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Nintendo talks Wii U launch price, still declines to reveal what it is. JUST TELL US ALREADY!

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Nintendo wasn’t exactly coy with Wii U at this year’s E3, with nearly all of its keynote presentation devoted to it. But despite tonnes of information on what we can expect from the console when it’s released, the key detail of how much the new machine will actually cost is still a mystery. However, while still holding back on the final RRP, Nintendo is happy to reassure us the new machine isn’t going to be excessively pricey.

In an interview with Japanese paper Yomiuri Shimbun, Nintendo CEO Satoru Iwata explained the company has learnt the lessons of the botched 3DS launch: “We won't make the same mistake that we did with the 3DS, which was considered relatively high by consumers.” Further in the article, an analyst estimates the break-even cost of Wii U will be around 30,000 yen, which works out to roughly £243, which would make online retailer Shopto.net recent pre-order price of £279.85 seem pretty accurate. 

Above: Seriously Nintendo, how much?

So, while an actual price is still to be set in stone, it’s a positive start for the Wii U’s life that Nintendo has recognised the 3DS was too expensive at launch and are looking for its new console to avoid the handheld’s problem of alienating gamers with its cost. However, if Nintendo is still letting retailers decide on the RRP, as it did with 3DS and 3DS XL, then it may not have as much control over the price as we like to think.   

Source: Andriasang

This article was written by Ben Tyrer who is with GamesRadar on Work Experience from Bournemouth University 

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10 comments

  • amagasakiseb - June 27, 2012 1:02 a.m.

    they could just sell at a slight loss but I don't know if Nintendo would want to do that. It would make sense not to sell at a loss because selling at a loss only works out in the end if the uptake is good and developers pile in to develop for your console and thus pay the license fee. Nintendo made a smart move by turning a profit on the Wii consoles because it meant that they were guaranteed (at least for a while) to stay well in the black even when software sales started to dwindle. As for the Wii U, I have a sneaky suspicion that Microsoft and Sony are going to blow the lid on their next-gen consoles in a bid to say to consumers "Look how late Nintendo is to the party.. we're holding a new party soon so you better get your best frocks ready!"
  • Cyberninja - June 26, 2012 1:53 p.m.

    I honestly think they are still looking for ways to make it cheaper, which is why there is no price or release date.
  • ParagonT - June 26, 2012 9:23 a.m.

    "excessively pricey." The fact that they have to put that word in front of the more important word worries me. Whats below excessively pricey? Pricey. But hey, we'll know when they announce it, if at all. Mindset #1: "Why spoil the hype with a price tag? Don't look at the price, looks at these features! See this controller right here..... What? Your still nagging about the price? Don't worry about it, this controller makes it seem unimportant! Everyone knows that controllers sells systems!" Mindset #2: "Let's surprise them with a low price near launch, seal the deal, and watch them gobble this stuff up." Mindset #3:"Ummm, were not even done putting this jigsaw puzzle together yet, so were not quite sure..." Any thoughts?
  • ncurry2 - June 26, 2012 10:12 a.m.

    I think that it's going to be $300 USD. I think they haven't revealed the price yet because this is more expensive than 360/PS3 by a bit and they have yet to prove that it's more graphically capable than them. The controller is going to run the cost up a bit but most people won't care about that. They'll look at the graphics, see it as "current gen", elect to get the cheaper and larger back-cataloged system. Not saying I agree with that thinking, nor that I won't get one. But I'm guessing they're hoping to have something big to show that proves this is a worthy upgrade over current gen when they announce a price (my money is a glimpse at the super illusive Retro game.) Still, it won't be a drastic improvement over current gen graphics (if even a noticeable one) so launching over $300 wouldn't bode well for Nintendo, me thinks. As much as I hate the notion that graphix == g00dness, that's just the reality for a lot of the "hardcore" gamers that Nintendo is allegedly trying to win back.
  • TartanSpartan01 - June 26, 2012 12:36 p.m.

    im with you paragon, nintendo makes me sick. Used to love em, but since that little mushroom faced b*stard took over,he seem to think he knows what we want. I believe its going to come out WAY over priced considering the ancient technology in it,im not even taking into account the controller as i as a lifelong nintendo consumer didnt ask for half my next gen payment to cover only the new controller. I want a 'pricey' if need be full on next gen console,not current gen dressed in wii clothing but called "wii U". Ive never seen anyone or anything fail as bad as nintendo are now. There used to be a time when you could have faith that they would never let you down. thats all they do now. I distinctly remember at an event (possibly a previous E3) iwata's answer to peoples questions about the graphical power of the wii he said, in english, "When you see it, you will say wow." I guess actually when i look back now,he wasnt lying.
  • ncurry2 - June 26, 2012 6:02 p.m.

    Idk, do you follow Diablo 3 much? I'd reckon it's failing a lot more than Nintendo currently. Truth is, Nintendo still makes some of the best games out there. They may be on inferior technology but the experience is still awe inspiring. I'm not trying to defend Nintendo here, they have clearly made a lot of missteps. But just as is the case with Diablo 3, people will still flock to it. People will still get their money's worth and most will genuinely enjoy their games. But there will still be an endless list of complaints and shortcomings that will forever tarnish their reputation and prevent it from being as great as it really should be.
  • dktuesday - June 26, 2012 8:34 p.m.

    Truth is, Nintendo still remakes some of the best games out here.* There fixed it for you.
  • ncurry2 - June 27, 2012 7:22 a.m.

    No, we're not talking about Activision here. The two N64 games ported to 3DS I would concede are remakes but no others. Just because they continue to make games (and have tremendous critical and commercial success, mind you) from their beloved franchises does not make them remakes. Compare the last 10 Mario or Zelda games released and tell me how they're all remakes (my guess is you haven't even played a game from either since the early to mid 90's though so you likely don't have the slightest clue)
  • dktuesday - June 28, 2012 8:28 a.m.

    I have played them. No they aren't Activision. They're kinda worse. Lets take are characters and put them in several games. It's got Mario in it people will buy it right? Pretty much. While the core mechanics may not be exactly the same as the originals they are still remakes. They have the lore and the same spiritual feel. Basically they have tried to make something different while maintaining the "feel" of the older games to draw in the fans of the series. So maybe not remakes, but sequels? Which is more-or-less a remake, but with better graphics and some core mechanics tweaks. Furthermore, once the tech allowed the game play to get better the games all pretty much felt the same. Just re-skinned. Yes they added some things here and there, but that is to be expected. I think these days Nintendo just spends their time on consoles/handhelds and is like screw they games they'll buy them anyways. You cannot include 3rd party games in that, by the way. Yeah from where Nintendo used to be, they have fallen off in my eyes. Which is unfortunate. (Side: Note I own/owned, lost my GB Pocket, every Nintendo console except the 3Ds)
  • ParagonT - June 28, 2012 8:47 a.m.

    I will say that they've given up on making as many "mascot characters". Zelda, Mario, etc....

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