Skip to main content
Join The Community
- Join our community
11
Premium Benefits
24/7
Access Available
21K+
Active Members
Commenting
Join the discussion
Exclusive Articles Coming Soon
Member-only articles
Weekly Newsletters
Weekly gaming & entertainment news
Member Badges
Earn badges as you go
Exclusive Competitions
Members-only prize draws
Curated Deals Coming Soon
Tech and gaming deals worth grabbing
GET COMMUNITY ACCESS QUICK
For the quickest way to join, simply enter your email below and get access. We will send a confirmation and sign you up to our newsletter to keep you updated on all your gaming news.
By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
FIND OUT ABOUT OUR MAGAZINE
Want to subscribe to the magazine? Click the button below to find out more information.
Find out more
GET Community ACCESS QUICK

Join the GamesRadar community for quick access. Enter your email below and we'll send confirmation, and sign you up to our newsletter.

By submitting your information, you confirm you are aged 16 or over, have read our Privacy Policy and agree to the Terms & Conditions. Geographical rules apply.

Background
Welcome to GamesRADAR+ Community !
Hi ,

Your membership journey starts here.

Keep exploring and earning more as a member.

MY ACCOUNT

Badge picture
Earn your first badge
Read 1 article to unlock your first badge.
Keep earning badges
Explore ways to get more involved as a member.
Latest Games News

Latest Games News

Breaking gaming news and updates

Read Now
Latest Games Reviews

Latest Games Reviews

Expert verdicts on the newest releases

Read Now

See what you’ve unlocked.

Explore your membership benefits.

Explore
Member Exclusives

Stay Ahead with GamesRadar+

Get the biggest gaming news, reviews, and releases straight to your inbox.

Explore

Sign Out
GamesRadar+ GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • Big Preview
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Buying Guides
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Video
    • Videos
    • GR+ Replay - Submit Your Clips
    • G+RLS Podcast
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
  • Home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • Big Preview
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Buying Guides
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Video
    • View Video
    • Videos
    • GR+ Replay - Submit Your Clips
    • G+RLS Podcast
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
Trending
  • Best Netflix Movies
  • Movie Release Dates
  • Best movies on Disney Plus
  • Best Netflix Shows
Your movies and TV digest from the team at GamesRadar+

Bringing all the latest movie news, features, and reviews to your inbox


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Join the club

Get full access to premium articles, exclusive features and a growing list of member rewards.


An account already exists for this email address, please log in.
  1. Entertainment
  2. Movies
  3. Sci-Fi Movies
  4. Avatar: The Way of Water

James Cameron hits back at claims that Avatar had no cultural impact: "It's an irrelevant argument"

News
By Emily Garbutt
Published 1 December 2022

"We'll see what happens after [Avatar: The Way of Water]"

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Avatar
(Image credit: 20th Century Studios)
  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article
Join the conversation
Follow us
Add us as a preferred source on Google
Subscribe to our newsletter

James Cameron has responded to claims that Avatar didn't have a cultural impact. The director says that it's too soon in the franchise's history to make an accurate judgment on its longevity compared to a series like the MCU.

"There's skepticism in the marketplace around, 'Oh, did it ever make any real cultural impact?'" Cameron said in a recent interview with The Hollywood Reporter. "'Can anybody even remember the characters' names?'" 

He continued: "When you have extraordinary success, you come back within the next three years... That's just how the industry works. You come back to the well, and you build that cultural impact over time. Marvel had maybe 26 movies to build out a universe, with the characters cross-pollinating. So it's an irrelevant argument. We'll see what happens after this film."

Latest Videos FromGamesRadar+
Watch full video here:

Regardless of its cultural impact, Avatar certainly made a financial splash, becoming the highest-grossing movie of all time after its release in 2009. And while there may not be 26 Avatar movies on the horizon, Cameron has plans for plenty more trips to Pandora. There are currently another three movies planned after the upcoming sequel Avatar: The Way of Water, but the filmmaker also told THR that he has ideas for the sixth and seventh installments in the franchise. 

However, whether these plans come to fruition is dependent on the financial success of Avatar 2, which needs to become the third or fourth highest-grossing movie of all time just to break even.

You may like
  • Avatar Fire and Ash James Cameron says he's "mapped out" the last act of his career, and it might not involve directing Avatar 4 and 5
  • Aang flying in Avatar Aang: The Last Airbender Avatar Aang director says unprecedented leaks won't affect The Last Airbender movie's legacy
  • Avatar Aang: The Last Airbender Avatar Aang: The Last Airbender review: "Will bring harmony to a fandom divided over recent live-action adaptations"

Avatar: The Way of Water hits the big screen on December 16. In the meantime, check out our guide to the rest of the most exciting upcoming movies on the way to theaters this winter and beyond.

Your movies and TV digest from the team at GamesRadar+

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we’ve got you covered.

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
Emily Garbutt
Emily Garbutt
Social Links Navigation
Contributor

Emily Garbutt is a former Entertainment Writer at GamesRadar+ who covered everything film and TV-related. Emily helped bring you all the latest news, features, and reviews, and helmed a Big Screen Spotlight column. She has previously written for publications like HuffPost and i-D after getting a NCTJ Diploma in Multimedia Journalism, and is now a freelance writer.

Read more
Avatar Fire and Ash
Sci-Fi Movies James Cameron says he's "mapped out" the last act of his career, and it might not involve directing Avatar 4 and 5
 
 
Aang flying in Avatar Aang: The Last Airbender
Animated Movies Avatar Aang director says unprecedented leaks won't affect The Last Airbender movie's legacy
 
 
Avatar Aang: The Last Airbender
Animated Movies Avatar Aang: The Last Airbender review: "Will bring harmony to a fandom divided over recent live-action adaptations"
 
 
Matt Damon as Odysseus in The Odyssey
Action Movies Thanks to movies like The Odyssey and Obsession, 2026 is on track to be the biggest box office year since the pandemic
 
 
Adult Aang in Avatar: The Last Airbender movie
Animated Movies Leaked Avatar Aang movie was "just one of a whole slate" and the next project will be announced "when the time's right"
 
 
Marvel's Shang-Chi
Marvel Movies Shang-Chi would have "two sequels already" if the industry hadn't gone to "s***", director says
 
 
Latest in Sci Fi Movies
Rey in The Rise of Skywalker
Star Wars Movies 3 years since it was announced, Star Wars fans think the Rey movie will "probably never" come out
 
 
Godzilla in Godzilla Minus Zero trailer
Sci-Fi Movies New Godzilla Minus Zero trailer teases gravity-defying action, King Ghidorah, and the end of the story
 
 
Din Djarin and Grogu in The Mandalorian & Grogu
Star Wars Movies Jon Favreau says The Mandalorian and Grogu is "a reflection" of his and Star Wars boss Dave Filoni's "partnership"
 
 
The Hutt Twins in The Mandalorian and Grogu
Star Wars Movies The "most important" scene for Jon Favreau in The Mandalorian and Grogu was surprising Rotta moment
 
 
Jeremy Allen White as Rotta the Hutt in a gladiator arena in The Mandalorian and Grogu
Star Wars Movies The Mandalorian and Grogu features a hidden Han Solo Easter egg in a Rotta the Hutt scene
 
 
Grogu and Peli Motto in The Mandalorian Lego special
Star Wars Movies Don't sleep on The Mandalorian Lego special – it might not be canon, but this is a must-watch for Star Wars fans
 
 
Latest in News
Space Marine 2 4K texture pack shots
Third Person Shooters Space Marine 2 dev says its games are so profitable in part because they're made outside of the US
 
 
Touhou Koumakyou: New Classic - the Embodiment of Scarlet Devil art showing Reimu in red
Games One of the most influential Japanese games becomes one of the highest-rated Steam games of 2026
 
 
Genshin Impact
Open World Games Genshin Impact dev HoYoverse wins $112K in court after AI company stole 63 of its characters' voices
 
 
Marvel's Wolverine - Sabertooth holding Wolverine up with a clawed hand ready to strike and a big grin
Action Games That great PS3 Wolverine game saw zero crunch because the movie it accompanied was delayed, dev says
 
 
Austin Abrams as Bryan in Resident Evil
Horror Movies Resident Evil director says test audiences thought movie was "too funny," so he toned down humor
 
 
God of War
Games Fed up with Sony, PlayStation fans compile a list of times the company said "you own" your games
 
 
LATEST ARTICLES
  1. Space Marine 2 4K texture pack shots
    1
    Space Marine 2 dev says its games are so profitable in part because they're made outside of the US, and the company has "no real development in North America any more"
  2. 2
    24 years later, one of the most influential Japanese games of all time becomes one of the highest-rated Steam games of 2026
  3. 3
    Genshin Impact dev HoYoverse wins $112,000 in court after AI company stole 63 of its characters' voices
  4. 4
    The shockingly good Wolverine game on PS3 saw zero crunch because the terrible movie it accompanied was delayed, dev says: "We still had time to goof around"
  5. 5
    Resident Evil director says test audiences thought the movie was "too funny," so he toned down the humor: "There’s not a single joke I took out of this movie that I miss"

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • About us
  • Contact Future's experts
  • Terms and conditions
  • Privacy policy
  • Cookies policy
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility statement
  • Careers

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...