Ice Age heats up the box office

How cool is cool? If you’re the people behind Ice Age sequel The Meltdown, cool is somewhere around $70.5 million. Yes, despite drawing less positive reviews than the original, the film stomped all over the weekend competition to set records. Apparently, anyway: it’s the second biggest non-summer, non-holiday opening since The Passion Of The Christ (does anyone think they’re really starting to stretch the idea of records?) and ties with The Incredibles for the second biggest animated opening (Shrek 2 is still the champ).

Flooded with cross-promotion – loveable scamp Scrat even turned up on Fox’s Family Guy the week before the opening - families clearly voted with their kids’ feet. Other movies were left flailing to grab the leftovers, with this week’s new openers scattered down the charts.

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