Peace Walker-branded Walkman continues chain of MGS tie-ins

First, we found out that Metal Gear Solid: Peace Walker would carry ridiculous amounts of product placement - strange, for a title set during the '70s, but not out of the ordinary for the series. Then came the announcement that the game would be available with a camouflaged, Peace Walker-branded PSP, which made a sort of sense. Today, however, Sony slapped us upside the head with the announcement of a limited-edition, Peace Walker-branded W-Series Walkman, and now we don't know what to think.

Above: Metal... Gear?

To be fair, the Walkman, which goes on sale in June at Sony Style, seems like a pretty solid deal for Metal Gear fans. Retailing for $60, it only sports a puny 2GB of storage, but it comes pre-loaded with the Peace Walker soundtrack, something the press release was careful to point out won't be available elsewhere in the US. It also comes with a coupon code that will let Peace Walker players download original characters and Walkman-themed merchandise (because apparently it wasn't enough that the game already has an in-game Walkman). Also, it looks like this:

Also, as the images from Sony Style attest, you can put the earbuds back to back to fold the whole thing into a heart shape:

Above: Awwwww...?

All cynicism about excessive product tie-ins aside, an audio player that's basically just a pair of earbuds is going to be just a little bit irresistible to pathological technophiles (like us). Expect these to hit the market around the same time as Peace Walker's June 8 release.

May 12, 2010


  • spulungkin - May 13, 2010 12:10 a.m.

    You actually have to upgrade the "walkman" in the game to get more songs...
  • Kisokuiki - May 12, 2010 9:35 p.m.

    I like the design of the player, but I don't like the camo pattern or the fact that it only has 2GB of storage.
  • marioman50 - May 12, 2010 9:08 p.m.

    They look cool and they come with cool extras. That doesn't mean that the sound quality is very good, or even decent. They may not even fit you. If you're looking into these, you'd better wait for a review before making a $60 investment. Maybe that's just me, though.
  • Goldeneye007 - May 12, 2010 6:47 p.m.

    First. I hate product placement in games, but I'll have to buy that walkman.

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