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'Modern Warfare 3' URL points towards Battlefield 3's official site. Awkward...

***Update*** Confusion reigned supreme over who owned the URL in question here, so let's try this story again, eh?***

All's fair in love and Modern Warfare, right? At least, that's what someone seems to be thinking. Amazingly, Activision has overlooked the need to own the domain name www.modernwarfare3.com which has allowed an unknown party to redirect any traffic to that name squarely onto Battlefield 3's official website. Ouch.

Initially, we assumed this was a monumental PR stunt but, of course, US law doesn't allow for that sort of thing and if anyone's legal team is going to know where it stands, it's Electronic Arts'. But nevertheless, we should imagine EA are laughing pretty hard from the safety of the sidelines.

Try it yourself - open a new tab in your browser, type in 'www.modernwarfare3.com' and hit enter. You'll end up with this:


Above: One of the best PR stunts in modern history? Or just lighting the fuse of an Activision-shaped bomb?

Interestingly, if you type 'www.battlefield3.com' into the address bar it doesn't go to the same site, but still an official Battlefield splash page.

It's worth noting, of course, that less than a month ago, the internet was ablaze after Battlefield's executive producer Patrick Bach claimed that his game is not in direct competition with Modern Warfare 3. He told PSM3:

"Everyone wants there to be a fight between us - and I understand that - but the problem is if you say it's a 'fight,' you're assuming you're competing at the same sport. We have so many things in our game that aren't a part of Modern Warfare, so it really comes down to personal preference. You choose based on the depth you want, the maturity level, your own personal taste... it's all about how you get your fix."

If there's one thing this interesting situation does not exude, it's maturity. Still, it looks like the fans are going to see that fight they wanted after all. Expect there to be plenty of casualties in this war, in which there can only be one winner. Our money's on... er... Bodycount. Yup.

12 July, 2011

36 comments

  • Berretxz4t4 - July 28, 2011 1:25 p.m.

    The site is blocked now, I think
  • D0CCON - July 12, 2011 10:23 p.m.

    This reminds me of stories where people would own the domain names of celebrities and would have the celebrities pay them if they wanted to own their name again. This is funny as hell though.
  • e1337prodigy - July 12, 2011 9:33 p.m.

    one word... Pwned
  • Plan10FromOuterSpace - July 12, 2011 8:10 p.m.

    I dont think they'll find many fans through the purchase of this url, people looking for call of duty can still find it easily. What they have done is successfully generated a load of publicity for their game on sites such as this and also by starting this war on call of duty they are demonstrating their competence that their product is better, guess only time will tell us if they're right or not .
  • Tochy - July 12, 2011 6:51 p.m.

    @TheHungryLemur Stays "hipster"? What the hell does that mean?
  • QLev - July 12, 2011 6:10 p.m.

    I love being a gamer for the simple fact that our fans pull stuff like this. It's not hurting anyone, and is pretty damn funny.
  • mattuk - July 12, 2011 4:13 p.m.

    Cyber squatting clearly, all this guy has probably done is attracted Activision's lawyers and caused himself a lot of problems through the courts.
  • Darkhawk - July 12, 2011 3:52 p.m.

    Not anymore: http://www.ea.com/errors/500
  • TheHungryLemur - July 12, 2011 2:37 p.m.

    COD has burned out and died, and all the scum of the internet will drown with it. That and a few COD veteran's who are bad at saying their goodbyes. I can only hope Battlefield stays "hipster" so you don't get whiny kids on headset cursing and blaming other people for their awful playing skill... *shudder*.
  • AwesomeMan - July 12, 2011 1:59 p.m.

    I'm torn on this...on one hand it's a douchey thing for EA to do...but on the other, how does Activision NOT have that URL?? I anticipate someone's getting fired...
  • kidlion - July 12, 2011 12:55 p.m.

    Like others have stated, apparently some Battlefield fans and/or Activision haters bought the domaian rights. In any case, forget the gloves dropping; get the cutmen in the corners ready.
  • Defguru7777 - July 12, 2011 12:54 p.m.

    Even if it wasn't EA and a hacker did it, the situation's still funny. I should disapprove of this, but really it's just too funny. Maybe it's just my Call of Duty bias springing up.
  • HankVenture - July 12, 2011 12:54 p.m.

    lol ya know, someone linked me to that site and I wasn't paying close attention I guess, but I had it in my head MW3. So I looked at the multiplayer Trailer and thought HOLY SHIT Call of Duty really out did itself but something is wrong with this....I had to watch it again to finally see Battle field 3 lol
  • RicePuddingUK - July 12, 2011 12:46 p.m.

    EA are annoying me, DICE have repeateldy said BF is in a different league with CoD which I believe, EA think they're the same, EA is like that annoying friend you have who starts on everyone because he's hanging around with a tough guy.
  • bigwill1221 - July 12, 2011 12:41 p.m.

    Research before you make an article.. kk bye
  • Crypto140 - July 12, 2011 12:37 p.m.

    This is going to start World War 3. I dont know how, but it will.
  • nodotsam - July 12, 2011 12:30 p.m.

    This was debunked like, yesterday...
  • Latnok - July 12, 2011 12:24 p.m.

    You're title is misleading. EA didn't buy this or do this. It was just a stupid fanboy who did. IF you do your research, you'll find out EA had nothing to do with this. Check IGN for more info.
  • ApocSmash - July 12, 2011 12:20 p.m.

    Might want to get your facts straight before pointing fingers at the wrong people. EA had nothing to do with the purchasing of this domain. It was purchased by some anti-CoD gamer looking to 1. hoping Activision will buy the rights to the domain from them. Which is something that happens to ALL major games and 2. To spread hate against CoD. Simple as that. If you saw the message that was on the site before it was updated with the redirect you wouldnt be blaming EA. But i guess thats what happens when people are piss poor journalists. Heres the txt that was on the page before it was updated to redirect to BF3. Modern Warfare is crap. On November 8, 2011, the most over-hyped first-person action series of all-time returns with the copy and paste sequel to the lackluster Call of Duty: Modern Warfare 2. Check out the E3 2011 gameplay demo featuring the Black Tuesday level for a look at the epic fail of the campaign. Pre-Order Call of Duty MW3 Today for Xbox 360, PS3, and PC to secure exclusive bonuses only available online for Modern Warfare 3 fanboys who don't know that Battlefield 3 is the better game. Still want to blame EA? I hope not cuz if you do you are just as ignorant at the kid that bought this site.
  • Fraught - July 12, 2011 12:11 p.m.

    I agree with my brother, to whom I read this out loud - something like this pushes me over to the side of Modern Warfare 3, rather than Battlefield 3. This is something that'd make me bad for preferring BF3 over MW3. It's just embarrassing.

Showing 1-20 of 36 comments

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