Dec 20, 2007
Major MMO makers like Funcom and SOE are on board with a new company that promises to "legitimize" the real money trade of virtual goods, but World of Warcraft house Blizzard tellsNext Generationthat it's still against the practice regardless.
"Not only do we believe that doing so would be illegal, but it also has the potential to damage the game economy and overall experience for the many thousands of others who play World of Warcraft for fun."
Live Gamer is unique because it has the support of online gaming companies including Funcom, Sony Online Entertainment, 10tacle Studios, Acclaim, GoPets LTD and Ping0 Interactive Limited. Often, real-money transaction mediators, such as IGE, find themselves at odds with game makers, as such trading can ruin a game's immersiveness and cause in-game economies to go off-balance.
One of Live Gamer's co-founders is Mitch Davis, former CEO of Microsoft-owned in-game ad firm Massive Inc. and CEO of licensed game house Brash Entertainment.
The virtual item market is worth $1.8 billion annually, according to to a June New York Times article.