Video games can transport you across kingdoms and dimensions, so developer Rockstar was bold in deciding to set its 2006 open-world drama Bully in a New England boarding school. 20 years later, there still isn't anything quite like it.
Rockstar co-founder Dan Houser tells IGN during a San Diego Comic-Con interview, "The team did an amazing job bringing [Bully] together, and it's a game that's unlike any other games out there."
"You know," Houser added, "I think people are always looking for games that play like normal games, but with different tone and different setting. And Bully really found that." The teen angst simulator puts faith in its moody protagonist Jimmy, whose normal-ness sets him apart from other AAA game heroes. As him, you try winning over each of Bullworth Academy's stereotypical cliques – Jocks, Nerds, Greasers – while dodging adults, drinking soda, and Rated T smooching the NPC of your choice. It's a classroom daydream where you outrun the hall monitor and become a John Hughes hero.
Rockstar co-founder and Bully writer Dan Houser looks back on what made Bully such a classic. In partnership with Aliens: Fireteam Elite 2, Alienware, BRISK x Splatoon Raiders #sdcc pic.twitter.com/RkaZtjsFfwJuly 28, 2026
Naturally, players got happily lost in it. Our contemporaneous GamesRadar+ review calls it a "cavalcade of favors, beatdowns, vandalism, minor theft, humiliation, blackmail, make-outs and a whole lot of sticking it to The Man." Basically, it's awesome.
Though, Bully was controversial ahead of its release as parents panicked about the name "Bully" (our review references this by calling Bully either "the ruin of Western civilization or a Catcher in the Rye for the videogame generation"). Rockstar wasn't worried about what was ultimately an anti-bullying statement as Houser pulled freely from his childhood memories while working on the game's story. That grubby authenticity ultimately helped make Bully a popular, empathetic open-world game people could really see themselves in, and it prevented Bully from being another great game overshadowed by moral panic – which is what happened to the other 2006, boarding school nightmare Rule of Rose.
"I think people love open-world games anyway – particularly, ones that are made with integrity," Houser tells IGN about Bully. "We've got amazing art direction from [former Rockstar lead] Steven Olds, you've got incredible music, you've got some really memorable characters, and it's a unique setting. It came together really well."
Find out where Bully falls on our ranked list of the 25 best Rockstar games of all time.
