Ubisoft addresses the possibility of $70 games in 2021

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The company says it "hasn't made any decision" about a potential price hike

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(Image credit: Ubisoft)

Ubisoft has addressed the potential for "$70 price tags" on its games in 2021, clarifying that the company hasn't made any concrete decision on the matter just yet.

During a Q&A session following its third-quarter earnings call, Ubisoft was asked whether players should expect a price hike in the company's next fiscal year, which spans April 2021 to March 2022. Without giving a definitive answer one way or the other, Ubisoft CFO Frédérick Duguet admitted that the company is evaluating its game prices but hasn't made a final call.

"In terms of pricing, we've been analyzing the competitive dynamics of the last quarter and we are still looking at new opportunities, but we have not made any decision yet," Duguet said (via VGC).

"Yes, I do [consider £70 games fair]," he said. "If you measure the hours of entertainment provided by a video game, such as Demon's Souls, compared to any other form of entertainment, I think that's a very straightforward comparison to draw." 

Jordan Gerblick
Jordan Gerblick
Staff Writer

After earning an English degree from ASU, I worked as a corporate copy editor while freelancing for places like SFX Magazine, Screen Rant, Game Revolution, and MMORPG on the side. I got my big break here in 2019 with a freelance news gig, and I was hired on as GamesRadar's west coast Staff Writer in 2021. That means I'm responsible for managing the site's western regional executive branch, AKA my home office, and writing about whatever horror game I'm too afraid to finish.