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SPONSORED: The ability to build a supercar like in Forza 4? No one man should have all that power

The great thing (well, one of the many great things) about Forza Motorsport 4 is that you can build your ideal supercar. You can choose the type of wheels, suspension, paint job... pretty much anything, really. So Microsoft decided to let Forza fans do the same, only with a real car - which was subsequently built by mechanic and obvious car nut Paul Sanderson in one week. In a shopping mall. No one man should have all that power, BUT HE DOES.

Incidentally, we only just got the reference regarding that song that plays on the Forza adverts. It's Kanye West's 'Power', right? Well, 'Forza' is Italian for 'Force', as in 'strength'. Or 'power'. Aaaah, now it makes sense. Presumably that's what the chanting is at the start of it: 'Heeeey' is the chorus line questioning the relevance, then 'aaah' as they understand.

That's how hip hop works, you know - it's actually very literal. Yep.

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3 comments

  • FoxdenRacing - October 28, 2011 8:47 a.m.

    I'm not sure how to feel about this piece. On one hand, this is the kind of celebration of gamer culture as a whole stuff that made GR my #1 site, and as a racer it's just effin' awesome. On the other, that "sponsored" label sends shivers up my spine. I'm really hoping it's just a desperate measure to get through desperate times, rather than a sign of where the site's headed. There's too many out there already that just reword pre-approved whitepapers, and I'd hate to see GR go down that path as well. Side note: Cripes that 'Payday: the Heist' ad is annoying...hopefully it goes out of rotation soon. Normal sound, normal sound, ZOMMFG-THIS-GAME-IS-SO-AWESOME-YOUR-EARS-WILL-BLEED-WAIT-THAT'S-JUST-THE-VOLUME-OF-THE-AD!
  • FoxdenRacing - October 31, 2011 8:02 a.m.

    Update: Justin touched base personally, and while paraphrased I do need to share. It's something my fellow readers need to know about. My hopes are confirmed and fears denied: this is a move to get through desperate times, with the alternative being staff cuts...not GR following in Gamespot's footsteps. A huge relief, it is. *insert Yoda laugh here*
  • AlphaSignalSeven - October 28, 2011 3:46 a.m.

    And.. funnily enough, the Ad played before that very video

Showing 1-3 of 3 comments

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