Skip to main content
GamesRadar+ GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
  • home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • View Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
Trending
  • Pokemon Winds and Waves
  • New Games for 2026
  • GamesRadar+ Replay
  • Mario Day deals
Don't miss these
Close up of PS1 console on woodgrain TV bench next to OSSC with Sir Dan MediEvil figure on top.
Retro If Sony thinks surge pricing won't prompt me to shun new-gen consoles and go back to the PS1, it should think again
Tom, recently saved from drowning, looks groggily up at Jerry in a Tom and Jerry cartoon
Games Shigeru Miyamoto said Tom and Jerry's cartoon reality was "vital fuel" for Nintendo's early games
DS
Games The 25 best DS games of all time
Nintendo
Games Nintendo's Shigeru Miyamoto saw games in the '80s becoming like "pornography"
A picture of a Nintendo 3DS console next to several of the best 3DS games and Nintendo cards.
Games The 25 best Nintendo 3DS games of all time
Hand holding Super Pocket Data East Edition with Super Burger Time on screen.
Retro The Super Pocket is down to a no-brainer price, but I'd hang fire if you prefer N64 platformers like Banjo-Kazooie
Analogue Pocket lying on orange Vans beanie with Pokemon Blue battle on screen featuring Blastoise vs Poliwag.
Retro The Analogue Pocket and its portable peers are all creeping up in price
Photo of hand holding Game Boy Jukebox next to sad Ditto plush.
Retro I'd probably enjoy the Game Boy Jukebox more if Nintendo released a proper retro handheld remake first
Nintendo Switch 2 console on a stand against a red background
Games Nintendo doesn't want Switch 2 eShop to "become a giant slop fest," New Blood CEO claims
Leon Kennedy, wearing a black leather jacket, checks his watch in a hospital waiting room in Resident Evil Requiem
Resident Evil I own 23 Resident Evil figurines, and I'd still rather buy Requiem's amiibos instead of a $300 statue
Hand holding Mario Game and Watch handheld with Super Mario 2 NES cartridge and Japanese Disc System game on woodgrain table.
Retro The Mario Game and Watch isn't my favorite version, but it does at least have the real sequel for MAR10 day
Hand holding Zelda Game and Watch handheld with gameplay featuring Link in white outfit in backdrop.
Retro I have 100 different ways to play The Legend of Zelda, but I'm still using the Game and Watch ahead of the 40th anniversary
Close up of 8Bitdo FlipPad on right attached to phone next to hand holding Gamesir Pocket Taco on left.
Retro I'm hyped for 8Bitdo's mobile controller, but Gamesir has already Game Boy-ified my phone
A screenshot of Fortnite's Jonesy looking serious.
Battle Royale Games Fortnite faces backlash over V-Bucks price increase, but Epic lead argues it helps devs keep "building stuff you love"
Cheap Nintendo Switch game sales - get great deals this Black Friday
Nintendo Switch Cheap Nintendo Switch game sales - all the latest deals in 2026
  1. Platforms
  2. Nintendo
  3. Nintendo Switch
  4. iPhone

Nintendo takes a dig at 'disposable' app store gaming

News
By Matt Bradford published 5 February 2011

Reggie Fils-Aime blames cheap games for skewing consumer expectations

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article
Join the conversation
Follow us
Add us as a preferred source on Google
Get the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!


An account already exists for this email address, please log in.
Subscribe to our newsletter

Nintendo generally takes the high road when it comes to cross-platform trash talk, so on the odd occasion when big-wigs like US boss Reggie Fils-Aime go off-script for a little digging at competitors, we can't help but want to listen in.

During an interview for GameTrailers TV, Geoff Keighley compared Nintendo's 3DS price structure with that of Apple's app store; a comparison Fils-Aime was quick to defend, saying, “I actually think that one of the biggest risks today in our industry are these inexpensive games that are candidly disposable from a consumer standpoint."

While he admitted that Angry Birds was one exception to his not-at-all-biased rule, Fils-Aime argued that the countless other cheaply priced games for mobiles are causing a headache for developers of more substantial portable titles, adding, “Angry Birds is a great piece of experience but that is one compared to thousands of other pieces of content that, for one or two dollars, I think actually create a mentality for the consumer that a piece of gaming content should only be two dollars.”

You may like
  • Nintendo Switch 2 console on a stand against a red background Nintendo doesn't want Switch 2 eShop to "become a giant slop fest," New Blood CEO claims
  • Venusaur artwork Pokemon FireRed and LeafGreen are skipping Switch Online because Nintendo "thought it would be fun"
  • Peak screenshot of pink and orange characters on a massive tree Peak's "8 bucks is still 5 bucks" view is an honest look at "vibes pricing" across the industry, analyst says

Listen, we get it - you don't want good games to be devalued by crap games. We agree that Ocarina of Time 3D should be valued higher than the iPhone's "Princess Pony - Matching Memory Pairs Game," but seriously, Nintendo, Fighting Street on the Wii Virtual Console for $8? That game is worth no more than $2, whether or not it's a piece of gaming history. 99 cents sounds about right. Maybe.

[Source: GameTrailers TV]

Feb 4, 2011

Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
Matt Bradford
Social Links Navigation

Matt Bradford wrote news and features here at GamesRadar+ until 2016. Since then he's gone on to work with the Guinness World Records, acting as writer and researcher for the annual Gamer's Edition series of books, and has worked as an editor, technical writer, and voice actor. Matt is now a freelance journalist and editor, generating copy across a multitude of industries. 

Read more
Nintendo Switch 2 console on a stand against a red background
Nintendo doesn't want Switch 2 eShop to "become a giant slop fest," New Blood CEO claims
 
 
Venusaur artwork
Pokemon FireRed and LeafGreen are skipping Switch Online because Nintendo "thought it would be fun"
 
 
Peak screenshot of pink and orange characters on a massive tree
Peak's "8 bucks is still 5 bucks" view is an honest look at "vibes pricing" across the industry, analyst says
 
 
The Outer Worlds 2
Xbox didn't charge $80 for The Outer Worlds 2, but Microsoft still has to run a "healthy business" moving forward
 
 
Nintendo
Nintendo's Shigeru Miyamoto saw games in the '80s becoming like "pornography"
 
 
Clair Obscur: Expedition 33 Gustave winces
Clair Obscur: Expedition 33 only costs $50 as the J'RPG's publisher prices games "lower" than what they're worth
 
 
Latest in Nintendo Switch
Overwatch x Project YoRHa
Overwatch's Nier collab is here, but with no voice lines and a price higher than the action RPG, players aren't happy
 
 
A screenshot of Fortnite's Jonesy looking serious.
Fortnite faces backlash over V-Bucks price increase, but Epic lead argues it helps devs keep "building stuff you love"
 
 
Screenshot showing the Grace and Leon Resident Evil Requiem amiibo figures.
Capcom, where the hell are my Resident Evil Requiem amiibo?
 
 
A screenshot of Yoko Taro in the "Message from NieR: Automata director Yoko Taro" Square Enix video announcing Nier: Automata's Steam release.
Nier: Automata creator Yoko Taro sees it "as a form of respect" when devs "say outright that they copied" his action RPG
 
 
Black and white shot of stunned Fortnite character
Epic Games needs Fortnite players to "help pay the bills" as the multi-billion-dollar company raises V-Bucks prices
 
 
Pickmon
Pokemon fan artist alleges new Palworld clone Pickmon "stole one of my designs"
 
 
Latest in News
Mark Hamill, Carrie Fisher, and Harrison Ford in Star Wars: A New Hope
Star Wars fans are discussing why two major characters barely interacted, but I think it makes total sense
 
 
Overwatch x Project YoRHa
Overwatch's Nier collab is here, but with no voice lines and a price higher than the action RPG, players aren't happy
 
 
Ghostface in Scream 7
Scream 7's Ghostface star doesn't know who she kills in the new sequel: "I'm going to leave that up to the audience"
 
 
Resident Evil Requiem
Resident Evil Requiem now inadvertently features an in-game ad for a Half-Life YouTuber
 
 
Rachel Weisz as M. in erotic thriller Vladimir
Rachel Weisz's new Netflix thriller is one of the streamer's biggest flops of the year so far
 
 
The Super Mario Galaxy Movie
Brie Larson knows "every detail" of Super Mario Galaxy, so trust her when she says the movie is "filled with references"
 
 
LATEST ARTICLES
  1. One Piece
    1
    After One Piece creator dropped the answer to the anime's biggest mystery underwater, iShowSpeed seems set on finding it
  2. 2
    All entrances to Pinwheel Base in Marathon
  3. 3
    Brie Larson knows "every detail" of Super Mario Galaxy, so trust her when she says the movie is "filled with references"
  4. 4
    One Piece's Chopper actor thought it was a voice-only role so initially turned it down
  5. 5
    Project Hail Mary debuts to near-perfect 96% Rotten Tomatoes score

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • Terms and conditions
  • Contact Future's experts
  • Privacy policy
  • Cookies policy
  • Accessibility statement
  • Careers
  • About us
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility Statement

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...