First, we found out that Metal Gear Solid: Peace Walker would carry ridiculous amounts of product placement - strange, for a title set during the '70s, but not out of the ordinary for the series. Then came the announcement that the game would be available with a camouflaged, Peace Walker-branded PSP, which made a sort of sense. Today, however, Sony slapped us upside the head with the announcement of a limited-edition, Peace Walker-branded W-Series Walkman, and now we don't know what to think.
Above: Metal... Gear?
To be fair, the Walkman, which goes on sale in June at Sony Style, seems like a pretty solid deal for Metal Gear fans. Retailing for $60, it only sports a puny 2GB of storage, but it comes pre-loaded with the Peace Walker soundtrack, something the press release was careful to point out won't be available elsewhere in the US. It also comes with a coupon code that will let Peace Walker players download original characters and Walkman-themed merchandise (because apparently it wasn't enough that the game already has an in-game Walkman). Also, it looks like this:
Also, as the images from Sony Style attest, you can put the earbuds back to back to fold the whole thing into a heart shape:
All cynicism about excessive product tie-ins aside, an audio player that's basically just a pair of earbuds is going to be just a little bit irresistible to pathological technophiles (like us). Expect these to hit the market around the same time as Peace Walker's June 8 release.
May 12, 2010