The Top Spin 4 ad 2K Sports never wanted you to see

Is this too racey for an E-rated game?

2K Sports apparently shot a sexy Top Spin 4 commercial with tennis superstar Serena Williams, but in the end, decided against using it. Lucky for us, actress Rileah Vanderbilt (who appears in the ad with Williams)has pointed us toa YouTube upload ofthe scrapped ad...

The canceled advertising spot makes no qualms about being provocative, blasting users with giant wording that reads "The World's Sexiest Tennis Player," next to a picture of Williams.

This was apparently just one of multiple ads 2K scrapped. Or, as 2K Sports has said in a statement:

"As part of the process for creating marketing campaigns to support our titles, we pursue a variety of creative avenues. This video is not part of the title's final marketing campaign and its distribution was unauthorized."

We suppose that Vanderbilt didn't appreciate her work being tossed in the bin. The ad's pretty good though, especially considering the giant 'E' logo that precedes the thing.

[Source: Joystiq]

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Mar 22, 2011

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