Gorgeous Dispatch criminal was apparently based on a popular soda ad, according to art director: "And the body type of LeanBeefPatty"

Don't be surprised if, despite her iron abs, Dispatch demon Malevola displays a strong taste for high fructose corn syrup. Her character design was apparently inspired by a '90s Pepsi advertisement.

"She represents 'sexy demon lady,'" Dispatch art director Derek Stratton tells IGN about Malevola – if you were wondering whether her blood-red lipstick and itsy bitsy cutoffs might have some more metaphorical meaning. She's supermodel Cindy Crawford meets fitness influencer LeanBeefPatty.

"Out comes Cindy Crawford in a white bodysuit and cut-off jean shorts, and high heels," Stratton continues, recalling the notorious 1992 ad where Crawford patronizes a vending machine with undeniable sex. "Everybody lost their mind. And that's what Malevola was based off of." The down-to-earth demon wears Crawford's same outfit, just with her bodysuit hiked a bit higher to better suit her razor blade hips...

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Which brings us to fitness Instagram. Because, yes, Malevola "is Cindy Crawford from that commercial," says Stratton, but she's also a "'hot rod demon lady.'" This naturally requires Dispatch developers at AdHoc Studio transplant "the body type of LeanBeefPatty, who is, like, an influencer, who is, like, ripped." I think LeanBeefPatty's "body type" is best characterized as that of a woman who could break your fingers like celery sticks. So, yeah, in that sense, Stratton's right – AdHoc has figured out a good formula for "sexy demon lady."

I'm sure its ungodly magic certainly has helped AdHoc's episodic superhero game Dispatch in achieving 2 million players, too. But I do have one problem with the developer's idea of Malevola. There's no way she wouldn't drink Diet Pepsi over regular, right?

As Arc Raiders faces backlash for its AI voices, Dispatch leads call the tech "a production solution, not a creative one," saying it can only offer "something you've heard before."