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Sony moves a million Moves in first month

Sony is "absolutely maxed out" of PlayStation Move controllers, according to president Jack Tretton, signaling that gamers do see value in new motion-sensing controllers, which may be a good sign for Microsoft's Kinect.

"Retail demand is incredibly strong and we're working hard to keep the product in stock," said Tretton in a statement. Sony's European division also just reported sales of 1.5 million Move units. The division of Sony behind the Move technology is based in Europe.


Above: It's the glowing orbs... people just gotta have the glowing orbs

Sony planned for a moderate Move reception, and came out at or ahead of expectations. Microsoft, on the other hand, is being extremely pompous about its plans for Kinect. With an enormous marketing budget - larger than any other launch in its history - Microsoft expects Kinect to sell more launch units than the PS3, Wii, Xbox 360, or any other game has ever sold in its inaugural month.

Although only a few casual PlayStation Move-branded games came out with the new controller's launch, Sony and other publishers worked for months to make PS3 back-titles compatible with the device. The real killer Move apps are actually not the ones with the Move branding on the box, but rather older titles like Heavy Rain and MAG.


Above: If Microsoft has its way, this is what every game experience will be like from now on

Microsoft doesn't have that luxury because Kinect is a completely new experience, and to re-engineer past titles would be very difficult or impossible.

"We believe consumers have already shown their preference for a precise, interactive game experience. We are on target to meet our end of year goals and expect sales to increase as our publishers and developers continue to update popular titles and introduce new games," added Tretton.

So now it's your play, Kinect. Let's see if you can hold up to your promises.

[Source: Reuters]

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11 comments

  • Dullshimmer - October 23, 2010 1:58 p.m.

    @CoryRX8: While I can say that I've seen some in retail stores around here, I'm still waiting for my Move controllers from Amazon that I got with some credit that I had for them. They are back ordered there, which is something I've not experienced too much with Amazon in my many years of using them. So I would say that it would be keeping Sony struggling to keep up with demand. I don't hear too much pride there really. It's more of a sales are higher than we expected so we've got to keep making more faster than we anticipated, not a you won't be able to find any on the shelves. What I really get tired of is all the talk of the Kinect shoehorned into any article about the Move. We get it they're both motion controllers, but they are fundamentally different beasts. I really don't think good sales for the Move necessitates good sales for the Kinect. I think the Kinect will fail on multiples levels, but particularly due to the hype train that Microsoft is making. It seems that the amount of money they're throwing at it and the expectations are unrealistic. I could be wrong, but that's just how I see it.
  • jmcgrotty - October 23, 2010 7:26 a.m.

    Geez, people need to learn how business works. Yes, in this case sold = shipped. This is Sony reporting that Sony has sold, to retailers, the numbers said. This isn't the retail chains reporting that they have sold to the end users. Do you think that Sony only get paid for units after they are sold? And the only way that the Kinect sells 1.5 million copies is if everyone who has interest in the product buys 300,000 copies each. We are on the verge of the biggest failure of a product launch the industry has seen since the 32X
  • BlindMarksman - October 23, 2010 2:27 a.m.

    1,500,000? That´s the number of shipped units, not SOLD units.
  • CountFenring - October 22, 2010 11:05 p.m.

    Last I checked/heard, those aren't units sold, that 1.5 mill or whatever is units shipped. Big difference.
  • garnsr - October 22, 2010 8:53 p.m.

    I have no problem with the idea of getting Move, once something more interesting comes out. I haven't seen too many of them around Hawaii, though.
  • nadrewod999 - October 22, 2010 8:49 p.m.

    I knew Move would fly off the shelves. However, Kinect will still fail, no matter how many countdown timers Microsoft puts in GameStops across the country.
  • Ruvalc - October 22, 2010 8:37 p.m.

    kenict or what ever thatz fd up in the second pic lol
  • KaiokenKid - October 22, 2010 8:21 p.m.

    Its also projected selling a additional 300,000 in the states.
  • ultimatepunchrod - October 22, 2010 8 p.m.

    i think this is really surprising but since i love PS im really happy that this didnt fall flat. good stuff. i wanna get the move when some really cool killer apps come out. so far i havent really wanted whats come out. Sorcery looks cool and i wanna try killzone 3 out with it.
  • CoryRX8 - October 22, 2010 7:52 p.m.

    I do believe the sales figures, but ole' Jack's lying about keeping things in stock... again. Every Wal-Mart, Target, or Best Buy that I've been to in the Dallas area recently had plenty of Move controllers, nav controllers, and bundles in stock, and Amazon also has plenty of each in stock. Demand is NOT outstripping supply. Isn't it enough to say that Move sales exceeded expectations? Move is a capable product that's being met with decent demand, but NO, Jack Tretton just has to lie and exaggerate the demand in order to sensationalize things. Apparently he didn't learn his lesson from the backlash that Sony got last time he ran his mouth like this, and promised that he'd pay $1200 for any PS3 that someone could find sitting on a store shelf back in November 2006. Pictures of fully-stocked shelves full of PS3s popped up all over the internet just hours later. Sony should fire this guy.
  • TNK2 - October 22, 2010 7:34 p.m.

    Let's just hope sony can keep up the support for move. And nobody bet not say first because I will send Mike Tyson to your house to rape and beat u to the brink of death.

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