Prime Day TV deals 2024: what to expect this summer

Prime Day TV deals 2023 hero image on green gamesradar background with Prime Day Deals stamp on the left and an LG C2 and Samsung SN5B featuring on the left
(Image credit: Future)

Prime Day TV deals are not too far away, and your dream screen could end up in your living room for a lot less. With brand new models charging their way into 2024, we're expecting to see some old favorites drop to record low prices, and we're willing to bet even some newcomers end up available for under MSRP. Of course, we're also expecting some mean discounts on already cheap displays, so join us as we discuss what to expect this year.

Whether you're hoping to bag the best gaming TV for an attractive price or just looking for a cheaper PS5 display, Prime Day gaming deals normally host some serious screen savings. Even our favorite panel, the LG OLED G3, is poised to end up dropping, especially now that the OLED G4 has arrived to potentially snatch its crown. Naturally, we'll be keeping an eye out for every model we've tested so far, just in case it ends up sitting at an irresistible price. 

Below, you'll find a roundup of what to expect from Prime Day TV sales this year as well as a rundown of last year's best prices. With so many different options floating around Amazon's storefront, it can be hard working out which panels are worth your time, but we're here to keep you right in terms of specs and value for money.

What to expect from Prime Day TV deals

Hisense U7K TV with Ahsoka episode one clip on screen

(Image credit: Future / Phil Hayton)

We're fully expecting Prime Day 2024 to impress us with offers, and there could be enormous savings to be had if some older screens are still available. For instance, the LG OLED C2 stooped last year from $1,499.99 to $1,096.99 for the 55-inch version, and Black Friday made good on driving that price below $1,000. Problem is, many retailers have cleared out that model, but that just means you'll be able to eye up the LG OLED C3 instead, as it's technically now in the same last-gen position.

On the Sony side of things, you'll want to keep the Sony Bravia XR A80L on your list, as it's itching to drop below $1,500. Last year, we ended up seeing it for $1,700, but it should drop to a new record low now that the model is maturing. As for Samsung, we'll be eagerly awaiting S90C offers, and we suspect it'll get ever closer to the $1,000 mark in the heat of Prime Day.

Within the mid-range value scene, we'll be hyped if the Hisense U7K pops up for less, as it's a mini LED monster with a 144Hz refresh rate. During Black Friday, it was going for $699.99, but with the brand's new models ready to enter the fold, we could see this TV drop to the lower end of its price bracket. 

If you're on the hunt for something super budget, you'll likely be able to grab screens for well under $100. The Insignia F20 dropped from $149.99 to just $79.99 last time around, and Amazon will likely have plenty of similar 720p TVs that'll be perfect for your spare bedroom or for your kid's gaming setup. 

Prime Day TV deals FAQs

When will October Prime Day TV deals begin?

Amazon has confirmed that Prime Day will kick off in July again this year, but we haven't got an exact date as of yet. If the retailer sticks to old habits, the event should start on the second week of the month, so you might want to provisionally keep that in mind if you're holding off on buying a new TV.

Do I need a Prime subscription to access Prime deals

Yes, you'll need an active Prime subscription to access Amazon's members-only sale. If you've not got one, you can always sign up for a 30-day free trial, which will grant you a ticket to the big event and provide you with free next-day delivery. Some TV deals aren't Prime-exclusive ones, but it's better to be safe and give yourself the widest range of deals to choose from.

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Get a free 30-day trial of Amazon Prime
Prime Day TV deals will be exclusive to Prime members, but there's a way you can get around this. Now that we're less than a month away, you could take out a 30-day free trial of Amazon Prime and you'll be covered for the event itself, as well as any early bird offers. Just be sure to cancel before that nasty auto-renew catches you.

Last year's best Prime TV deals

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Insignia F20 720p 32-inch | $149.99 $79.99 at Amazon
Save $70 - This super budget Insignia panel was nearly half off in Amazon's Prime Day TV deals. That's the lowest price we've ever seen on the 720p display, having previously only hit $79.99 once before in July. 

Buy it if: 

✅ You're buying a secondary display
✅ You don't need 4K
✅ You still want smart features

Don't buy it if: 

❌ You want a TV for gaming
❌ You have a larger space

Price Check: Walmart: OOS |  Best Buy: OOS

Insignia F30 LED 4K 50-inch$299.99$219.99 at AmazonSave $80

Insignia F30 LED 4K 50-inch | $299.99 $219.99 at Amazon
Save $80 - This was a 4K TV for seriously cheap. 50-inches will do most living rooms comfortably, and you get Fire TV features built into this model as well.

Buy it if:

✅ You need a 4K TV on the cheap
✅ You've got a stricter budget 

Don't buy it if: 

❌ You want the best panel on the market
❌ You want high-end features

Price Check: Best Buy: $219.99 

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Amazon Fire 4-Series 4K 50-inch | $449.99 $289.99 at Amazon
Save $160 - This was a Prime Exclusive offer ahead of the full sale, but if you're a member you can grab the Amazon Fire 4-Series 50-incher for its lowest price ever. This is cheaper than we saw it over Prime Day earlier in the year by $30 and a competitive price point considering other options from LG and Samsung are still at $300+ right now. 

Buy it if: 

✅ You're already in the Alexa ecosystem
✅ You want plenty of streaming options baked in
✅ You'll make use of the 4 HDMI connections 

Don't buy it if: 

❌ You use Google Home smart devices
❌ You need more than one HDMI 2.1 for gaming

Price Check: Best Buy: $449.99 | Walmart: OOS

Amazon Fire Omni Series QLED 4K 50-inch | $529.99 $399.99 at Amazon
Save $130 -

Amazon Fire Omni Series QLED 4K 50-inch | $529.99 $399.99 at Amazon
Save $130 - We've seen this Amazon Fire Omni Series QLED drop to $349.99 in the past, so there's about $50 worth of wiggle room in this offer. It's a great rate by itself considering a QLED display will generally set you back at least $500 on a good day. However, this is one we'd recommend watching over the next couple of days. 

Buy it if: 

✅ You're already in the Alexa ecosystem
✅ You want a QLED panel that won't break the bank
✅ You want more contrast from your picture

Don't buy it if: 

❌ You use Google's smart home devices
❌ You need more than one HDMI 2.1 for gaming

Price Check: Best Buy: OOS | Walmart: OOS

TCL Q7 QLED 4K Smart TV 65-inch$999.99$698 at AmazonSave $301.99

TCL Q7 QLED 4K Smart TV 65-inch | $999.99 $698 at Amazon
Save $301.99 - Here's a chance to swing a QLED TV from TCL on the cheap, before Prime Day 2 starts. You get a 120Hz refresh rate here which will max out your PS5 or Xbox Series X, a game accelerator which pushes it to 240Hz. In short, there's a lot of TV here for not that much money.

Buy it if:

✅ You want 120Hz
✅ You're looking for a QLED

Don't buy it if: 

❌ You can't fit 65-inches.

Price Check: Walmart: $698 | Best Buy: $699.99

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LG OLED C2 55-inch | $1,499.99 $1,096.99 at Amazon
Save $403 - The LG OLED C2 is our favorite TV from 2022, and we expect big things from it this fall/winter in terms of deals. Here, you get the 55-inch model for $400 cheaper. That's a return to the display's lowest price ever.

Buy it if:

✅ You want one of the best OLED TVs on the market
✅ You're worried about stock shortages later in the year

Don't buy it if: 

❌ You don't need an OLED just yet

Price Check: Walmart: $1,296.99 | Best Buy: $1,299.99

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Sony OLED Bravia XR A80L 65-inch | $1,998 $1,798 at Amazon
Save $200 - This 65-inch OLED is on offer too. It has exclusive gaming features for PS5 as well as Dolby Vision HDR and Smart Google TV OS. You only get 10% off the price currently, but that's not bad if you can afford it.

Buy it if:

✅ You want a larger OLED
✅ You play on PS5 

Don't buy it if: 

❌ You want gaming features on Xbox

Price Check: Walmart: $1,798 | Best Buy: $1,799.99

The best Prime Day TV deals in the UK

Hisense 50A6BGTUK 4K 50-inch£499£299 at ArgosSave £200

Hisense 50A6BGTUK 4K 50-inch | £499 £299 at Argos
Save £200 - If it's 4K on the cheap you're looking for, this Hisense deal might be for you. There are offers up and down the price range, but the 50-inch is likely the best option if you're looking for sheer value. You get Dolby Vision HDR here, as well as Alexa built-in.

Buy it if:

✅ You want 4K on a budget
✅ You want Dolby Vision HDR

Don't buy it if: 

❌ You'd rather wait for a 2023 model discount
❌ You want more than 60Hz

Price Check: Amazon: £319 | Very: OOS

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Samsung Q60C QLED 55-inch | £999 £619 £608 at Amazon
Save £391 - For a 55-inch QLED TV from Samsung, this is not a bad price to pay in the slightest. In fact, as early deals go, this is pretty great. You even get Alexa built-in - what a bonus.

Buy it if:

✅ You're in the market for a QLED
✅ You have a stand / wall mount

Don't buy it if: 

❌ You don't have a stand ready for wide-set feet

Price Check: Currys: £699 | Argos: £699

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LG OLED B3 55-inch | £1,899.99 £1,009.99 at Amazon
Save £890 - This is a pretty massive saving on an OLED from 2023, from a premium brand as well! If you like the look of the C3 deal above but need something a bit bigger, this is a pretty excellent alternative. The Amazon listing says there's only 11 left at the time of writing though, so maybe act fast.

Buy it if:

✅ You want a larger OLED
✅ You can't find the C models in larger sizes

Don't buy it if: 

❌ You don't need an OLED

Price Check: Very: £1,196 | Currys: OOS

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LG OLED C2 48-inch | £1,399.99 £999 at Amazon
Save £300 - This is the best LG OLED C2 deal going at the moment - annoyingly the 55-inch doesn't seem to be available, but 48-inches isn't exactly a sacrifice. There are also a few offers on the C3, but we'd wait until this gets a more significant drop for Black Friday.

Buy it if:

✅ You want a top-notch OLED
✅ You don't mind 48-inches

Don't buy it if: 

❌ You want bigger than 48-inches
❌ You'd rather have the 2023 model

Price Check: Very: £999 | Argos: £999

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Samsung S90C OLED 55-inch | £2,099 £1,229 at Amazon
Save £870 - If you're trying to find a bargain on one of 2023's newest OLED models, the S90C is the follow-up to last year's award-winning S95B. Since its early offer, it's dropped another £100 - this is one to act quickly on.

Buy it if:

✅ You want a great-size of OLED
✅ You want a solid price reduction

Don't buy it if: 

❌ You want a budget OLED panel

Price Check: Currys: £1,449 | Very: OOS


Don't forget the likes of the best QLED TVs, the best OLED TVs, and the best 120 Hz 4K TVs will also be discounted this summer if you're looking for a specialist TV.

If you're after something even more gaming-focused screen, then check out the best gaming monitors going, as well as our takes on the best monitor for PS5 and the best monitor for Xbox Series X.

Phil Hayton
Hardware Editor

I’ve been messing around with PCs, video game consoles, and tech since before I could speak. Don’t get me wrong, I kickstarted my relationship with technology by jamming a Hot Wheels double-decker bus into my parent’s VCR, but we all have to start somewhere. I even somehow managed to become a walking, talking buyer’s guide at my teenage supermarket job, which helped me accept my career fate. So, rather than try to realise my musician dreams, or see out my University degree, I started running my own retro pop culture site and writing about video games and tech for the likes of TechRadar, The Daily Star, and the BBC before eventually ending up with a job covering graphics card shenanigans at PCGamesN. Now, I’m your friendly neighbourhood Hardware Editor at GamesRadar, and it’s my job to make sure you can kick butt in all your favourite games using the best gaming hardware, whether you’re a sucker for handhelds like the Steam Deck and Nintendo Switch or a hardcore gaming PC enthusiast.