PS Vita is like a woman with 4 breasts, according to this French advertisement. Wait... WHAT?
It can't be real... can it?
Weekly digests, tales from the communities you love, and more
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Every Friday
GamesRadar+
Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.
Every Thursday
GTA 6 O'clock
Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.
Every Friday
Knowledge
From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.
Every Thursday
The Setup
Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.
Every Wednesday
Switch 2 Spotlight
Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.
Every Saturday
The Watchlist
Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.
Once a month
SFX
Get sneak previews, exclusive competitions and details of special events each month!
PlayStation Vita needs some publicity. But probably not this sort of publicity. Designed to highlight the fact that the machine has touch sensitve areas on the front and back, this French magazine advert implies such functionality is exactly like a four-breasted woman. You know, cos she'd have touch sensitive areas on... oh, OK, you already understood that.
The picture appeared on Twitter and came from this Yfrog page and doesn't appear to be anywhere else, so we can't vouch for it's authenticity, although we have contacted Sony to ask (we'll update this story with any response). But it does look real, given the professionalism of the image. What do you make of it? A clever advertising idea combining titillation and controversy while highlighting a product's unique selling point? Or a hopelessly misogynistic and embarassing conceptual leap? Let us know in the comments.
Weekly digests, tales from the communities you love, and more

Justin was a GamesRadar+ staffer for 10 years but is now a freelance writer, musician and videographer. He's big on retro, Sega and racing games (especially retro Sega racing games) and currently also writes for Play Magazine, Traxion.gg, PC Gamer and TopTenReviews, as well as running his own YouTube channel. Having learned to love all platforms equally after Sega left the hardware industry (sniff), his favourite games include Christmas NiGHTS into Dreams, Zelda BotW, Sea of Thieves, Sega Rally Championship and Treasure Island Dizzy.


