Tony Hawk: Shred struggles at retail, only 3,000 copies sold during launch week

Eleventh entry in the Tony Hawk series was ‘a virtual no-show,’ says analyst

Words: GamesRadarTylerNagata on November 17, 2010

If you haven’t picked up a copy of Tony Hawk: Shred, you’re not alone. The latest entry in the Tony Hawk series is struggling at retail, selling only 3,000 copies during its first week of sale. According to Cowan and Company analyst Doug Creutz, Shred was a “virtual no-show.” The low sales suggest that the eleventh official Tony Hawk game may be the last.

Tony Hawk: Shred developer Robomodo recently let go of 60 staff members last month, saying that the studio would no longer be working on the franchise. Like Tony Hawk: RIDE, Tony Hawk: Shred made use of a motion sensitive skateboard peripheral controller. In addition to skateboarding, Shred also featured snowboarding levels.

Above: The TV commercial for Tony Hawk: Shred. It seems that the televised promotions didn't help sales much

The Tony Hawk franchise isn’t the only one in Activision’s stable that’s struggling. Yesterday, GamesRadar reported that Activision had shut down Budcat Creations, an Activision-owned development studio which was acquired in 2008 to focus on Guitar Hero sequels.

[Source: CVG]

Nov 17, 2010

Activision shuts down Budcat Creations studio. Bizarre Creations could be next
Development studio behind the most recent round of Guitar Hero titles closes

Tony Hawk: Ride review
Skate or die? We’ll take the latter

Viacom to sell Harmonix. Activision or EA expected to acquire Rock Band developer
“This morning’s announcement does not affect the ongoing work at the studio,” says Harmonix

Platforms:

Xbox 360, PS3, Wii

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Overlord153 - November 20, 2010 8:15 p.m.

And in other news there will be another Call of Duty next year. Also GTA will get blamed for something they didn't have anything to do with.
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AGENTJORRRG - November 19, 2010 9:01 a.m.

REMAKE THPS4 SAME SOUNDTRACK PSN, STEAM, XBLA FRANCHISE SAVED its EASYYYYYYYYYYY AAAAAAAAAAARRRRRGGG
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Syncmaster - November 18, 2010 12:03 p.m.

oh Tony, what have they done to your games?? really, stop milking the name for some time, then come back with a significant number of new stuff
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NanoElite666 - November 18, 2010 5:59 a.m.

Didn't even know they were making another one using that goofy board thingy until seeing this very article.
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ChainsawHero - November 18, 2010 4:37 a.m.

aaaaaahh hahaha!! XD
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Phreakout93 - November 18, 2010 3:53 a.m.

wow like i knew activision was gonna put out a game, but i really never even heard of the game until now
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ViolentLee - November 18, 2010 2:30 a.m.

Well, at least they can start calling the series Tony Hawk 3K. :)
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SideOfBeef - November 18, 2010 2:28 a.m.

I feel like RIDE only came out a couple months ago. Just how long were they working on this game?
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CoryRX8 - November 18, 2010 2:26 a.m.

So Shred is actually decent, but is one of the biggest sales flops ever. A lot of this is due to a lack of promotion, but part of it is because Activision milked the Tony Hawk fanbase with mediocre games for far too long. This is a classic case of killing the goose that laid the golden eggs, and it's just the start of what's going to happen to Activision as a whole if Bobby Kotick is left in charge. It's hard to regain a consumer's trust once you've completely screwed him over. I'll repeat this post next year when Guitar Hero 7 sells about 3,000 copies.
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ventanger - November 18, 2010 1:37 a.m.

WOW. There's more people who think the Earth is flat WHILE ALSO believing that Jews are meta-morphing lizard people in disguise, than people who bought that game.
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Thuperman - November 18, 2010 1:30 a.m.

burn this franchise down to the ground now!! o wait...nevermind they already did that
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midkemian - November 18, 2010 1:02 a.m.

That number is entirely unsurprising. Seriously, I could build a moderately sized fort with all the unsold copies of Ride we have at our store. Then to watch as not a single copy of Shred (bundle OR software) leaves the store is almost like watching something suffocate.
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santaclouse37 - November 18, 2010 12:55 a.m.

There's a new Tony Hawk game out?
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Crabhand - November 18, 2010 12:49 a.m.

It probably doesn't help that I, an avid gamer who at least pays attention to game ads and stories, had no idea this was even a thing. Your bad, Activision marketing, your bad.
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weruiw - November 18, 2010 12:43 a.m.

maybe you can find answers here: http://shopping-store.org ==== 50%off ca,ed hardy t-shirt$15 j-e-a-n-s,coach handbag$33,air max90,dunk,polo t-shirt$13,,lacoste t-shirt $13 air jordan for sale,$35,nfl nba jersy for sale puma gucci$35,nike jordans six ring,yeezy$%5!! new era caps$13 gucci handbags j-e-a-n-s-,t-shirts sunglass,caps true religion j-e-a-n-s-$35,ca,ed hardy j-e-a-n-s-$35 LV,CHANAL,HANDBAGS$35 NIKE SHOX+AIR MAX+TL3+OZ+NZ ONLY $35 UGG TIMBLAND+LACOSTE SHOES+ED HARDY SHOES$35 DIESEL T-SHIRT,GSTAR T-SHIRT,CA T-SHIRT,50% OFF FOR SALE $15 DIOR SUNGLASS,DG SUNGLASS$15 our websit: http://shopping-store.org ╭⌒╮⌒╮.’,”’,,’,.”,,’,”,. ╱◥██◣”o’,”’,,’,.”.”,,’,. ｜田｜田田│ ”,,’,.’,”’,,’,.” ╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬e:
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weruiw - November 18, 2010 12:42 a.m.

maybe you can find answers here: http://shopping-store.org ==== 50%off ca,ed hardy t-shirt$15 j-e-a-n-s,coach handbag$33,air max90,dunk,polo t-shirt$13,,lacoste t-shirt $13 air jordan for sale,$35,nfl nba jersy for sale puma gucci$35,nike jordans six ring,yeezy$%5!! new era caps$13 gucci handbags j-e-a-n-s-,t-shirts sunglass,caps true religion j-e-a-n-s-$35,ca,ed hardy j-e-a-n-s-$35 LV,CHANAL,HANDBAGS$35 NIKE SHOX+AIR MAX+TL3+OZ+NZ ONLY $35 UGG TIMBLAND+LACOSTE SHOES+ED HARDY SHOES$35 DIESEL T-SHIRT,GSTAR T-SHIRT,CA T-SHIRT,50% OFF FOR SALE $15 DIOR SUNGLASS,DG SUNGLASS$15 our websit: http://shopping-store.org ╭⌒╮⌒╮.’,”’,,’,.”,,’,”,. ╱◥██◣”o’,”’,,’,.”.”,,’,. ｜田｜田田│ ”,,’,.’,”’,,’,.” ╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬╬e:
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Curtis_Stone - November 18, 2010 12:12 a.m.

Wha, Tony Hawk's new game came out?! Great marketing/advertising Activision!!
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Samael - November 17, 2010 11:46 p.m.

I have never heard of this game. Not even trying to joke or be snarky. I had no idea it existed until now. Wow.
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Thelonius - November 17, 2010 11:31 p.m.

There are more people in my school then there are Tony Hawk Shred's sold. (not kidding)
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ultimatepunchrod - November 17, 2010 11:30 p.m.

if this actually worked it would be cool. im interested to see if they fixed the busted-ness of Ride
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