Apple TV Plus has become the latest streaming service to increase subscription prices.
Subscribers will now pay $9.99 a month, a $3 increase from $6.99. Apple One, which includes Apple TV Plus, Apple Arcade, Apple Music, and iCloud+, will also see a monthly increase: Individual: $19.95 (previously $16.95), Family: $25.95 (previously $22.95), Premier: $37.95 (previously $32.95) (via The Verge).
Apple spokesperson Bernadette Simpao stated that subscribers will see the changes go into effect "30 days later" on their next renewal date.
Apple TV Plus, which launched back in 2019, is home to award-winning shows such as The Morning Show, Severance, and Ted Lasso, as well as critically acclaimed films such as STILL: A Michael J. Fox Documentary and CODA – the latter of which won the 2022 Academy Award for Best Picture. Per The Verge, the price increase across all streaming services comes from the simple fact that "good shows and movies" are more in demand and more expensive than ever.
