanigans, totally secure and with nothing to prove. That self-confident coolness is a huge part of Black Widow's charm.
Obadiah's glory, Iron Man (2008)
The setup: Inside the gigantic Iron Monger suit, Obadiah Stane (Jeff Bridges) is about to crush Tony Stark (Robert Downey Jr.). But obviously that can't happen until he reels off a pithy quip.
The one-liner: Stane - "How ironic, Tony! Trying to rid the world of weapons, you gave it its best one ever! And now, I'm going to kill you with it!"
Why so Marvel-lous? Bridges' delivery just kills it in a Dr. Evil type of way.
Nickname for Blonsky, The Incredible Hulk (2008)
The setup: Emil Blonsky (Tim Roth) is about to be plugged full of a super serum by Dr. Samuel Sterns (Tim Nelson Blake) that's in all probability going to kill him. If he somehow manages to survive, he may become transformed in some way...
The one-liner: Sterns - "I don't know what you've got inside you already. The mix could be... an abomination."
Why its Marvel-lous: Even though it's not explicitly stated in the movie, Abomination is the name of Blonsky's alterego... Yeah, you see what they did there.
Vanko gets deep, Iron Man 2 (2010)
The setup: The crazed Ivan Vanko (Mickey Rourke) is succeeding on his mission to undermine Tony Stark with a rival arc reactor design. But not with his verbal acuity.
The one-liner: Vanko - "If you could make God bleed, people would cease to believe in Him, there will be blood in the water, the sharks will come. All I have to do is sit back and watch as the world consumes you."
Why its Marvel-lous: For all of Vanko's grandstanding, the extensive metaphoric web he spins gets torn down immediately afterwards by Stark's quick-fire response: "Where will you be watching the world consume me from? Oh, that's right, a prison cell. I'll send you a bar of soap."
Hammertime, Iron Man 2 (2010)
The setup: Colonel Rhodes (Don Cheadle) and Major Allen (Tim Guinee) are being treated to a personal weapons demonstration by Tony Stark's main rival Justin Hammer (Sam Rockwell), who points out the brilliance of his latest effort that he dubs 'The Ex-Wife'.
The one-liner: Hammer - "If it were any smarter, it'd write a book - a book that would make Ulysses look like it was written in crayon."
Why its Marvel-lous: Rockwell's frothy, over-the-top enthusiasm.
Trash talk, Iron Man (2008)
The setup: Pepper Potts (Gwyneth Paltrow) makes arrangements for Tony's latest conquest Christine Everheart (Leslie Bibb) to return home, to which Everheart snips "After all these years, Tony still has you picking up the dry cleaning."
The one-liner: Potts - "I do anything and everything Mr. Stark requires. Including occasionally taking out the trash."
Why its Marvel-lous: Pepper's a badass who never quite loses that sheen of professionalism whilst still being able to dish out the insults.
Exit strategy, Iron Man 2 (2010)
The setup: After his failed birthday party, a drunken Stark flies off and sits on top of a coffee shop roof, where he's found by S.H.I.E.L.D. director Nick Fury (Samuel L. Jackson).
The one-liner: Fury - "Sir, I'm gonna have to ask you to exit the donut."
Why its Marvel-lous: Fury sounds like an exhausted father chastising his naughty son.
Rhodes tells it straight, Iron Man 2 (2010)
The setup: Everyone survives the attack of Vanko's drones, and Potts and Stark reunite on a rooftop. They dont realise that Rhodey is also up there listening to their lovey-dovey reunion.
The one-liner: Rhodes - "You two look like two seals fighting over a grape."
Why its Marvel-lous: It's possibly the most random comparison ever made in reference to a kiss.
Finger across the throat, Guardians of the Galaxy (2014)
The setup: The final battle aboard Ronan's ship is raging. Drax (Dave Bautista) manages to wipe out Korath (Djimou Hounsou) and, feeling rather proud of himself, sums it up to Peter Quill (Chris Pratt).
The one-liner: Drax - "Finger on throat means death! Metaphor!"
Why its Marvel-lous: Harking back to an earlier moment, Drax still doesnt quite understand metaphors, but you have to dig his valiant effort.
Stark gets referential, Iron Man 3 (2013)
The setup: Killian's minion, Eric Savin (James Badge Dale), has young Harley (Ty Simpkins) in his grasp. Despite being trapped, Tony is about to save the young lad...
The one-liner: Stark - "You like that, Westworld? That's the thing about smart guys: we always cover our ass."
Why its Marvel-lous: Nothing's better than a movie-related quip when you're about to issue a quick, sharp blast from your palm plasmas.
Hot chicks, Iron Man 3 (2013)
The setup: During a massive tussle with one of Aldrich Killian's fire-breathing experimental lackeys, Brandt, Stark sets a trap in a store to blow her up. And can't do that without first reeling this one off.
The one-liner: Stark - "You walked right into this one. I've dated hotter chicks than you."
Why its Marvel-lous: Brandt calls him on it ("That's all you got? A cheap trick and a cheesy one-liner?") to which Stark responds with "Sweetheart, that could've been the name of my autobiography." Twice as badass.
Swayze reference, The Avengers (2012)
The setup: During one of the Avengers' first rendezvous, tempers flare and the conversation becomes rather heated. Luckily, Stark doesn't hold grudges, and offers Thor (Chris Hemsworth) this quasi-apology.
The one-liner: Stark - "No hard feelings Point Break, you've got a mean swing."
Why its Marvel-lous: Stark's movie references are always so spot-on. And boy, can he deliver a brilliant back-handed compliments.
Gods, The Avengers (2012)
The setup: After Thor and Iron Man launch from the back of the Quinjet in pursuit of Loki, Black Widow (Scarlett Johansson) turns to a noticeably shaken Captain America (Chris Evans) and tells him to settle down - "I'd sit this one out, Cap. These guys come from legend. Theyre basically gods." To which he responds...
The one-liner: Rogers - "There's only one God, ma'am, and I'm pretty sure he doesn't dress like that."
Why its Marvel-lous: Oh, sweet Cap. Even after he's given definitive proof of at least TWO Asgardian gods, he still insists there is but one.
Boy band, Iron Man 2 (2010)
The setup: Nick Fury attempts to enlist Stark for his upcoming Avengers initiative. But the cocky hero's not having any of it.
The one-liner: Stark - "I told you, I don't want to join your super-secret boy band."
Why its Marvel-lous: Who's he kidding? Stark would love to join Fury's boy band. He just wont admit it. And now we're picturing Stark, Cap, Hulk, and Thor in some sort of barbershop quartet.
Stark saddles up, Iron Man 2 (2010)
The setup: After everything kicks off at Stark Expo, Stark and Rhodey lure Vanko's drones away from the crowded area, guiding the inevitable fight into what appears to be... a Japanese water garden.
The one-liner: Stark - "Drop your socks and grab your crocs, we're about to get wet on this ride."
Why its Marvel-lous: It's got half-rhymes, a footwear reference/innuendo, and some sort of vague log flume nod... what's not to love?
Lunar destruction, Guardians of the Galaxy (2014)
The setup: The Guardians are safely nestled on the Milano, which is the perfect time for Rocket Raccoon (Bradley Cooper) to start dismantling the ship to make bombs. When Quill takes an interest in one in particular, the pint-sized prankster lets this one rip...
The one-liner: Rocket - "That's for when things get really hardcore... or if you wanna blow up moons."
Why its Marvel-lous: Sums up Rocket's M.O. nicely. After all, it's easy to forget that his stature doesnt prevent him from wreaking havoc everywhere he goes.
Stark's got a plan, The Avengers (2012)
The setup: Thor dives out of the Quinjet to tackle his devious brother Loki (Tom Hiddleston), leaving Tony and Steve onboard scratching their heads. Cap turns to Tony and says, "Stark, we need a plan of attack." To which Iron Man replies...
The one-liner: Stark - "I have a plan: attack."
Why its Marvel-lous: A clever play on words. We see what you did there, Stark.
Loki vs. Black Widow, The Avengers (2012)
The setup: With Loki locked up on the Helicarrier, Romanoff decides its time to interrogate the Asgardian arse. He thinks he's got the upper hand, and delivers this old-school, rather profane insult to the Black Widow to conclude his tirade.
The one-liner: Loki - "You mewling quim!"
Why its Marvel-lous: It's amazing that the galaxy's biggest trickster was in fact tricked himself. Also, where did Loki learn such crass language?
JARVIS gets his turn, Iron Man 3 (2013)
The setup: Tony's desire to better his Iron Man armor finds him working on Mark 42. As the separate pieces fly across the room to attach themselves to his body, one final stray portion of the armor zooms in and knocks him out. Thankfully, his faithful A.I. JARVIS (Paul Bettany) is on hand to bring him back down to Earth.
The one-liner: JARVIS - "As always sir, a great pleasure watching you work."
Why its Marvel-lous: JARVIS should win an award for most sarcastic A.I.
Circles, Guardians of the Galaxy (2014)
The setup: Each of the Guardians agree to help Quill enact his master plan. In turn, they rise from their seats to show their solidarity, until there's only Raccoon left sat on his box.
The one-liner: Rocket - "Well now I'm standing. Happy? We're all standing now. Bunch of jackasses, standing in a circle."
Why its Marvel-lous: This is an awesome send-up of every jump-to-action movie montage.
Step up, Captain America: The Winter Soldier (2014)
The setup: Hydra is exposed and Alexander Pierce (Robert Redford) is about to have his ass handed to him by Romanoff, who finally reveals herself while he's mid-rant.
The one-liner: Romanoff - "I'm sorry, did I step on your moment?"
Why its Marvel-lous: Romanoff very nearly steals the movie and undoubtedly steals our hearts with this cool, calm line.
Star-Lord's sendoff, Guardians of the Galaxy (2014)
The setup: Ronan's plan is foiled as Quill gets his hands around the Infinity Stone, and unites with his fellow crewmates to harness its power. Ronan doesn't quite understand, as he cries out in disbelief "You're mortal! How...?"
The one-liner: Quill - "You said it yourself, bitch! We're the guardians of the galaxy!"
Why its Marvel-lous: 'Cause he says the movie name! Which is their name!
Skinny Steve, Captain America: The First Avenger (2011)
The setup: As the suits gather to watch the scrawny Steve Rogers ready himself to be injected full of super-soldier serum, Senator Brandt (Michael Brandon) calls out from the rafters.
The one-liner: Brandt - "Geez, somebody get that kid a sandwich!"
Why its Marvel-lous: Popping up out of the kerfuffle surrounding the experiment, it's the perfect line to slice through the seriousness of the moment. And it's kind of what we'd all been thinking up until that point.
Sharp senator, Iron Man 2 (2010)
The setup: Rhodey and Stark are awarded badges of honor for their work taking out Vanko. When attaching Stark's medal, Senator Stern (Garry Shandling) - who Tony previously belittled - 'accidentally' catches him with the pin.
The one-liner: Stern - "Funny how annoying a little prick can be, isn't it?"
Why its Marvel-lous: It's brilliant to hear the Senator give as good as he gets.
Pelvic sorcery, Guardians of the Galaxy (2014)
The setup: In a quiet moment alone, Quill opens up to Gamora (Zoe Saldana) and shares with her the story behind his Walkman. After she listens to one song and becomes somewhat enraptured by it, Quill makes a play for the green-skinned warrior...
The one-liner: Gamora - "I know who you are, Peter Quill, and I am not some starry-eyed waif here to succumb to your... your pelvic sorcery!"
Why its Marvel-lous: Gamora might be a stick in the mud at times, but she pretty much hit the nail on the head with her unique analysis of Quill.
Power play, The Avengers (2012)
The setup: With Loki imprisoned on S.H.I.E.L.D.'s Helicarrier, Nick Fury and the prettyboy deity squabble. Thor's sibling thinks he's got the upper hand with this barb: "It burns you to have come so close. To have the Tesseract, to have power, unlimited power. And for what? A warm light for all mankind to share. And then to be reminded what real power is." But Fury lays down an even better burn in response.
The one-liner: Fury - "Let me know if 'real power' wants a magazine or anything."
Why its Marvel-lous: 'Cause Fury ain't afraid of no God.
Interior design, Guardians of the Galaxy (2014)
The setup: Gamora's disgust at the state of Quill's ship prompts the Star-Lord to offer this crude aside to Rocket.
The one-liner: Quill - "Filthy? Oh, she has no idea. If I had a blacklight, this would look like a Jackson Pollock painting."
Why its Marvel-lous: Even Rocket shakes his head...
Selfish Stark, Iron Man 2 (2010)
The setup: Stark's senate hearing comes to a close, and the man of the hour exits the courtroom in his typically humorous fashion, offering up a choice sound bite for the press.
The one-liner: Stark - "One thing I've proven is that you can count on me to pleasure myself."
Why its Marvel-lous: It sets up Stark's comedic bent, which flares up much more in his second outing.
The Colonel's goals, Captain America: The First Avenger (2011)
The setup: Colonel Chester Phillips (Tommy Lee Jones) addresses his newest recruits, cluing them in to the latest plan that's in store for at least one of them.
The one-liner: Phillips - "He will be the first in a new breed of super-soldiers. And they will personally escort Adolf Hitler to the gates of Hell."
Why its Marvel-lous: Jones' entire performance as the Colonel can be summed up in this hyperbolic one-liner.
Captain Cheese, Captain America: The First Avenger (2011)
The setup: While Agent Carter (Hayley Atwell) and Howard Stark (Dominic Cooper) fly Steve up in the air to drop him behind enemy lines, the two discuss potential plans for fondue. Which prompts Steve's puzzled response...
The one-liner: Rogers - "So are you two... do you... fondue?"
Why its Marvel-lous: Aw, Cap's not exactly up to snuff on dating euphemisms, is he?
Banner barb, The Avengers (2012)
The setup: The Avengers assemble at long last, which means it's time for a round of introductions. Leave it to Stark to immediately alienate his future co-worker, Bruce Banner (Mark Ruffalo).
The one-liner: Stark - "Dr. Banner, your work is unparalleled. And I'm a huge fan of the way you lose control and turn into an enormous green rage monster."
Why its Marvel-lous: Stark's relentless passion for undermining those who pose a threat to him rarely presents without some form of sarcasm. This might be his very best effort thus far.
Shakespeare in the park, The Avengers (2012)
The setup: Stark launches after Thor wanting to know who the hell he is (and to retrieve the Tesseract). As this is one of their first meetings, Stark chooses to challenge him to a verbal showdown after the Norse god tersely informs him "You have no idea what you're dealing with."
The one-liner: Stark - "Shakespeare in the park? Doth mother know you weareth her drapes?"
Why its Marvel-lous: It's all a bit lost on Thor, but even he manages to grasp the implication: he's being expertly mocked.
Bad hair day, Guardians of the Galaxy (2014)
The setup: Rocket and Groot (Vin Diesel) embark on a spot of people-watching in Xandar, and the furry little fella just can't help laying out this scathing observation.
The one-liner: Rocket - "Can you believe they call us criminals when he's assaulting us with that haircut?"
Why its Marvel-lous: It's possibly the best introduction to a character in any Marvel movie.
Christmas, Iron Man 3 (2013)
The setup: The legion of Stark's Iron Man suits storm the oil tanker, and hover patiently in the air awaiting further commands from their master.
The one-liner: Stark - "What are you waiting for? It's Christmas. Take 'em to church!"
Why its Marvel-lous: It's a proper cheesy '80s-inspired line, which Stark effortlessly manages to make cool.
The righteous man, Thor: The Dark World (2013)
The setup: As a last resort, Thor releases Loki from prison to assist in avenging their mother's death. His clever brother then begins shapeshifting into Thor's closest friends, and his Captain America impersonation is simply the best...
The one-liner: Loki (as Cap) - "I can feel the righteousness surging!"
Why its Marvel-lous: Could the comical villain playing the all-American Steve Rogers possibly be a future spinoff? We certainly hope so.
Fossil hunting, Captain America: The Winter Soldier (2014)
The setup: As Cap chats with his newest buddy The Falcon (Anthony Mackie), Natasha Romanoff sidles up to the curb to collect him and oozes this killer line.
The one-liner: Romanoff - "Hey fellas, either one of you know where the Smithsonian is? I'm here to pick up a fossil."
Why its Marvel-lous: It's further evidence to go in our 'Why we need a Black Widow movie' folder.
Groot's finances, Guardians of the Galaxy (2014)
The setup: Quill, Rocket, Drax, and Gamora tussle with a few fellow inmates before deciding to unite forces to track down Ronan, with plans to sell the orb for a tidy sum and split it four ways. That is, until Groot wakes up and wants in.
The one-liner: Rocket - "Asleep for the danger, awake for the money, as per frickin' usual."
Why its Marvel-lous: Bradley Cooper's line delivery of this specific quip might be his best in the whole movie.
Coulson the badass, Iron Man 2 (2010)
The setup: Tasked by Nick Fury to stand guard over Stark and make sure he doesn't leave his house, Agent Coulson (Clark Gregg) takes to the job with glee.
The one-liner: Coulson - "If you try to escape, or play any sort of games with me, I will taze you and watch Supernanny while you drool into the carpet."
Why its Marvel-lous: As an all-around stand-up guy, Coulson rarely shoots off at the mouth. Man, if only he did a bit more...
Equine demands, Thor (2011)
The setup: On a mission to retrieve his beloved Mjolnir fifty miles away, Thor strolls into a small-town pet store and inquires about a suitable steed.
The one-liner: Thor - "I need a horse."
Why its Marvel-lous: A fine example of Thor's adjustment to life on Earth. Where it's pretty much impossible to pick out a horse and a hamster in the same establishment.
Humblebrag, The Avengers (2012)
The setup: The world is in peril. Therefore, the Avengers are fighting about their respective contributions to the group, prompting Cap to ask Stark: "Big man in a suit of armor. Take that away, what are you?"
The one-liner: Stark - "Genius. Billionaire. Playboy. Philanthropist."
Why its Marvel-lous: Could easily have been the poster tagline for any Iron Man movie.
Stark's admission, Iron Man (2008)
The setup: After all of his antics, Stark issues a press conference, during which he amusingly describes himself as a superhero before delivering the movie's unforgettable closing line.
The one-liner: Stark - "I am Iron Man."
Why its Marvel-lous: Stark's preamble perfectly realizes his superhero status, and finally admitting that's who he is essentially sets up the entire Marvel Cinematic Universe.