UFC suing Ubisoft for misleading use of the phrase 'Ultimate Fighter'

The Ultimate Fighting Championship (UFC) is taking Ubisoft to court over the game studio's use of the phrase “Become the ULTIMATE FIGHTING weapon” in promoting its Xbox Kinect release, Fighters Uncaged.

In the lawsuit filed yesterday, UFC's parent company Zuffa LLC argues that the phrase in question bares too much resemblance to UFC's namesake. More importantly, it believes that using the phrase – which appears on the back of the Fighters Uncaged box – confuses consumers looking for genuine UFC games published by THQ.

Zuffa LLC is calling for an injunction to block the sale of the game until Ubisoft removes the phrase from its packaging. Of course, it is also asking for cold hard cash to cover court costs, alleged damages, and (I'm guessing) truck loads of high-protein energy shakes.

Fighters Uncaged has already taken its fair share of lumps from poor reviews and bad spellchekking. Is it really necessary for the UFC to kick it in the face again? Oh right, that's sort of their thing.

Dec 10, 2010 

[Source: GamePolitics]

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  • Sy87 - December 11, 2010 4:37 p.m.

    Great another one of these stupid phrase disputes. If it doesn't say UFC I think that should be the end of it. It reminds me of that one episode of American Dad where Stan says your fired and the CIA has to pay Trump every time for it. Its stupid. Some phrase are just going to be too popular to claim ownership to. And that whole crap about confused consumers you mean stupid consumers. If you can't see the difference than your a moron. Kinda like the people that don't know that you don't add percentages directly. 50% and 20% does not equal 70% its 60 stupid. Anyway phrase disputes should be ban from the courts. So should ownership like Nintendo taking claim to Its on like Donkey Kong.
  • Basilisk1991 - December 11, 2010 1:05 a.m.

    This game is so bad, I should sue for emotional damages
  • RicePuddingUK - December 10, 2010 11:16 p.m.

    Corporate Twats. "Eurgh! He said Ultimate, Quick sue sue sue!!" There will be time when all words are copyrighted and games will come out under "numbers" Game Number 3297 will be released tonight!
  • EnragedTortoise1 - December 10, 2010 11:02 p.m.

  • kamikaziechameleon - December 10, 2010 10:34 p.m.

    We in the public domain would like to sue the UFC for being pretentious b@$t@4D$ by naming their competition ultimate fighting championship.
  • StrayGator - December 10, 2010 10:05 p.m.

    ima gonna sue everyone who used the phrase "game of the year" EVAH!
  • CoryRX8 - December 10, 2010 9:51 p.m.

    Yeah, UFC doesn't have a leg to stand on here. Nothing about Fighter's Uncaged is going to create brand confusion, especially since "ultimate fighting" doesn't appear anywhere in the game's title. The game doesn't pass itself off as simulation of a professional fighting competition either. There's no trademark dilution here. On a related and slightly pedantic note, I hate that UFC doesn't really understand the meaning of the word "ultimate". Ultimate literally means last or final... is this year's UFC the last fighting championship, after which there will never be another fighting championship? No, it isn't. There's going to be another one next year. I guess if UFC can stoop to the level of filing meritless lawsuits, then maybe we should sue them for false advertising.
  • db1331 - December 10, 2010 9:04 p.m.

    Does it actually say "ULTIMATE FIGHTING", or is it "ultimate fighting"? That would make a difference. Either way, you can't blame the UFC for not wanting to be associated with this terrible game. They make their own terrible games.
  • razorwiretensho - December 10, 2010 9 p.m.

    Everybody is getting sue-happy these days. "I'm gonna sue you because you used the 2 words Ultimate and fighting together!" Jesus, whats the world coming to these days? Personally, I hope the UFC gets laughed out of court. People need to realize what constitutes suing someone.
  • ventanger - December 10, 2010 8:58 p.m.


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