As ever, Nintendo is absolutely unbothered by thoughts of what you want from the company. A Switch 2 announcement? Oh, Nintendo's got a hardware announcement for you, all right: the fancy little $100 alarm clock it launched last year is coming to retail.
Yes, Alarmo – previously available only through Nintendo's official site for those who'd paid for a Switch Online subscription – will "be available in stores at participating retailers in March 2025, no Nintendo Switch Online membership required," the company announced on social media today.
Nintendo Sound Clock: #Alarmo will be available in stores at participating retailers in March 2025, no Nintendo Switch Online membership required. Available while supplies last. pic.twitter.com/qhVo0NMKjxJanuary 13, 2025
A Nintendo alarm clock would've raised eyebrows anytime, but in 2024, as fans grasped ever more desperately for word of the company's next console, the notion of a big hardware announcement for an expensive novelty clock stood out even more.
Now, months later, the anticipation for Nintendo's next console has grown even more, and now multiple reports are suggesting the Switch could be revealed as soon as this week. It's just after this most recent round of reports came along that Nintendo decided to once again deliver Alarmo news, and honestly I can't think of a more Nintendo-like maneuver than that.
For its part, Nintendo has confirmed it plans to unveil its next console by March 31, so either way we don't have to wait too much longer before all this is behind us. If it takes until the end of March for us to hear about Switch 2, well, at least you'll be able to pass the time by heading out to buy an Alarmo at your favorite retailer.
