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Ubisoft wants to improve its strained relationship with PC gamers, starting, of course, with its games. The publisher has been criticized for heavy-handed DRM on its PC games, as well as delayed and glitchy ports of games like Ghost Recon: Future Soldier.
Worldwide Uplay director Stephanie Perotti told MCV that Far Cry 3 and Assassin's Creed III, which respectively had PC versions out day-of and less than a month after consoles, illustrate Ubisoft's efforts to patch things up with PC gamers.
“We are always seeking to improve," Perotti said. "We took a lot of that feedback on board. With every game on PC we are improving."
Perotti said expanding Uplay to include titles from Electronic Arts, Warner Bros., and other publishers is another way to better serve the user base.
“Announcing all these partners for Uplay and a wider choice of PC games, it shows our commitment to PC, and we want to improve our relationship with the PC community."