As recently as two years ago, “free-to-play” was a label most MMO players reserved for a less-than-stellar game that revolved around a dreadful grind. Today, the term has almost transitioned to a positive connotation. SWTOR has been consistently offering free weekends for players to try out the game, and many existing players are awfully interested in seeing the game drop the subscription fee altogether.
Frank Gibeau, EA's President, told Gamesindustry.biz that "ultimately, some day, we can move in and embrace that model. It's all a matter of timing and thinking things through." However, James Ohlen, SWTOR's game director, reminded us in an interview with PC Gamer that "there have been games that weren't free-to-play from the start, and transferred over to becoming free-to-play, that have worked as well. But it's definitely not something that's super easy to do."
Either way, it sounds like F2P might be in the future for SWTOR, and we believe it can only do great things for the game.