The set paints a picture of the Vita as an indispensible accessory for well-dressed young men on the go. These guys probably get laid all the time, which might be why you won’t find them on the couch in their sweatpants. These guys only use their Vita in cool urban settings!
As you can see, if you’ve got a nice haircut, you can whip your PS Vita out at your local café or take a gaming break at the park with your boys. You can even use it on a bridge, in a parking lot, at your town’s harbor, or in the middle of the street in a downtown business district. Remember, you own a PS Vita. You can play it wherever the hell you want! No one can stop you or your well-ironed shirts.
Take note of these smiling men. We guarantee that you’ll be seeing their mugs resurface on games sites whenever there’s a PS Vita-related story that calls for an extra traditional image of someone playing Sony’s latest handheld.