Skip to main content
GamesRadar+ GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
  • home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • View Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
Trending
  • Pokemon Winds and Waves
  • New Games for 2026
  • GamesRadar+ Replay
  • Mario Day deals
Don't miss these
Sol Cesto
Roguelike Games Move over, Slay the Spire 2 and Mewgenics – the self-proclaimed "best roguelike in 2026" launches into 1.0 in April
Big Walk
Co-op Games "Complicated feelings on our end": Indie devs behind new Peak-like co-op understand you think it's friendslop
Mass Effect 2 - Garrus
Adventure Games The 25 best video game stories of all-time
Hollow Knight: Silksong
Action Games The 25 best Metroidvania games you can play in 2026
A picture of a Nintendo 3DS console next to several of the best 3DS games and Nintendo cards.
Games The 25 best Nintendo 3DS games of all time
Peak
Co-op Games Xbox lead says the "return to fun" we've seen from games like Peak makes him "hopeful" for the industry
A header image for the Best Games 2026 list with a GamesRadar+ logo, showing Pokemon Pokopia, Romeo is a Dead Man, Demon Tides, and Resident Evil Requiem
Games The best games to play in 2026, so far
Upcoming indie games for 2026 showing images from Mixtape, Toem 2, Find your Words, and Grave Seasons
Games Upcoming indie games for 2026 and beyond
Peak mesa biome
Co-op Games Peak came about after a bet between Content Warning and Another Crab's Treasure leads to see whose game would sell more
Palworld
Survival Games "Hurry up with Palworld 1.0": Impatient fan spams Pocketpair Publishing with a "great pitch" begging for its full launch
Using Sheath, a gun with a fang-toothed face, in High on Life 2 to blast through Human Con, where aliens party in human mascot costumes
FPS Games High on Life 2 review: "I smiled, I laughed, I sorely wished the combat was a lot better"
Future Games Show
Games Smiling Friends, Monty Python, and a whole lot of milk all helped shape the comedy stylings of this upcoming RPG parody
Tiny Bookshop screenshot showing the small mobile bookshop decorated with lights and plants set up on the beach as a customer walks inside. A dog can be seen sitting on a couch outside of it
Games The 20 best Switch indie games you should play right now
Steam Deck review
Games The best Steam Deck games worth playing in 2026
Snacktorio
Simulation Games A dev made their own Factorio about feeding a monster instead of growing a factory, and its Steam demo is very clever
  1. Comics
  2. Conventions

Anyone for 'Custard!'? The 10 best awful game names on show during E3 week

Features
By Ben Wilson published 16 June 2016

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article
Join the conversation
Follow us
Add us as a preferred source on Google
Get the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!


An account already exists for this email address, please log in.
Subscribe to our newsletter

With 14,113 games (approximate number) on show to 32 gazillion people (approximate number) during E3 week, getting your PS4 FPS/3DS puzzler/iOS groundhog hibernation sim noticed can be downright impossible. And so many a dev adopts an approach which is peculiar, but understandable: giving their game a moniker which doesn’t necessarily make sense but at least makes it stand out from the crowd – like a blue Smartie, or Game Of Thrones character introduced at the start of an episode who isn’t dead by its end. This year's big show in LA was no exception. To that end, here are the top ten so-cringeworthy-we-kind-of-admire-them game names present during E3 week.

Mr Shifty
75 levels of heists, rescue missions, boss battles, and brawls, using a character that sounds cut and pasted from a sketch show. A rejected, they-only-made-one-episode-and-it-was-so-bad-MTV-burned-the-tapes sketch show. Doesn’t scream million-seller, does it? 

Strength Of The Sword: ULTIMATE
You wouldn’t buy a game that promised to empower you with an average-strength blade. You wouldn’t buy a game that guaranteed a blade as strong as the strongest of Trebor Mints, even. But ULTIMATE strength? In CAPITALS? Alright, you still probably won’t buy that, but you can’t pretend it didn’t make you look. 

Mad Bullets
A Wild West PC shooter from Istom Games which has just landed on Steam, promising Rusty the Robot Cowboy, American ninjas (anachronistic much?) and “evil piranhas”. Okay, that does actually sound a tiny bit mad. 8/10 for title accuracy, if not the game itself.

You may like
  • A plane in the air in Delivery Must Complete The comically long name of this Steam publisher led me to the discovery of a sick Ace Combat and DMC-inspired roguelike
  • Henry Halfhead screenshot with GamesRadar+ Best of 2025 branding on upper right From creepy folklore to a human with half a head, the best hidden gems of 2025 are worth your attention
  • Peak Peak devs didn't win anything at The Game Awards, but they "still had a PEAK year" - just don't "hit Bing Bong up rn"

Crusaders Of The Lost Idols
Most tenuous Indiana Jones pastiche ever. I’ll forgive the name, just this once, for the game itself's sheer cuteness. Next. 

Mark McMorris Infinite Air
Not, as I’d hoped, a SingStar rip-off in which you belt out Return Of The Mack on an eternal, infernal loop, but a snowboarding sim from HB Studios headed to PS4, Xbox and PC. Kinda cool, I guess, but my ‘90s R’n’B itch remains distressingly unscratched. Overshare?

Blade Ballet
A “whirling dance of local and online multiplayer robot destruction” (most definitely their words, not mine) which is headed to PS4 and Steam. Further proof that alliterative game titles are not always a good thing, kids. See also: Rayman Raving Rabbids. Every Extend Extra. Leisure Suit Larry: Box Office Bust. Stupid. Stop. Seriously. 

Custard!
Okay, so this wasn’t at the show itself, but Bournemouth-based dev Option4 announced it during E3 week so it totally counts. Its press release warns: “Custard! Is extremely tasty but please try not to eat our device. It may contain bytes.” Guys. GUYS. 

Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Ever Oasis
Another newcomer that teases musical thrills – a first-person platformer set to Don’t Look Back In Anger, or a sports game in which you have to curl free kicks over the Wonderwall – but no, instead it’s Nintendo’s new 3DS RPG. At least Noel’s kids will like it.

Rhythm Heaven Megamix
I know it’s been round forever, but it still sounds like… you know full well what it sounds like. And too much of it most certainly will not score you a ticket through those pearly gates. 

River City: Tokyo Rumble
Natsume’s side-scrolling brawler is without doubt one of the best games headed to 3DS, but that title is straight out of a random-name generator. (And, to be fair, kind of the point.) I look forward to sequels Ocean Metropolis: San Francisco Brawl and Pond Hamlet: Carshalton Barfight. 

Ben Wilson
Ben Wilson
Social Links Navigation
Freelance Writer

I'm GamesRadar's freelance sports editor, and obsessed with NFL, WWE, MLB, AEW, and occasionally things that don't have a three-letter acronym – such as Chvrches, Bill Bryson, and Streets Of Rage 4. (All the Streets Of Rage games, actually.) Even after three decades I still have a soft spot for Euro Boss on the Amstrad CPC 464+.

Read more
A plane in the air in Delivery Must Complete
The comically long name of this Steam publisher led me to the discovery of a sick Ace Combat and DMC-inspired roguelike
 
 
Henry Halfhead screenshot with GamesRadar+ Best of 2025 branding on upper right
From creepy folklore to a human with half a head, the best hidden gems of 2025 are worth your attention
 
 
Peak
Peak devs didn't win anything at The Game Awards, but they "still had a PEAK year" - just don't "hit Bing Bong up rn"
 
 
Peak screenshot showing four climbers scaling a mountain. GamesRadar+'s best of 2025 logo can be seen in the top right-hand corner
From Dispatch to Spilled and Peak, covering indie games every week in 2025 has been packed full of welcome surprise
 
 
Peak
Xbox lead says the "return to fun" we've seen from games like Peak makes him "hopeful" for the industry
 
 
A header image for the Best Games 2026 list with a GamesRadar+ logo, showing Pokemon Pokopia, Romeo is a Dead Man, Demon Tides, and Resident Evil Requiem
The best games to play in 2026, so far
 
 
Latest in Conventions
HyperX streaming bundle
Best Buy has the perfect streamer pack for any starter - and it's $70 off
 
 
Samsung
Samsung KX and eSports organisation LDN UTD reveal free, star-studded All Access Gaming event
 
 
New York Comic Con
All of the upcoming comic conventions in 2022 and 2023
 
 
Charlize Theron reflects on playing Furiosa in Mad Max: Fury Road during Comic-Con 2020 panel
 
 
How to watch Comic-Con 2020: Stream SDCC @ Home
 
 
New Mutants
The New Mutants gets a new trailer and a virtual Comic-Con panel
 
 
Latest in Features
In Pokemon Pokopia, the transformed Ditto trainer takes a selfie looking aghast in front of a glowing piece of land where a relic is buried
I've spent 20 hours in Pokemon Pokopia obsessing over its mysterious world and what it hides beneath the surface
 
 
BG3
The future of RPGs is isometric
 
 
Photo of a Mario nendoroid figure holding a microSD Express card with a Turtle Beach Switch 2 case in the background.
These Mario Day-inspired Switch 2 accessories will power up your console more than a super star
 
 
Underside of Alienware 16 Area-51 gaming laptop with glass viewing window and RGB fans
We could get a shock when 2026 gaming laptop prices are unveiled, here's what you need to know about buying this year
 
 
Emily Rudd as Nami and Iñaki Godoy as Monkey D. Luffy in Netflix's One Piece
One Piece season 2 ending explained: Who is Mr. Zero? Who dies? Will there be a season 3?
 
 
In Hitman World of Assassination, Agent 47 sits at the departure gate in an airport during the loading screen
After weeks spent locked into Hitman's Freelancer mode, I realize there's one vital thing 007 First Light needs to learn
 
 
LATEST ARTICLES
  1. Nintendo Switch 2 running Pokemon Pokopia with a Pikachu Pop Vinyl on a wooden desk
    1
    I'm using the Amazon Spring Sale to fuel my Pokemon Pokopia addiction for fewer life coins
  2. 2
    Valve peels back the curtain in rare Steam presentation: "More games are finding success" than ever, and nearly 6,000 made over $100,000 last year
  3. 3
    Peaky Blinders: The Immortal Man director explains how the Netflix movie differs from the show: "Inherently, it is more cinematic in its conception"
  4. 4
    The Dispatch leads had "a mix of arrogance and stupidity" as they faced down publishers telling them single-player narrative games were "niche, or worse, dead"
  5. 5
    Xbox lead thinks "we have been in a golden age for indies" since 2008, and it's "a fantastic time to be a developer" if you ignore all the smoke: "The present is awesome"

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • Terms and conditions
  • Contact Future's experts
  • Privacy policy
  • Cookies policy
  • Accessibility statement
  • Careers
  • About us
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility Statement

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...