Mass Effect 3 arriving one week early... from space!

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EA and BioWare to (literally) launch early copies of Mass Effect sequel over US and UK

Want to play Mass Effect 3 one week before everyone else? Better pack an umbrella. EA announced it will be attaching physical copies of BioWare's forthcoming sequel to weather balloons and letting them dropping them from atmospheric heights over densely populated areas in North America and the UK.

EA will post more information on the promotion as it nears its launch date. Until then, we'll assume that by “space” it means “really high up, but not so much that it will catch on fire upon re-entry”, and that by “drop” it means “gently set down in wide open fields where it won't cause traffic accidents or mass hysteria”. Regardless, this is a fairly unique way of hyping BioWare's latest, and it's bound to get some buzz.

So, will you wish upon a falling Asari?

Matt Bradford

Matt Bradford wrote news and features here at GamesRadar+ until 2016. Since then he's gone on to work with the Guinness World Records, acting as writer and researcher for the annual Gamer's Edition series of books, and has worked as an editor, technical writer, and voice actor. Matt is now a freelance journalist and editor, generating copy across a multitude of industries.