If you haven’t picked up a copy of Tony Hawk: Shred, you’re not alone. The latest entry in the Tony Hawk series is struggling at retail, selling only 3,000 copies during its first week of sale. According to Cowan and Company analyst Doug Creutz, Shred was a “virtual no-show.” The low sales suggest that the eleventh official Tony Hawk game may be the last.
Tony Hawk: Shred developer Robomodo recently let go of 60 staff members last month, saying that the studio would no longer be working on the franchise. Like Tony Hawk: RIDE, Tony Hawk: Shred made use of a motion sensitive skateboard peripheral controller. In addition to skateboarding, Shred also featured snowboarding levels.
Above: The TV commercial for Tony Hawk: Shred. It seems that the televised promotions didn't help sales much
The Tony Hawk franchise isn’t the only one in Activision’s stable that’s struggling. Yesterday, GamesRadar reported that Activision had shut down Budcat Creations, an Activision-owned development studio which was acquired in 2008 to focus on Guitar Hero sequels.
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