UPDATE: We've spoken to Sony, the Bond 24 teaser is indeed a fake - just as we thought. Expect an official announcement soon. For the full story so far, see below.
We say apparently, because something about the release feels very off.
It includes a teaser trailer, which appears to consist of recycled footage. Which would make sense, as it doesn't start filming until October.
For example, this moment looks like a zoomed and flipped version of this eye-roll from Bond's Olympic video .
Look at the head movement again during that close-up of Craig's face in the Come And Dive video, it feels unnatural, like it's been reversed.
But the main thing that's setting off our spy-sense is the relatively low-key nature of what's a fairly huge reveal. Where was the fun fanfare? The press conference? Also, why isn't the video hosted on Sony's official YouTube channel?
Oh, and then there's the fact that it contains a song that's clearly supposed to sound like a theme tune, which is usually a huge reveal of its own - it's not even mentioned in the press release.
One thing's for sure, we'll be following this as it develops...
