E3 07: The alternative press conf awards

4. Best received celebrity appearance award
This is self-explanatory. Star Wars Battlefront: Renegade Squadron-themed PSP, demonstrated by Star Wars' most vocally-challenged and hirsute hero, Chewbacca. Great, because Star Wars is almost certainly the favorite film of 95% of the people in the audience and we got the comical payoff of a visibly nervous Jack Tretton being made to look like a small fat kid next to the towering hairy frame ofa warbling spacebeast.

5. Least funny piece of self-deprecating humor award
Okay, so some people laughed when Phil Harrison's avatar appeared on the big screen in a Ratchet costume. We just quietly and respectfully acknowledged the gag. It was, after all, a rare occurrence of Phil "letting his hair down" in front of the fans.

5. Least funny piece of self-deprecating humor award
Okay, so some people laughed when Phil Harrison's avatar appeared on the big screen in a Ratchet costume. We just quietly and respectfully acknowledged the gag. It was, after all, a rare occurrence of Phil "letting his hair down" in front of the fans.