Remember when Sega and Nintendo were flipping each other the bird with campaigns like "Nintendon't?" Well, if you don't, trust us, it happened. And it's happening again.
For a while, the console war went cold. Aside from occasional snide quips, Nintendo, Sony, and Microsoft have spent the last two generations advertising their strengths and capitalizing on the markets their competitors have neglected. That's all over, and the war is heating up again. With all three plunging into the marketing-driven motion control pool, they've got to differentiate themselves.
Sony's fictional marketing character, Kevin Butler, is seen in a new video describing Move as the future of gaming - something which offers total control as opposed to waggle, and has buttons for the "millions of people who enjoy playing... anything that doesn't involve catching a big red ball."
Buh-urn! And that's not the only swipe Sony has taken lately. At the Final Fantasy XIII launch party, a Sony spokesperson who walked on stage immediately after a Microsoft spokesperson made the moment awkward by emphasizing that FFXIII is a PlayStation franchise and is better on the PS3. Way to make Square Enix's achievement about you, Sony.
But Nintendo isn't holding punches either. In an interview with Kotaku last week, Reggie Fils-Aime, president and CEO of Nintendo of America, said that he would be "embarrassed" to do what Microsoft and Sony are doing, and that Nintendo strives to innovate. He added, "Stop copying me! Stoooop it! I'm telling the ESRB!"
Microsoft has been quiet, but shouldn't have any difficulty poking fun at either Sony or Nintendo, especially considering that Move is a big ball... stuck to a Wiimote. Though MS might play it cool and let Natal make its mark on its own... without doing like Sony and copying Nintendo's marketing strategy exactly while mocking it.
But if Microsoft does choose to enter the fray, we have one idea...
Not that we're any more optimistic about Natal than we are Move.
Mar 17, 2010