Skip to main content
GamesRadar+ GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
  • home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • View Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
Trending
  • Pokemon Winds and Waves
  • New Games for 2026
  • GamesRadar+ Replay
  • Mario Day deals
Don't miss these
James holds the Alice stuffie in concept art by Jean Walter
Adventure Games Alice Madness Returns creator American McGee is making a spiritual successor, and he's not worried about EA
The new GamesRadar+ logo on a dark background adorned with crosses in orange and grey
Games The next generation of GamesRadar+ is here
Emily sits on a bed behind an orange banner that reads "on the radar"
Resident Evil Resident Evil Requiem's secret hero is the "damsel in distress" that redefines the trope
The lighthouse looks at a twisting tree in Keeper
Games Best Xbox exclusives you need to own
best Xbox One games
Games The best Xbox One games of all time
Xbox Project Helix logo in front of Series X silhouette with Game Pass box art in backdrop.
Xbox The next-gen Xbox is basically being pitched as a Steam Machine rival
In Avowed, an Aumaua Envoy of Aedyr wields a two-handed quarterstaff
RPGs I revisited Avowed on PS5 for the anniversary update, and I'm convinced there's never been a better time to play the RPG
Pokemon Winds and Waves
Pokemon Pokemon Winds and Waves continues a sentimental tradition I've had for 27 years, and it still sets the RPG series apart
No Man's Sky promotional images for the new Remnants expedition update
Survival Games I became a space trash collector in No Man's Sky and fell in love with a community doing the same
Dispatch screenshots
Adventure Games Dispatch season 2 isn't even confirmed, but I'm wondering how it could handle the battle of the best girl
Leon Kennedy, wearing a black leather jacket, checks his watch in a hospital waiting room in Resident Evil Requiem
Resident Evil I own 23 Resident Evil figurines, and I'd still rather buy Requiem's amiibos instead of a $300 statue
Halo
Games Xbox co-founder says Microsoft CEO Satya Nadella has "a hammer called gen AI" and "there's a nail with an Xbox logo"
Cyberpunk 2077 screenshot showing Judy smoking a cigarette on the rooftop, with a vista of Night City illuminating the background behind her
RPGs 5 years after Cyberpunk 2077, CD Projekt Red reveals why Night City as the "main antagonist" created an irresistible RPG
Skyrim
The Elder Scrolls "It makes me sick": Skyrim modder with 475,000 downloads, fed up with "daily harassment," abandons modding after "thousands of hours" of work on what she calls "the most advanced follower to ever exist"
Upcoming video game movies - Firewatch
Adventure Games New Xbox boss says great games make you "feel something," unexpectedly calls out 2016's Firewatch
  1. Platforms
  2. Xbox

Dear Microsoft: thank you for the updated Xbox Avatars - they’re a step forward for gaming

Features
By Sam Prell published 30 June 2017

Little changes can make a big difference to a person struggling with representation.

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article
Join the conversation
Follow us
Add us as a preferred source on Google
Get the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!


An account already exists for this email address, please log in.
Subscribe to our newsletter

Among the lights, noise, and stampedes of E3 2017, Microsoft made a small announcement: Xbox Avatars are getting revamped, bringing a new look and a new suite of customization options to Xbox One players this fall. Avatars would soon be more complex, with a wider variety of facial expressions, body types, accessories (including wheelchairs and prosthetics), genderless clothing, and even the ability to appear pregnant.

It was easy to overlook in a sea of 4K, 60fps, picturesque games with flawless marketing and hype machines pumping the showfloor full of free swag and… I dunno, Red Bull? Mountain Dew? Point is, it was widely regarded as merely a "huh, neat" moment for many. But to me, it meant a whole lot more. Because to me, it meant I might have a chance to feel a way I hadn't in a long time: proud of my feminine side.

When I was 18, I decided I wanted to pursue living as a transgender woman. Truth be told I'd already been contemplating it for a few years, but after living on my own and speaking with a therapist, the idea seemed more tangible than ever before. And so that's what I did. I changed my name to Sophie Prell, bought new clothes, let my hair grow out, learned how to act in a way that was considered feminine, and a lot more. It was a process, to put things lightly.

You may like
  • Fable image with Big in 2026 branding Fable's "shades of gray approach to morality" directly ties into the RPG's living population
  • Fable Fable's black and white morality has been a dead weight since 2010 and I'm glad it's getting cut
  • Avowed "RPGs can be divisive": Obsidian chats all things Avowed – how it overcame the Skyrim comparisons, why there's no Baldur's Gate 3-style romance, and what's next for the 2025 gem

Seven years later, I decided that was not a road I wanted to follow anymore. I resigned myself to manhood and masculinity, and have found a new sense of pride in that identity. I'm stronger and beefier than I've ever been, and I even grew a goatee in recent times. But I still occasionally feel that tug of femininity, that yearning to be seen as a pretty, quirky girl.

I know, given my age and stature, that I would not be comfortable expressing this side of myself in the real world - but here Microsoft was, encouraging me to express myself via its Avatars, and the revamp means there will be more ways than ever before to do so. When I heard the announcement I imagined giving my Avatar long lashes and a pixie haircut with a flash of bright color, or giving it a slightly more feminine silhouette.

Representation by the numbers

Having your identity validated can be a powerful thing; it boosts self-esteem and overall mental and physical health. Studies suggest representation in media can even spread a sense of normalcy beyond our own experiences. Less than 100 years ago, it was illegal to even mention homosexuality in the theater. Less than 30 years ago, a moral panic was incited over the first on-air kiss between a same-sex couple.

But today the United States (and many other countries) legally recognize same-sex marriage and support for the LGBT community is at an all-time high. Meanwhile, suicide and death among the community have shrunk, especially among those who feel accepted by their peers and family and recognized by their government. The same goes for women, people of color, people of differing religions, people of differing nationalities, etc.

Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
Read more

Full list of Xbox One backwards compatible games

Unfortunately, diverse representation is not something that, historically speaking, games have excelled at. It would be an insane and impossible task to get a complete breakdown of all video game protagonists to have ever graced our screens, but let's look at the top ten-selling games in the US of the past five years (all data gathered from NPD reports, meaning mobile and free-to-play games aren't accounted for):

2016: Six of the top ten games starred one or more white male protagonists, while three featured a black male protagonist, and two featured a female protagonist - one white, one middle eastern. Note that there is some overlap here (Battlefield 1 features mostly white males, but also a female of middle eastern ethnicity and black males as well), and I'm not counting games which let players create their own character. It’s also worth noting that titles like Madden and NBA 2K - yearly regulars in the top ten - don’t have a protagonist at all.

2015: Three of the top ten games starred one or more white male heroes, one featured a black male hero, and one starred a white female player character.

You may like
  • Fable image with Big in 2026 branding Fable's "shades of gray approach to morality" directly ties into the RPG's living population
  • Fable Fable's black and white morality has been a dead weight since 2010 and I'm glad it's getting cut
  • Avowed "RPGs can be divisive": Obsidian chats all things Avowed – how it overcame the Skyrim comparisons, why there's no Baldur's Gate 3-style romance, and what's next for the 2025 gem

2014: Four of the top ten games starred at least one white male protagonist. GTA 5, one of those four games, also featured a black male protagonist. No female protagonists save for those in games with character customization options.

2013: Four of the top ten games starred a white male protagonist. GTA 5 was the only to feature a black male in a starring role. No female leads.

2012: Five of the top ten games starred white males. One game featured white female heroes. One game featured a half-white, half-native american male as the lead.

The numbers suggest that white males are the best-represented sex and skin color in games. You might think it's because white males are the biggest demographic for games, but data indicates a more complex reality.

A 2015 Pew survey found that blacks and hispanics actually slightly outnumber whites percentage-wise (53% and 51% compared to 48%, respectively) when measured by "percentage of all adults who play video games on a computer, TV, game console, or portable device like a cellphone." The same study also found that the gender gap is not a particularly wide one, with 50% of men saying they play games, compared to 48% of women.

Be yourself, see yourself

Of course, you could break this down further and further, examining which genres do men play vs the genres women play, which franchises are most popular by ethnicity, etc. But I don't bring this up so we can suss out who's playing what - only who's playing, period.

Women play games. Non-whites play games. Yet these demographics aren't being represented in-game proportionate to the percentage of players who fit those parameters. And if you're disabled or genderqueer, forget about it - virtually no games feature characters like you.

Groups can (and will) debate until they're blue in the face about whether or not this is right or fair, but the fact remains that going strictly by the numbers, there's an imbalance here. And that's why the new Xbox Avatars make me so happy.

The new Avatars seem poised to add dozens, if not hundreds, if not thousands of ways to represent yourself in the digital world. Wheelchairs. Prosthetics for lost limbs. A rainbow of colors to put in your hair. Clothing no longer restricted by gender. A wider variety of body types and skin colors. This isn't going to dramatically tip the scales in favor of women, POC, and the LGBT+ community being represented in games, but it's one more option - and every little bit matters.

It matters to me that, while I'll probably never be seen as feminine or even androgynous / non-conforming in the real world again, I can still have that piece of my identity displayed like a badge of pride in a medium that is dear to me. It matters to someone who has persevered through the loss of a limb that they can show that they're still strong. It matters to those in wheelchairs that they can show they're still a gamer. It matters to women, people of color, and everyone who didn’t fully fit the mold until now.

And the best part? It has absolutely zero impact on the people who have been rolling their eyes throughout this piece or skipped ahead to the comments section to argue.

Despite the recent (and largely imagined) idea of pressure to make sure every video game has X amount of women, X amount of people of color, X amount of LGBT+ representation, there is no conflict between wanting those things and enjoying games as they are.

I didn't get sour-faced at Uncharted 4 because Nate didn't decide to fly off into the sunset nestled safe in the arms of a bisexual hispanic stud muffin (although hey, what a plot twist, right?), but I still smiled at seeing his daughter take her first steps into the world of professional adventuring, acknowledging how cool it was to have a young woman take the spotlight - even for a little while.

Me having my thing doesn't mean you can't have yours. And when the Avatar update rolls out and lets me represent myself in a way that feels true to me, I'll be very, very glad to have it.

Sam Prell
Sam Prell
Social Links Navigation
Former News Editor

Sam is a former News Editor here at GamesRadar+. His expert words have appeared on many of the web's well-known gaming sites, including Joystiq, Penny Arcade, Destructoid, and G4 Media, among others. Sam has a serious soft spot for MOBAs, MMOs, and emo music. Forever a farm boy, forever a '90s kid.

Read more
Fable image with Big in 2026 branding
Fable's "shades of gray approach to morality" directly ties into the RPG's living population
 
 
Fable
Fable's black and white morality has been a dead weight since 2010 and I'm glad it's getting cut
 
 
Avowed
"RPGs can be divisive": Obsidian chats all things Avowed – how it overcame the Skyrim comparisons, why there's no Baldur's Gate 3-style romance, and what's next for the 2025 gem
 
 
Upcoming video game movies - Firewatch
New Xbox boss says great games make you "feel something," unexpectedly calls out 2016's Firewatch
 
 
Mass Effect Legendary Edition
5 years on, I still think about Mass Effect Legendary Edition's symbolic first trailer
 
 
In Avowed, an Aumaua Envoy of Aedyr wields a two-handed quarterstaff
I revisited Avowed on PS5 for the anniversary update, and I'm convinced there's never been a better time to play the RPG
 
 
Latest in Xbox
Pickmon
Pokemon fan artist alleges new Palworld clone Pickmon "stole one of my designs"
 
 
Bizarre Lineage codes
Bizarre Lineage codes (March 2026) for free Stat Point Essence, Rare Chests, and more
 
 
Cropped Helldivers 2 art from the official 'Save Cyberstan' poster.
Helldivers 2 devs "underinvested" in the game's engine, Arrowhead CEO admits, who pledges "things can/will get better"
 
 
Gideon talks to a tied up Leon in Resident Evil Requiem
Resident Evil Requiem is getting story DLC, as well as photo mode and a new minigame that had better be Mercenaries
 
 
Fallout 3 screenshot of someone in power armor standing in front of a rundown version of the Washington Monument
More hopium for Fallout 3 Remastered emerges as the unannounced RPG is named in a product listing for an upcoming figure
 
 
Battlefield 6
Battlefield 6 designers say developers have a "responsibility" to make games intuitive
 
 
Latest in Features
Photo of a Mario nendoroid figure holding a microSD Express card with a Turtle Beach Switch 2 case in the background.
These Mario Day-inspired Switch 2 accessories will power up your console more than a super star
 
 
Underside of Alienware 16 Area-51 gaming laptop with glass viewing window and RGB fans
We could get a shock when 2026 gaming laptop prices are unveiled, here's what you need to know about buying this year
 
 
Emily Rudd as Nami and Iñaki Godoy as Monkey D. Luffy in Netflix's One Piece
One Piece season 2 ending explained: Who is Mr. Zero? Who dies? Will there be a season 3?
 
 
In Hitman World of Assassination, Agent 47 sits at the departure gate in an airport during the loading screen
After weeks spent locked into Hitman's Freelancer mode, I realize there's one vital thing 007 First Light needs to learn
 
 
Mario gadgets, accessories, and games on a blue background
The ultimate Mario Day starter pack, kit up for the plumber's big day
 
 
Glen Powell as Becket in How to Make a Killing
How to Make a Killing is Glen Powell's latest mid-budget movie, and I hope he never stops making them
 
 
LATEST ARTICLES
  1. Photo of a Mario nendoroid figure holding a microSD Express card with a Turtle Beach Switch 2 case in the background.
    1
    These Mario Day-inspired Switch 2 accessories will power up your console more than a super star
  2. 2
    Pokemon fan artist alleges new Palworld clone Pickmon "stole one of my designs"
  3. 3
    Mortal Kombat 2 star joins in with Street Fighter movie beef after Game Awards dig because he "loves a good rivalry"
  4. 4
    Project Hail Mary review: "Large scale sci-fi with tons of heart"
  5. 5
    My favorite budget Switch 2 headset just got a makeover for Mario Day, and it's pretty super

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • Terms and conditions
  • Contact Future's experts
  • Privacy policy
  • Cookies policy
  • Accessibility statement
  • Careers
  • About us
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility Statement

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...