1. Quick links
2. US deals
3. UK deals
4. How we find deals
5. FAQ
With the colder weather settling in, it's a great time to pick up some Lego deals and settle down for a cozy building session. That's why I've been rounding up the very best brick-based bargains I can muster.
With Big Deal Days kicking off earlier this month, it's been a busy couple weeks for Lego deals. As an example, we're now seeing record low prices for the ever-popular advent calendars. The 2025 Star Wars version has never been cheaper at $31.49 via Amazon (or £24.99 at Amazon in the UK), for example. In addition, the hard-to-find Hocus Pocus kit hasn't ever been cheaper than it is now; it's currently $172.49 at Walmart.
These offers are just the beginning, too. I've used all of my many years covering sales to sprinkle a garnish of advice along the top if you'd like some extra pointers. With those recommendations, you'll be able to get the best Lego sets for less in no time.
October 10, 2025: Each link on this page has been checked and updated where necessary. New deals have also been added to both the US and UK sections.
Benjamin has reported on Lego deals at GamesRadar+ for more than six years, and he's been writing professionally since 2012. His current project is the Hogwarts Castle and Grounds model, and he has Arkham Asylum next on the to-do list.
Today's best Lego deals at a glance
- Save up to $48 at Amazon
- Get up to $75 off at Walmart
- Up to $21 off at Best Buy
- Check for deals at Disney Store
- Savings up to 50% at Lego Store
UK
- Grab up to £155 off at Amazon
- Save up to £50 off at Very
- Get up to £102 at Smyths Toys
- Price matching at John Lewis
- Check for deals at Disney Store
- Savings up to 40% at Lego Store
Best Lego deals in the US
Best Lego deals in the UK
How we find Lego deals
There's no shortage of discounts out there, so how do you know we're actually bringing you the best Lego deals? It's a good question. The GamesRadar+ and I take bargain-hunting seriously, and we'll go out of our way to make sure you're only being served the most tempting reductions.
Here's a breakdown of how the process works:
Lego deals FAQ
How do I know if a Lego deal is good or not?
There are plenty of Lego deals each and every week, but the trick is judging whether the offer is worth your time or not. For that, I keep an eye on price-matching sites to determine a product's average cost and whether it's been cheaper in the past (and how often it's dropped in price). That way I can identify and bring you the very best discounts and Lego sales.
Want to try it out yourself? I use sites like CamelCamelCamel, and the process is easy. Simply paste a Lego deal's URL into the search bar to find out the product's biggest discount, average cost, and highest price over a set period of time. You can then determine whether the Lego deal is actually good or not.
Where will I find the best Lego deals?
If you're searching for the very best Lego deals, it's hard to beat Amazon. This online goliath has the greatest range and usually offers discounts on a daily basis. Simply put, it's the most reliable option.
However, that doesn't mean you should discount the likes of Best Buy or, if you're in the UK, Very. They also provide great price cuts to match Amazon's, and that'll come in handy if you're part of a rewards program like Walmart Plus.
Here are my top picks for Lego sales based on region.
USA
- Amazon: Best for range and depth
- Walmart: Reliable for good deals
- Best Buy: Provides regular sales
- Lego: Exclusives available here
UK
- Amazon: Most reliable for variety
- Lego: Exclusives available here
- John Lewis: Eclectic but good deals
- Very: Surprisingly good discounts available
- Argos: Good for the biggest lines
Does Lego ever go on sale?
Lego is usually on sale somewhere. In fact, Lego deals are common no matter the time of year; you'll find a handful of good discounts each week if you know where to look.
Unsure of how to start your bargain hunt? I'd always recommend heading over to Amazon. While that might seem like a cop-out thanks to it being one of the most popular online stores, the retail giant consistently puts out respectable Lego sales come rain or shine.
Should you wait until the Black Friday or Prime Day Lego sales?
Although there are some excellent Black Friday and Prime Day Lego sales, they don't hold a monopoly on good discounts. We see impressive reductions all year 'round, so it's always worth keeping an eye out just in case.
The one exception would be premium collector sets. While they do drop in cost from time to time, they've surprised me in the past with vast price cuts online or at supermarkets during the November Black Friday Lego deals, or even the earlier Prime Day Lego deals. The Millennium Falcon is a prime example; in the UK, Aldi clipped a hefty 60% off the kit's price for 2022. Meanwhile, Lego Rivendell hit its lowest price in the UK as a result of Black Friday 2023 and Prime Day 2024.
Looking for some presents? Check out these Star Wars gifts, Disney gifts, or more general gifts for gamers that would be ideal for friends, family, or loved ones.
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